{"id":10329,"date":"2022-06-21T10:24:02","date_gmt":"2022-06-21T08:24:02","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10329"},"modified":"2025-03-24T10:13:16","modified_gmt":"2025-03-24T10:13:16","slug":"herramientas-para-medir-resultados-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/herramientas-para-medir-resultados-redes-sociales\/","title":{"rendered":"Herramientas para medir resultados en redes sociales"},"content":{"rendered":"<p>\u00bfCu\u00e1ntas\u00a0<strong>herramientas para medir resultados en redes sociales<\/strong>\u00a0conoces? \u00bfCu\u00e1ntas utilizas?\u00a0 En este post te explicamos c\u00f3mo puedes\u00a0obtener los <a href=\"https:\/\/www.overalia.com\/blog\/06\/2022\/tipos-de-kpi-con-ejemplos\/\">KPI<\/a> m\u00e1s importantes para tu <strong>estrategia social media<\/strong>.\u00a0<!--more--><\/p>\n<p>A la hora de\u00a0<strong>medir\u00a0en redes sociales<\/strong>\u00a0podemos encontrar diversas m\u00e9tricas o indicadores para\u00a0saber si logramos los\u00a0<strong>objetivos<\/strong>\u00a0de nuestra\u00a0<strong>estrategia de marketing<\/strong>: alcance, interacci\u00f3n, sentimiento hacia nuestra marca, tr\u00e1fico y conversiones derivadas de redes sociales\u2026 La elecci\u00f3n de unos u otros indicadores vendr\u00e1 determinada por\u00a0nuestros objetivos. \u00bfPero <strong>d\u00f3nde podemos encontrar estos datos<\/strong>?<\/p>\n<p>La\u00a0<strong>medici\u00f3n<\/strong>\u00a0de algunos de estos datos sobre\u00a0<strong>redes sociales<\/strong>, como los relativos al\u00a0<strong>alcance<\/strong> de nuestras publicaciones o a la <strong>interacci\u00f3n<\/strong> con nuestra comunidad,\u00a0la podemos realizar en\u00a0los <strong>apartados de anal\u00edtica\u00a0de cada red social<\/strong> o con <strong>herramientas que nos permiten comparar los resultados de cada red social<\/strong>. En este post destacamos dos de las <strong>herramientas m\u00e1s conocidas y completas para hacer informes de redes sociales<\/strong>. Ambas engloban\u00a0varias funciones relativas a la\u00a0<a href=\"https:\/\/www.overalia.com\/adquisicion-trafico\/gestion-redes-sociales\" target=\"_blank\" rel=\"noopener\">gestion de redes sociales<\/a>: desde la publicaci\u00f3n y la interacci\u00f3n, al an\u00e1lisis.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>:<\/strong>\u00a0Probablemente\u00a0sea la herramienta de redes sociales m\u00e1s conocida. Adem\u00e1s de gestionar varias redes sociales, podemos realizar informes mediante <a href=\"https:\/\/education.hootsuite.com\/pages\/how-to-use-hootsuite-analytics\" target=\"_blank\" rel=\"noopener\">Hootsuite Analytics<\/a>. Podemos analizar el crecimiento de cada red social, las interacciones de cada red y de cada publicaci\u00f3n&#8230;\u00a0Podemos elegir las m\u00e9tricas que m\u00e1s nos interesan o utilizar una de sus plantillas.\u00a0Adem\u00e1s, Hootsuite\u00a0ofrece otra herramienta a\u00fan m\u00e1s completa:\u00a0<a href=\"https:\/\/help.hootsuite.com\/hc\/es-es\/articles\/1260804250590-Introducci%C3%B3n-a-Hootsuite-Impact\" target=\"_blank\" rel=\"noopener\">Hootsuite Impact<\/a>.<\/li>\n<li class=\"no-underline\"><strong><a href=\"https:\/\/metricool.com\/es\/\" target=\"_blank\" rel=\"noopener\">Metricool<\/a>:<\/strong>\u00a0Una herramienta muy interesante de creaci\u00f3n espa\u00f1ola. Adem\u00e1s de\u00a0la gesti\u00f3n de redes y <a href=\"https:\/\/www.overalia.com\/blog\/12\/2021\/consejos-y-herramientas-para-programar-publicaciones-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">programaci\u00f3n de publicaciones<\/a>, tiene funciones muy interesantes de an\u00e1lisis y <strong>podemos a\u00f1adir los perfiles de varios competidores<\/strong> para\u00a0monitorizar su actividad y resultados. Es decir, adem\u00e1s de gestionar nuestras redes y medir resultados, nos ayuda en el <a href=\"https:\/\/www.overalia.com\/blog\/06\/2018\/analisis-de-la-competencia\/\">an\u00e1lisis de la competencia<\/a>.<\/li>\n<\/ul>\n<p>Si adem\u00e1s\u00a0queremos\u00a0<strong>medir\u00a0cu\u00e1nto se habla de\u00a0nuestra empresa redes sociales<\/strong>\u00a0o el sentimiento\u00a0(\u00bfson conversaciones positivas o negativas?)\u00a0podemos utilizar <a href=\"https:\/\/www.overalia.com\/blog\/03\/2021\/ventajas-limitaciones-herramientas-social-media-listening\/\">herramientas de social media listening o\u00a0 monitorizaci\u00f3n:<\/a>\u00a0<a href=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" rel=\"noopener\">Talkwalker<\/a>,\u00a0<a href=\"https:\/\/www.brandwatch.com\/es\/\" target=\"_blank\" rel=\"noopener\">Brandwach<\/a>,\u00a0<a href=\"https:\/\/www.digimind.com\/\" target=\"_blank\" rel=\"noopener\">Digimind<\/a>,\u00a0<a href=\"http:\/\/www.oraquo.com\/\" target=\"_blank\" rel=\"noopener\">Oraquo<\/a>,\u00a0<a href=\"https:\/\/mention.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a>\u2026<\/p>\n<h2>Medici\u00f3n de redes sociales con Google Analytics 4<\/h2>\n<p>Por \u00faltimo,\u00a0para medir <strong>c\u00f3mo\u00a0ayudan las redes a los objetivos de nuestra web<\/strong>, podemos utilizar <strong>Google Analytics<\/strong>.\u00a0Es\u00a0el post\u00a0\u00ab<a href=\"https:\/\/www.overalia.com\/blog\/11\/2017\/medicion-redes-sociales-google-analytics\/\">Medici\u00f3n en redes sociales con Google Analytics<\/a>\u00bb puedes ver c\u00f3mo hacerlo\u00a0ahora mismo, pero ten en cuenta que\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528\" target=\"_blank\" rel=\"noopener\">a partir del 1 de julio de 2023, Universal Analytics dejar\u00e1 de recoger datos<\/a> y con Google Analytics 4 cambia bastante la forma de acceder a esta informaci\u00f3n.<\/p>\n<p>En este v\u00eddeo de <strong>Business\u00a02 Community<\/strong>, puedes ver <a href=\"https:\/\/www.business2community.com\/digital-marketing\/where-to-find-social-media-traffic-data-in-google-analytics-4-02440007\">d\u00f3nde y c\u00f3mo encontrar a informaci\u00f3n sobre redes sociales en Google Analytics 4<\/a>.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rjXYScZ5lgo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nEn cualquier caso, es importante recordar que todas estas herramientas solo nos aportan datos. Y que\u00a0lo m\u00e1s importante es una persona o equipo que sepa sacarles partido (s\u00ed,\u00a0aqu\u00ed tambi\u00e9n podemos aplicar la regla 10\/90 del gran Avinash Kaushik para la anal\u00edtica web; aunque la proporci\u00f3n de la inversi\u00f3n puede variar, nos quedamos con la idea la que el factor humano es vital).<\/p>\n<p>Existen\u00a0varias\u00a0<strong>herramientas de medici\u00f3n de redes sociales <\/strong>m\u00e1s, pero\u00a0las que mencionamos aqu\u00ed pueden ayudarte en los pasos iniciales. Y si tienes alguna duda o quieres que te echemos una mano, no tienes m\u00e1s que ponerte en\u00a0<a href=\"http:\/\/www.overalia.com\/contacto\">contacto con nosotros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1ntas\u00a0herramientas para medir resultados en redes sociales\u00a0conoces? \u00bfCu\u00e1ntas utilizas?\u00a0 En este post te explicamos c\u00f3mo puedes\u00a0obtener los KPI m\u00e1s importantes para tu estrategia social media.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herramientas para medir resultados en redes sociales - 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