{"id":10008,"date":"2022-02-22T12:06:53","date_gmt":"2022-02-22T10:06:53","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10008"},"modified":"2022-02-22T12:06:53","modified_gmt":"2022-02-22T10:06:53","slug":"que-cms-elegir-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/que-cms-elegir-para-tu-tienda-online\/","title":{"rendered":"\u00bfQu\u00e9 CMS elegir para tu tienda online?"},"content":{"rendered":"<p>Si est\u00e1s pensando en <a href=\"https:\/\/www.overalia.com\/blog\/06\/2018\/como-montar-una-tienda-online\/\">montar una tienda online<\/a>, probablemente te hayas encontrado con el t\u00e9rmino <strong>CMS<\/strong> o <strong>gestor de contenidos<\/strong>. Y si has indagado un poco m\u00e1s,\u00a0seguramente habr\u00e1s encontrado varios y\u00a0te\u00a0estar\u00e1s preguntando cu\u00e1l ser\u00e1 <strong>el mejor CMS para tu tienda online<\/strong>.\u00a0<!--more--><\/p>\n<p>Empezamos por el principio&#8230; CMS es el acr\u00f3nimo en ingl\u00e9s de \u00abContent Management System\u00bb; es decir,\u00a0\u00abSistema de Gesti\u00f3n de Contenidos\u00bb, en espa\u00f1ol; en definitiva, un <strong>CMS es un gestor de contenidos<\/strong>\u00a0con el que podr\u00e1s\u00a0<strong>actualizar t\u00fa mismo los contenidos<\/strong> de tu p\u00e1gina web\u00a0sin necesidad de ped\u00edrselo a tu <a href=\"https:\/\/www.overalia.com\/desarrollo-web\">agencia de desarrollo web<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-10018\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1-1024x661.jpg\" alt=\"\u00bfQu\u00e9 CMS elegir para tu tienda online?\" width=\"900\" height=\"581\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1-1024x661.jpg 1024w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1-300x194.jpg 300w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1-768x496.jpg 768w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1-1536x992.jpg 1536w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2022\/02\/elegir-cms-tienda-online-1.jpg 1600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>En el mercado existen muchos <strong>gestores de contenidos<\/strong> para poder actualizar el contenido de <a href=\"https:\/\/www.overalia.com\/desarrollo-web\/ecommerce\">tiendas online<\/a> o <a href=\"https:\/\/www.overalia.com\/desarrollo-web\/webs-comerciales\">webs\u00a0comerciales<\/a>.\u00a0<strong>WordPress<\/strong> es uno de los CMS m\u00e1s populares y cuenta con numerosas plantillas para diferentes tipos de p\u00e1gina web\u00a0(y plugins como <strong>WooCommerce<\/strong> para tiendas online), pero hay muchos otros gestores: <strong>Drupal, Joomla<\/strong>&#8230;<\/p>\n<p><strong>Para tiendas online<\/strong>, seguramente habr\u00e1s o\u00eddo hablar de <strong>Prestashop, Shopify o Magento<\/strong>, entre otros.<\/p>\n<p>Asimismo, tambi\u00e9n puedes optar por un <a href=\"https:\/\/www.overalia.com\/desarrollo-web\/desarrollos-a-medida\">gestor de contenidos desarrollado a medida<\/a>\u00a0de tus necesidades.<\/p>\n<p>En cualquier caso, tanto si optas por desarrollar un gestor de contenidos a medida como por adaptar uno predefinido, te recomendamos que a la hora de <strong>dise\u00f1ar tu tienda online y configurar tu CMS<\/strong>, cuentes con profesionales que sepan adaptarse a tus necesidades.<\/p>\n<h2>Consejos para elegir tu CMS<\/h2>\n<p>Entonces&#8230; <strong>\u00bfQu\u00e9 CMS es mejor para una tienda online?<\/strong>\u00a0\u00bfPrestaShop o Magento?\u00a0\u00bfUn WordPress con el plugin WooCommerce o\u00a0\u00a0Shopify? Sentimos decirte que no hay una respuesta universal, ya que cada\u00a0empresa es diferente y necesita funcionalidades diferentes; adem\u00e1s, todos los CMS tienen sus propias <strong>ventajas y desventajas<\/strong>.<\/p>\n<p>A la hora de elegir un CMS deber\u00e1s valorar varios aspectos: facilidad de uso, adaptabilidad y opciones de personalizaci\u00f3n, precio, escalabilidad, facilidades para el SEO, roles de usuario, gesti\u00f3n de diferentes idiomas&#8230; As\u00ed que antes de empezar deber\u00e1s hacerte ciertas preguntas:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 presupuesto tienes para crear tu tienda online?<\/li>\n<li>\u00bfCu\u00e1ntas personas lo van a gestionar? \u00bfNecesitas distintos niveles de permisos?<\/li>\n<li>\u00bfCu\u00e1l es tu nivel a la hora de manejarte con herramientas online?<\/li>\n<li>\u00bfQu\u00e9 tama\u00f1o tiene tu tienda online? \u00bfEs esperable que crezca? \u00bfCu\u00e1nto?<\/li>\n<li>\u00bfLa\u00a0quieres en un solo idioma? \u00bfEn dos? \u00bfEn varios?<\/li>\n<\/ul>\n<p>Si tras investigar las distintas opciones dudas entre dos CMS, puedes <a href=\"https:\/\/www.g2.com\/compare\">utilizar un <strong>comparador de software<\/strong> y servicios, como G2.com<\/a>. Solo tienes que elegir los gestores de contenidos en los desplegables\u00a0(por ejemplo,\u00a0WooCommerce y PrestaShop) y pulsar \u00abCompare Now\u00bb. Autom\u00e1ticamente, te aparecer\u00e1 una tabla con las valoraciones de los usuarios ante diferentes aspectos.<\/p>\n<p>Y si a\u00fan as\u00ed sigues sin verlo claro, en Overalia podemos\u00a0ayudarte a<strong> elegir el CMS m\u00e1s adecuado para tu empresa,\u00a0configurarlo\u00a0y adaptarlo a tus necesidades<\/strong>.\u00a0Si lo prefieres, tambi\u00e9n podemos crear un CMS a medida con el que\u00a0podr\u00e1s gestionar todos los elementos que necesites: desde los distintos apartados de tu\u00a0tienda online (productos destacados,\u00a0categor\u00edas,\u00a0ofertas\u2026) a newsletters y contactos o clientes. As\u00ed que no lo dudes: \u00a1<a href=\"https:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s pensando en montar una tienda online, probablemente te hayas encontrado con el t\u00e9rmino CMS o gestor de contenidos. Y si has indagado un poco m\u00e1s,\u00a0seguramente habr\u00e1s encontrado varios y\u00a0te\u00a0estar\u00e1s preguntando cu\u00e1l ser\u00e1 el mejor CMS para tu tienda online.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 CMS elegir para tu tienda online? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 gestores de contenidos existen para actualizar tu tienda online y como elegir el mejor CMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/que-cms-elegir-para-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 CMS elegir para tu tienda online? 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