{"id":10455,"date":"2022-09-08T13:39:12","date_gmt":"2022-09-08T11:39:12","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10455"},"modified":"2025-05-07T11:21:42","modified_gmt":"2025-05-07T09:21:42","slug":"helpful-content-update-contenido-util-seo","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/helpful-content-update-contenido-util-seo\/","title":{"rendered":"\u00abHelpful Content Update\u00bb y la importancia del contenido \u00fatil para el SEO"},"content":{"rendered":"

En las \u00faltimas semanas se ha o\u00eddo mucho hablar de la nueva actualizaci\u00f3n de Google para priorizar el contenido \u00fatil:<\/strong>\u00a0Helpful Content Update<\/em><\/strong>. Si quieres saber c\u00f3mo puede afectar a tu web, o qu\u00e9 puedes hacer para evitar penalizaciones, te lo contamos en este post.\u00a0<\/p>\n

Aunque ya hace (mucho) tiempo que predicamos\u00a0sobre la importancia de crear contenido \u00fatil pensando en las personas<\/strong> y no en los buscadores, con esta actualizaci\u00f3n,\u00a0Google<\/a> quiere \u00abdar un paso m\u00e1s en\u00a0sus esfuerzos para\u00a0 mostrar m\u00e1s contenido original y \u00fatil, creado por personas y para personas, en los resultados de b\u00fasqueda\u00bb.<\/p>\n

Hace un a\u00f1o habl\u00e1bamos de las actualizaciones del algortimo de Google en 2021<\/a> y explic\u00e1bamos que\u00a0\u00ablos algoritmos que implementa Google en su buscador sirven para poder ofrecer una mejor experiencia al usuario de internet\u00bb.\u00a0Pero a d\u00eda de hoy, todav\u00eda \u00abse cuelan\u00bb algunos resultados de escasa calidad, claramente escritos para robots, llenos de palabrer\u00eda sin sentido y negritas aqu\u00ed y all\u00e1:<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Ambos ejemplos son resultados de la primera p\u00e1gina para palabras clave que, aunque no tengan much\u00edsimas b\u00fasquedas, pueden resultar \u00fatiles para una estrategia de \u00ablong tail<\/a>\u00bb .<\/p>\n

En teor\u00eda, con la nueva actualizaci\u00f3n<\/strong>, deber\u00eda mejorar la calidad de los resultados que se posicionan en primera p\u00e1gina. Pero, tal y como leemos en Search Engine Land<\/a>\u00a0y Search Engine Journal<\/a>, Danny Sullivan -asesor del departamento de b\u00fasqueda de Google – ha explicado que \u00abla actualizaci\u00f3n a\u00fan no se ha desplegado por completo y se seguir\u00e1 afinando y perfeccionando\u00bb<\/em>.<\/p>\n

En cualquier caso, nuestra recomendaci\u00f3n es seguir creando contenido de calidad<\/strong>, sin esperar a que la actualizaci\u00f3n sea perfecta, ya que por mucho que pueda llegar a posicionarse, un contenido de mala calidad no nos ayudar\u00e1 en nada. Contenidos como\u00a0los de los ejemplos dan mala imagen y tienen una tasa de rebote muy alta. Si quieres profundizar\u00a0este tema, te recomendamos los posts \u00ab\u00bfPara qu\u00e9 sirve el marketing de contenidos?<\/a>\u00bb\u00a0\u00abC\u00f3mo hacer marketing de contenidos<\/a>\u00bb y \u00abC\u00f3mo elegir una agencia de maketing de contenidos<\/a>\u00ab.<\/p>\n

Adem\u00e1s, en el Centro de B\u00fasqueda de Google<\/strong> encontrar\u00e1s una gu\u00eda sobre esta nueva actualizaci\u00f3n<\/a>, con informaci\u00f3n sobre\u00a0su funcionamiento y los errores que debes evitar.<\/p>\n

Y si necesitas ayuda con\u00a0la optimizaci\u00f3n SEO<\/a> de tu web o la creaci\u00f3n de contenido<\/a> centrado en el usuario… No dudes en contactar con nosotros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En las \u00faltimas semanas se ha o\u00eddo mucho hablar de la nueva actualizaci\u00f3n de Google para priorizar el contenido \u00fatil:\u00a0Helpful Content Update. Si quieres saber c\u00f3mo puede afectar a tu web, o qu\u00e9 puedes hacer para evitar penalizaciones, te lo contamos en este post.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"\n"Helpful Content Update" y la importancia del contenido \u00fatil para el SEO - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Descubre todo lo que necesitas saber sobre la nueva actualizaci\u00f3n de Google para priorizar el contenido \u00fatil centrado en el usuario.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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