{"id":10126,"date":"2022-03-22T15:57:26","date_gmt":"2022-03-22T13:57:26","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10126"},"modified":"2022-03-22T15:57:26","modified_gmt":"2022-03-22T13:57:26","slug":"como-usar-whatsapp-business","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/como-usar-whatsapp-business\/","title":{"rendered":"C\u00f3mo usar WhatsApp Business en tu empresa"},"content":{"rendered":"<p>Seguramente<strong>\u00a0<\/strong>utilizas WhatsApp a diario en tu vida personal, \u00bfpero te has planteado usar\u00a0<strong>usar WhatsApp Business<\/strong>\u00a0para tu empresa? En este post vamos a explicarte por qu\u00e9 puede ser una herramienta \u00fatil para tu estrategia digital, c\u00f3mo utilizarla y qu\u00e9 opciones tienes seg\u00fan el tama\u00f1o de tu empresa.<!--more--><\/p>\n<p>Recientememente habl\u00e1bamos\u00a0de las <a href=\"https:\/\/www.overalia.com\/blog\/02\/2022\/que-redes-sociales-son-mas-relevantes-para-tu-estrategia-digital\/\">redes sociales m\u00e1s relevantes<\/a> y ve\u00edamos que, seg\u00fan el <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\">estudio Digital 2022<\/a>, <strong>WhatsApp\u00a0es la\u00a0plataforma favorita de los usuarios<\/strong> y la tercera m\u00e1s utilizada.\u00a0Esto hace que sea una v\u00eda a tener en cuenta como m\u00e9todo de <strong>atenci\u00f3n al cliente<\/strong>,\u00a0\u00a0ya que podemos ofrecer muy buena <a href=\"https:\/\/www.overalia.com\/blog\/tag\/experiencia-de-usuario\/\">experiencia de usuario<\/a> permitiendo a los usuarios contactar con nosotros de una forma tan c\u00f3moda para ellos. Pero <strong>qu\u00e9 ventajas aporta WhatsApp Business frente a la aplicaci\u00f3n \u00abtradicional\u00bb de WhatsApp<\/strong>?<\/p>\n<p>Si eres una empresa peque\u00f1a o negocio local\u00a0tal vez pienses que puedes atender las dudas de tus\u00a0clientes con una cuenta normal de WhatsApp, pero WhastApp Business ofrece m\u00e1s opciones m\u00e1s all\u00e1 de la mensajer\u00eda:<\/p>\n<ul>\n<li>Puedes crear un <strong>perfil de empresa<\/strong> con informaci\u00f3n b\u00e1sica (direcci\u00f3n, horarios, descripci\u00f3n, enlace a tu web&#8230;) y un <strong>cat\u00e1logo<\/strong> para mostrar tus productos destacados. Este aspecto, bien aprovechado y cuidado, puede ser muy positivo para tu imagen de marca.<\/li>\n<li>Puedes crear <strong>respuestas r\u00e1pidas<\/strong> para responder preguntas frecuententes (por ejemplo, decir que una producto est\u00e1 fuera de stock o cu\u00e1les son las tallas disponibles de una prenda)\u00a0y\/o<strong>\u00a0autom\u00e1tizadas<\/strong>\u00a0(por ejemplo, dar la bienvenida y avisar de tu horario de atenci\u00f3n si te escriben fuera de este).<\/li>\n<li>Puedes <strong>organizar las\u00a0conversaciones mediante etiquetas<\/strong>\u00a0(por temas, por estado de la consulta&#8230;).<\/li>\n<li><strong>Estad\u00edsticas de mensajes.<\/strong> Con WhastApp Business tendr\u00e1s indicadores simples sobre la cantidad de mensajes enviados, entregados y le\u00eddos. Este aspecto es tambi\u00e9n muy interesante, ya que adem\u00e1s de utilizarlo como medio de atenci\u00f3n al cliente, WhatsApp puede ser un medio (siempre que tengamos el permiso explicito de los usuarios y cumplamos las leyes de protecci\u00f3n de datos) para enviar informaci\u00f3n de novedades o promociones, recordatorios de citas&#8230;<\/li>\n<li>Puedes <a href=\"https:\/\/faq.whatsapp.com\/general\/verification\/how-to-verify-your-whatsapp-business-number\" target=\"_blank\" rel=\"noopener\">registrarte en WhatsApp Business<\/a><strong>\u00a0con tel\u00e9fono fijo<\/strong> de tu negocio. A\u00fan as\u00ed podr\u00e1s seguir atendiendo WhatsApp Business tanto en la aplicaci\u00f3n m\u00f3vil como en WhastApp Web.<\/li>\n<\/ul>\n<h2>C\u00f3mo Usar WhatsApp Business en 5 pasos<\/h2>\n<ol>\n<li><strong>Descarga la aplicaci\u00f3n WhatsApp Business<\/strong> (es gratis) desde Google Play Store o el App Store de Apple.<\/li>\n<li><strong>Abre la aplicaci\u00f3n en tu m\u00f3vil<\/strong> y lee las condiciones de servicio (ya, sabemos que nunca lo hace nadie, pero ten\u00edamos que decirlo)\u00a0y pulsa\u00a0\u00abAceptar y continuar\u00bb.<\/li>\n<li><strong>Reg\u00edstrate<\/strong>: Selecciona tu pa\u00eds de la lista desplegable para a\u00f1adir el c\u00f3digo correspondiente;\u00a0introduce\u00a0tu n\u00famero de tel\u00e9fono (puede ser fijo o m\u00f3vil) para que te env\u00eden el c\u00f3digo de verificaci\u00f3n. Recibir\u00e1s\u00a0un <strong>c\u00f3digo de registro de 6 d\u00edgitos<\/strong> mediante SMS (si has introducido un m\u00f3vil) o llamada telef\u00f3nica (si has puesto el fijo). Para completar el registro, escribe el c\u00f3digo\u00a0en el campo correspondiente. Despu\u00e9s, tendras que autorizar el acceso de la app a tus contactos y fotos.<\/li>\n<li><strong>Crea una cuenta:<\/strong> Completa el nombre de la empresa, selecciona una categor\u00eda y elige una foto del perfil (por ejemplo, tu logo).<\/li>\n<li><strong>Crea tu perfil de empresa:<\/strong>\u00a0Pulsa <strong>EXPLORAR &gt; Perfil de empresa<\/strong>. All\u00ed, podr\u00e1s a\u00f1adir informaci\u00f3n importante sobre la empresa, como la direcci\u00f3n comercial, la descripci\u00f3n, el horario, etc.<\/li>\n<\/ol>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Wx4-EE8-tq0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Una vez listo tu perfil, podr\u00e1s integrar un bot\u00f3n en tu web y\/o perfiles de <strong>Facebook \/Instagram<\/strong> para que los usuarios puedan contactarte por WhatsApp.\u00a0Si tienes una empresa peque\u00f1a o negocio local, podr\u00e1s utilizar esta plataforma de forma gratuita y ser\u00e1 suficiente para cubrir tus necesidades. En el caso de empresas m\u00e1s grandes, puede ser recomendable optar por la <a href=\"https:\/\/developers.facebook.com\/products\/whatsapp\" target=\"_blank\" rel=\"noopener\">API de WhatsApp Business<\/a>, que ya ser\u00eda de pago.<\/p>\n<p>Esperamos que este post te haya resultado \u00fatil para empezar a utilizar WhatsApp Business en tu empresa. Si quieres profundizar m\u00e1s, proximamente abordaremos algunos consejos tanto de marketing como de atenci\u00f3n al cliente.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguramente\u00a0utilizas WhatsApp a diario en tu vida personal, \u00bfpero te has planteado usar\u00a0usar WhatsApp Business\u00a0para tu empresa? En este post vamos a explicarte por qu\u00e9 puede ser una herramienta \u00fatil para tu estrategia digital, c\u00f3mo utilizarla y qu\u00e9 opciones tienes seg\u00fan el tama\u00f1o de tu empresa.<\/p>\n","protected":false},"author":1,"featured_media":10137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar WhatsApp Business en tu empresa - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Te explicamos c\u00f3mo te puede ayudar WhatsApp Businesss y c\u00f3mo dar los primeros pasos.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/como-usar-whatsapp-business\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar WhatsApp Business en tu empresa - 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