{"id":10639,"date":"2022-12-28T13:50:33","date_gmt":"2022-12-28T11:50:33","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10639"},"modified":"2022-12-28T13:50:33","modified_gmt":"2022-12-28T11:50:33","slug":"blog-de-estatrategia-digital-top-10-de-2022","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/blog-de-estatrategia-digital-top-10-de-2022\/","title":{"rendered":"Blog de estrategia digital: Top 10 de 2022"},"content":{"rendered":"<p>A muy pocos d\u00edas para que acabe 2022, es momento de balances y repasos, as\u00ed como de marcarse nuevos objetivos para el a\u00f1o que viene. Lo m\u00e1s escuchado en Spotify, <a href=\"https:\/\/about.google\/stories\/year-in-search\/\">lo m\u00e1s buscado en Google<\/a>&#8230; Estos d\u00edas las redes est\u00e1n llenas de res\u00famenes del a\u00f1o. Y este blog no va a ser menos.<\/p>\n<p>Hoy traemos los post m\u00e1s le\u00eddos de 2022<!--more-->, que adem\u00e1s de ser un mero resumen del a\u00f1o, esperamos que sirvan para repasar conceptos que\u00a0te puedan servir para entrender y aprovechar mejor los\u00a0<strong>beneficios que puede aportar\u00a0una buena estrategia digital<\/strong>\u00a0a tu empresa.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/05\/2022\/claves-redes-sociales-espana\/\">6 preguntas y respuestas sobre el uso de redes sociales en Espa\u00f1a<\/a>. \u00bfCu\u00e1les son las\u00a0redes sociales m\u00e1s populares en Espa\u00f1a? \u00bfC\u00f3mo son sus\u00a0usuarios? \u00bfC\u00f3mo y para qu\u00e9 se usan?\u00a0<a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Spain<\/a>\u00a0present\u00f3 en mayo la decimotercera edici\u00f3n de su Estudio de Redes Sociales, que respond\u00eda a estas y otras preguntas y aportaba datos interesantes a tener en cuenta a la hora de plantear nuestra\u00a0<a href=\"https:\/\/www.overalia.com\/adquisicion-trafico\/gestion-redes-sociales\">estrategia de redes sociales<\/a>.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/05\/2022\/claves-del-marketing-digital-para-el-sector-industrial\/\">7 claves del marketing digital para el sector industrial<\/a>. Durante a\u00f1os, muchas\u00a0empresas industriales\u00a0han pensado que el\u00a0marketing digital\u00a0no era para ellas\u00a0y que solo las empresas B2C pod\u00edan sacar partido a internet. Y durante a\u00f1os, como\u00a0<a href=\"https:\/\/www.overalia.com\/quienes-somos\">agencia de marketing online<\/a>, nos hemos esforzado en demostrar\u00a0que gracias a Internet,\u00a0<a href=\"https:\/\/www.overalia.com\/overindustry\">las empresas industriales tienen una\u00a0gran oportunidad de\u00a0aumentar la eficacia comercial\u00a0apoy\u00e1ndose en\u00a0estrategias online<\/a>. Pero \u00bfcu\u00e1les son las claves para el \u00e9xito? Te las cont\u00e1bamos en este post.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/01\/2022\/7-kpi-email-marketing\/\">7 KPI para medir el \u00e9xito de tus campa\u00f1as de email marketing<\/a>.\u00a0Como sabes,\u00a0una vez que ponemos cualquier\u00a0acci\u00f3n de marketing\u00a0es indispensable\u00a0hacer un seguimiento de los resultados, para realizar los ajustes necesarios y\u00a0seguir mejorando para\u00a0conseguir tus\u00a0<a href=\"https:\/\/www.overalia.com\/blog\/01\/2022\/conseguir-objetivos-marketing\/\">objetivos de marketing<\/a>. Y para ello utilizamos distintos\u00a0<a href=\"https:\/\/www.overalia.com\/glosario\/kpi\" target=\"_blank\" rel=\"noopener\">KPI<\/a>\u00a0(\u201cKey Performance Indicators\u201d\u00a0o\u00a0indicadores de clave de rendimiento) que nos dir\u00e1n si logramos un objetivo o no. En este post repas\u00e1bamos los relativos al email marketing.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/08\/2022\/como-hacer-un-plan-de-comunicacion-online\/\">C\u00f3mo hacer un plan de comunicaci\u00f3n online<\/a>.\u00a0La\u00a0<a href=\"https:\/\/www.overalia.com\/necesidades\/aprender-comunicar-online\">comunicaci\u00f3n online<\/a>\u00a0va m\u00e1s all\u00e1 de publicar noticias en la web corporativa y difundirlas en redes sociales. Es necesario crear contenido de calidad, conectar con nuestro p\u00fablico objetivo\u2026\u00a0En este post te cont\u00e1bamos c\u00f3mo hacerlo en 8 pasos.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/06\/2022\/tipos-de-kpi-con-ejemplos\/\">Tipos de KPI (con ejemplos)<\/a>.\u00a0El seguimiento de resultados es una parte imprescindible de cualquier estrategia. Y para ello existen distintos tipos de KPI.\u00a0En este post te\u00a0mostr\u00e1bamos algunos ejemplos.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/03\/2022\/engagement-redes-sociales\/\">Engagement en redes sociales: 9 ideas para mejorarlo<\/a>.\u00a0\u00bfMejorar el engagement de las redes sociales de tu empresa te parece un sue\u00f1o inalcanzable?\u00a0 En este post te\u00a0d\u00e1bamos algunos consejos para conseguirlo.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/06\/2022\/para-que-sirve-el-marketing-de-contenidos\/\">\u00bfPara qu\u00e9 sirve el marketing de contenidos?<\/a> \u00bfHas o\u00eddo hablar del marketing de contenidos pero no terminas de tener claro para qu\u00e9 sirve o si puede ser \u00fatil para tu empresa? Desc\u00fabrelo en este post.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/02\/2022\/que-redes-sociales-son-mas-relevantes-para-tu-estrategia-digital\/\">\u00bfQu\u00e9 redes sociales son m\u00e1s relevantes para tu estrategia digital?<\/a>\u00a0En este post repas\u00e1bamos los principales datos del informe\u00a0<a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noopener\">Digital 2022<\/a>\u00a0publicado por\u00a0<a href=\"https:\/\/wearesocial.com\/\" target=\"_blank\" rel=\"noopener\">We Are Social<\/a>\u00a0y\u00a0<a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/03\/2022\/como-usar-whatsapp-business\/\">C\u00f3mo usar WhatsApp Business en tu empresa<\/a>. En este post te\u00a0explic\u00e1bamos\u00a0c\u00f3mo te puede ayudar WhatsApp Businesss y c\u00f3mo dar los primeros pasos.<\/li>\n<li><a href=\"https:\/\/www.overalia.com\/blog\/03\/2022\/tendencias-del-marketing-con-influencers-segun-iab\/\">Tendencias del marketing con influencers, segun IAB<\/a>.\u00a0Las<strong>\u00a0<\/strong>acciones con influencers\u00a0est\u00e1n cada vez m\u00e1s presentes en las\u00a0estrategias de marketing\u00a0de las empresas y, como todo el sector digital, evolucionan sin parar.\u00a0 En este post repas\u00e1bamos\u00a0algunas de las principales\u00a0tendencias de marketing de influencia, seg\u00fan el\u00a0<a href=\"https:\/\/iabspain.es\/iab-spain-presenta-su-informe-anual-top-tendencias-digitales-2022\/\" target=\"_blank\" rel=\"noopener\">informe anual de IAB Spain sobre tendencias digitales 2022<\/a>.<\/li>\n<\/ol>\n<p>\u00a1Te\u00a0deseamos un 2023 lleno de buenos resultados! Y si\u00a0quieres que\u00a0te ayudemos a conseguirlos, no\u00a0dudes en\u00a0<a href=\"https:\/\/www.overalia.com\/contacto\">contactar con nosotros<\/a>. Urte berri on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A muy pocos d\u00edas para que acabe 2022, es momento de balances y repasos, as\u00ed como de marcarse nuevos objetivos para el a\u00f1o que viene. Lo m\u00e1s escuchado en Spotify, lo m\u00e1s buscado en Google&#8230; Estos d\u00edas las redes est\u00e1n llenas de res\u00famenes del a\u00f1o. Y este blog no va a ser menos. Hoy traemos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,23],"tags":[],"class_list":["post-10639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overalia","category-recomendamos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog de estrategia digital: Top 10 de 2022 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Descubre los post m\u00e1s le\u00eddos de 2022, aprovechar mejor los\u00a0beneficios que puede aportar\u00a0una buena estrategia digital\u00a0a tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/blog-de-estatrategia-digital-top-10-de-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog de estrategia digital: Top 10 de 2022 - 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