{"id":10622,"date":"2022-12-23T12:24:21","date_gmt":"2022-12-23T10:24:21","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10622"},"modified":"2025-07-22T12:12:33","modified_gmt":"2025-07-22T10:12:33","slug":"como-integrar-pinterest-en-tu-estrategia-digital","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/como-integrar-pinterest-en-tu-estrategia-digital\/","title":{"rendered":"\u00bfC\u00f3mo integrar Pinterest en tu estrategia digital?"},"content":{"rendered":"

\u00bfHas o\u00eddo hablar de las bondades de Pinterest para empresas de tu sector pero no sabes por d\u00f3nde empezar? Si es as\u00ed sigue leyendo porque en este post te explicamos c\u00f3mo integrar Pinterest en tu estrategia digital<\/strong>. As\u00ed, podr\u00e1s\u00a0incluir esta red social en tu plan de marketing 2023.\u00a0<\/p>\n

\u00bfQu\u00e9 es Pinterest?<\/h2>\n

Por si has o\u00eddo hablar de ella, pero todav\u00eda no la conoces,\u00a0Pinterest<\/strong> es una plataforma que permite a los usuarios crear y guardar, en tableros organizados por temas, colecciones de im\u00e1genes o v\u00eddeos (llamados \u00abpines\u00bb) seg\u00fan sus intereses.\u00a0Adem\u00e1s, pueden\u00a0buscar todo tipo de ideas y guardarlas en sus propios tableros.<\/p>\n

Como marca,\u00a0puedes crear contenido para inspirar a estos usuarios que est\u00e1n buscando ideas. Estos pines pueden llevar un enlace a los productos de tu tienda online, contenidos de tu blog…<\/p>\n

Marketing en Pinterest<\/h2>\n

Normalmente,\u00a0la gente no suele acordarse de Pinterest<\/strong> al pensar en\u00a0marketing en redes sociales,<\/a>\u00a0pero en\u00a0muchos sectores puede ser una plataforma con mucho potencial para tener visibilidad y tr\u00e1fico web<\/a>.<\/p>\n

A la hora de crear una cuenta o registrarte en Pinterest<\/a>, es importante que lo hagas como empresa<\/strong>, ya que tendr\u00e1s m\u00e1s herramientas\u00a0para sacarle partido: revisar estad\u00edsticas,\u00a0publicar anuncios, crear una tienda<\/a>…<\/p>\n

Si vas a pinterest.es y haces clic en registrarte te aparecera el registro de usuario personal y tendr\u00e1s que hacer clic en \u00abCrea una cuenta para empresa gratuita\u00bb.<\/p>\n

\"Crear<\/p>\n

Una vez creada tu cuenta, ya puedes empezar a crear pines para llegar a tu p\u00fablico objetivo: fotos, v\u00eddeos, idea pins… Es recomendable planificar los contenidos<\/strong> que vas a publicar en Pinterest, en base a los objetivos que quieres lograr.<\/p>\n

Como en el resto de redes sociales, el algoritmo de Pinterest<\/strong> juega un importante papel a la hora de que nuestros pines tengan visibilidad cuando los usuarios navegan por su feed inicial o hacen alguna b\u00fasqueda. Y seg\u00fan explican en su web<\/a>, su algortimo se centra en el contenido guardado. Es decir, cuanto m\u00e1s veces se guarden los pines de tu cuenta de empresa, m\u00e1s se mostrar\u00e1 tu contenido a otros usuarios.<\/p>\n

Teniendo en cuenta\u00a0estas caracter\u00edsticas, hay algunas pistas que te pueden ayudar a crecer en Pinterest.<\/p>\n

    \n
  1. Crear\u00a0pines visualmente atractivos<\/strong>. En la p\u00e1gina web de Pinterest para empresas encontrar\u00e1s varios\u00a0consejos para crear pines exitosos<\/a>.<\/li>\n
  2. Incluir descripciones completas. <\/strong>Cuanto m\u00e1s texto y contexto relevantes incluyas, m\u00e1s probabilidad habr\u00e1 de que tu idea aparezca en m\u00e1s lugares dentro de Pinterest y llegue a las personas interesadas en tu contenido.\u00a0\u00a0Asimismo, es recomendable crear descripciones atractivas, para aportar a los usuarios la informaci\u00f3n que necesitan y generar inter\u00e9s en visitar el enlace (la p\u00e1gina de aterrizaje deber\u00e1 tener relaci\u00f3n con lo que muestra el pin).<\/li>\n
  3. \u00a0Utilizar\u00a0palabras clave<\/strong>\u00a0en el t\u00edtulo y la descripci\u00f3n (siempre de forma natural, pensando en el usuario m\u00e1s que en el robot).<\/li>\n
  4. Interactuar con otras cuentas<\/strong>: sigue tableros relacionados con tu actividad. Responde a quienes comenten o guarden tus pines…<\/li>\n
  5. La regularidad<\/strong> y la\u00a0constancia<\/strong>\u00a0son claves. Por ejemplo, es preferible publicar un pin cada d\u00eda a lo largo de la semana, que siete de golpe.<\/li>\n
  6. Medir y ajustar<\/strong>. Al igual que otras redes sociales,\u00a0Pinterest tambi\u00e9n ofrece un apartado de anal\u00edtica para las cuentas de empresa.\u00a0Esto te permitir\u00e1 conocer mejor a tu audiencia y conocer qu\u00e9 pines funcionan mejor. Adem\u00e1s de los datos que aporta la propia plataforma, en Google Analytics podr\u00e1s analizar el tr\u00e1fico que aporta a tu web. No olvides revisar tus resultados y realizar los ajustes necesarios.<\/li>\n
  7. Crear pines promocionados<\/strong>.\u00a0Al igual que en otras redes como Twitter, Facebook o Instagram, Pinterest tambi\u00e9n tiene su plataforma de publicidad, que permite llegar a m\u00e1s personas en menos tiempo.<\/li>\n<\/ol>\n

    Esperamos que ya tengas m\u00e1s claro c\u00f3mo puede ayudarte Pinterest en tu estrategia digital. Si necesitas ayuda,\u00a0estaremos encantados de ayudarte a aprovechar el potencial de esta y otras redes sociales. No lo dudes y \u00a1contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfHas o\u00eddo hablar de las bondades de Pinterest para empresas de tu sector pero no sabes por d\u00f3nde empezar? Si es as\u00ed sigue leyendo porque en este post te explicamos c\u00f3mo integrar Pinterest en tu estrategia digital. As\u00ed, podr\u00e1s\u00a0incluir esta red social en tu plan de marketing 2023.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":9082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"\n\u00bfC\u00f3mo integrar Pinterest en tu estrategia digital? - Overalia<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo integrar Pinterest en tu estrategia digital? \u00a1Desc\u00fabrelo en este post!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/como-integrar-pinterest-en-tu-estrategia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo integrar Pinterest en tu estrategia digital? 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