{"id":10350,"date":"2022-06-30T10:37:08","date_gmt":"2022-06-30T08:37:08","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10350"},"modified":"2022-06-30T10:37:08","modified_gmt":"2022-06-30T08:37:08","slug":"dia-de-las-redes-sociales-top-10-de-posts-sobre-social-media","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/dia-de-las-redes-sociales-top-10-de-posts-sobre-social-media\/","title":{"rendered":"D\u00eda de las Redes Sociales: Top 10 de posts sobre Social Media"},"content":{"rendered":"

Como cada 30 de junio, hoy celebramos el D\u00eda de las Redes Sociales<\/strong>.\u00a0El d\u00eda de una pieza esencial para la comunicaci\u00f3n de muchas personas.\u00a0El d\u00eda de una de una pieza esencial de la estrategia de marketing digital de muchas empresas.<\/p>\n

Hace justo un a\u00f1o, analiz\u00e1bamos su\u00a0importancia y las ventajas que pod\u00edan aportar a las empresas<\/a>.\u00a0Pero en este blog hemos hablado mucho m\u00e1s de ellas, desde distintos puntos de vista: res\u00famenes de los estudios m\u00e1s destacados, consejos y tutoriales… Hoy celebramos el D\u00eda de las Redes Sociales recopilando el Top 10 de posts sobre social media<\/strong>\u00a0que m\u00e1s hab\u00e9is le\u00eddo y compartido este \u00faltimo a\u00f1o, para refrescar la memoria.<\/p>\n

    \n
  1. C\u00f3mo etiquetar<\/strong> productos en Instagram<\/strong> (antes o despu\u00e9s de publicar)<\/a>.<\/li>\n
  2. Herramientas para poner varios enlaces en la bio<\/strong> de Instagram<\/a>.<\/li>\n
  3. C\u00f3mo crear una tienda de Instagram Shopping<\/strong> en 6 pasos<\/a>.<\/li>\n
  4. Gu\u00eda para hacer concursos y sorteos<\/strong> en redes sociales: consejos b\u00e1sicos<\/a>. La segunda parte de esta serie, correspondiente a las\u00a0las bases legales,<\/a>\u00a0tambi\u00e9n ha estado entre los m\u00e1s le\u00eddos.<\/li>\n
  5. Medici\u00f3n en redes sociales<\/strong> con Google Analytics<\/a>. Ojo, como os dec\u00edamos en el post de la semana pasada sobre herramientas para medir resultados en redes sociales<\/a>,\u00a0en\u00a0aquel post\u00a0explic\u00e1bamos como hacerlo en ese momento, pero -aunque\u00a0todav\u00eda podemos hacerlo as\u00ed- hay que tener\u00a0en cuenta que, a partir del 1 de julio de 2023, Universal Analytics dejar\u00e1 de recoger datos y con Google Analytics 4 cambia bastante la forma de acceder a esta informaci\u00f3n.<\/li>\n
  6. 7 consejos de marketing y posicionamiento en Pinterest<\/strong><\/a>.<\/li>\n
  7. Ventajas y limitaciones de las herramientas de Social Media Listening<\/strong><\/a>.<\/li>\n
  8. Monitorizaci\u00f3n<\/strong> en redes sociales: 7 pasos fundamentales<\/a>.<\/li>\n
  9. C\u00f3mo utilizar los hashtags<\/strong> en tu estrategia de redes sociales<\/a>.<\/li>\n
  10. 10 consejos para conseguir m\u00e1s tr\u00e1fico<\/strong> a trav\u00e9s de las redes sociales (sin publicidad)<\/a>. La otra cara de la moneda,\u00a08 consejos para hacer anuncios en redes sociales,<\/a>\u00a0tambi\u00e9n ha estado entre los m\u00e1s compartidos.<\/li>\n<\/ol>\n

    Esperamos que todos estos posts os hayan sido de ayuda para aclarar dudas o dar los primeros pasos con las redes sociales de tu empresa. En cualquier caso, ten en cuenta que, m\u00e1s all\u00e1 de consejos, gu\u00edas y tutoriales,\u00a0siempre ser\u00e1 necesario\u00a0establecer un\u00a0plan personalizado<\/strong>\u00a0que tenga en cuenta cu\u00e1l es el\u00a0p\u00fablico objetivo de\u00a0tu empresa, qu\u00e9 redes sociales utiliza<\/a>, cu\u00e1les son sus intereses, las normas de cada plataforma, etc. Por eso siempre recomendamos empezar por una\u00a0auditor\u00eda<\/strong>\u00a0social media<\/a>.<\/p>\n

    Adem\u00e1s,\u00a0la gesti\u00f3n de redes sociales no debe basarse en la difusi\u00f3n y promoci\u00f3n unidireccional de los contenidos de tu empresa. Se trata de\u00a0construir una comunidad<\/strong>,\u00a0escuchar e interactuar<\/strong>\u00a0con ella. En definitiva, hay que dejar de lado el modelo tradicional unidireccional de comunicaci\u00f3n y adoptar una\u00a0comunicaci\u00f3n participativa<\/strong>.<\/p>\n

    En\u00a0Overalia<\/strong>\u00a0tenemos una amplia experiencia en\u00a0estrategia y gesti\u00f3n de redes sociales<\/strong>\u00a0para empresas de todo tipo, as\u00ed que si necesitas\u00a0ayuda, no lo dudes:\u00a0\u00a1contacta con nosotros!<\/a>\u00a0Estaremos encantados de ayudarte,\u00a0tanto si empiezas desde cero, como si tu empresa ya est\u00e1 en redes sociales pero no tienes claro su rumbo.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Como cada 30 de junio, hoy celebramos el D\u00eda de las Redes Sociales.\u00a0El d\u00eda de una pieza esencial para la comunicaci\u00f3n de muchas personas.\u00a0El d\u00eda de una de una pieza esencial de la estrategia de marketing digital de muchas empresas.<\/p>\n","protected":false},"author":1,"featured_media":10246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"\nD\u00eda de las Redes Sociales: Top 10 de posts sobre Social Media - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Celebramos el D\u00eda de las Redes Sociales recopilando el\u00a0Top 10 de posts sobre social media que m\u00e1s hab\u00e9is le\u00eddo y compartido este \u00faltimo a\u00f1o. \u00a1No te los pierdas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/dia-de-las-redes-sociales-top-10-de-posts-sobre-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda de las Redes Sociales: Top 10 de posts sobre Social Media - 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