{"id":10708,"date":"2023-03-02T13:50:48","date_gmt":"2023-03-02T11:50:48","guid":{"rendered":"https:\/\/www.overalia.com\/blog\/?p=10708"},"modified":"2023-03-02T13:50:48","modified_gmt":"2023-03-02T11:50:48","slug":"por-que-mi-tienda-online-no-vende","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/por-que-mi-tienda-online-no-vende\/","title":{"rendered":"\u00bfPor qu\u00e9 mi tienda online no vende?"},"content":{"rendered":"

\u00ab\u00bfPor qu\u00e9 mi tienda online no vende?<\/em><\/strong>\u00bb . Es una pregunta que a nadie le gustar\u00eda hacerse, pero que muchos vendedores se hacen en alg\u00fan momento. Como coment\u00e1bamos cuando habl\u00e1bamos de c\u00f3mo crear una tienda online rentable<\/a>, para vender\u00a0no basta con tener una tienda online a modo de escaparate. En este post te explicamos algunas de las razones posibles por las que tu tienda online no vende<\/strong>, y c\u00f3mo solucionarlas:<\/p>\n

    \n
  1. Falta de tr\u00e1fico<\/strong>. Sin tr\u00e1fico, no hay ventas… Por suerte, hay varias estrategias de marketing digital que puedes utilizar para aumentar el tr\u00e1fico<\/a> de tu tienda oline: SEO, pago por clic, redes sociales… Estos posts te pueden resultar de utilidad:
    \n    10 consejos para conseguir m\u00e1s tr\u00e1fico a trav\u00e9s de las redes sociales<\/a>
    \n    7 t\u00e9cnicas para aumentar el tr\u00e1fico web<\/a>
    \n    8 consejos para atraer visitas a tu web en poco tiempo<\/a><\/li>\n
  2. Falta de confianza<\/strong>. Otra raz\u00f3n para que una tienda no venda, pese a tener tr\u00e1fico, es que los visitantes no conf\u00eden en la web. Para transmitir confianza, es necesario que la tienda online tenga un dise\u00f1o profesional, una pol\u00edtica de privacidad clara y f\u00e1cil de encontrar… Asimismo, los testimonios de clientes satisfechos son de gran ayuda.<\/li>\n
  3. Problemas t\u00e9cnicos<\/strong>. Los problemas t\u00e9cnicos pueden ahuyentar a tus clientes potenciales. Aseg\u00farate de que tu tienda online est\u00e1 optimizada para tel\u00e9fonos moviles<\/a>, de que los enlaces y botones\u00a0funcionan\u00a0correctamente y de que el proceso de compra es sencillo.<\/li>\n
  4. Precios poco competitivos.<\/strong>\u00a0Aunque no est\u00e1 estrictamente relacionado con la estrategia digital<\/a> y el desarrollo web<\/a>, el precio es un factor importante para muchos clientes. Si tus precios son mucho m\u00e1s altos que los de tus competidores, probablemente pierdas ventas.<\/li>\n
  5. Abandono del carrito<\/strong>. El abandono del carrito es uno de los problemas m\u00e1s comunes de las tiendas online. Puede estar relacionado con algunos de los factores que acabamos de ver, como la falta de confianza, los precios o los problemas t\u00e9cnicos…\u00a0Te dejamos otro post que te puede ayudar a reducir la tasa de abandono en tu tienda online<\/a>.<\/li>\n<\/ol>\n

    En definitiva, para vender m\u00e1s<\/a> a trav\u00e9s de tu tienda online<\/a>, es importante conseguir tr\u00e1fico, aportar confianza, una buena experiencia de uso… En cualquier caso,\u00a0aunque\u00a0estas suelen ser los factores m\u00e1s habituales a tener en cuenta, cada caso es diferente, por lo que es recomendable realizar un an\u00e1lisis inicial para definir una estrategia de mejora<\/a>. Si necesitas ayuda para ir a la ra\u00edz del problema y aplicar\u00a0las mejores soluciones, no lo dudes: \u00a1contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00ab\u00bfPor qu\u00e9 mi tienda online no vende?\u00bb . Es una pregunta que a nadie le gustar\u00eda hacerse, pero que muchos vendedores se hacen en alg\u00fan momento. Como coment\u00e1bamos cuando habl\u00e1bamos de c\u00f3mo crear una tienda online rentable, para vender\u00a0no basta con tener una tienda online a modo de escaparate. En este post te explicamos algunas […]<\/p>\n","protected":false},"author":1,"featured_media":10473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[],"class_list":["post-10708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university"],"yoast_head":"\n\u00bfPor qu\u00e9 mi tienda online no vende? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"\u00bfTu tienda online no vende y te preguntas por qu\u00e9?\u00a0 En este post te contamos cu\u00e1les puedes ser los motivos y c\u00f3mo solucionarlos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/por-que-mi-tienda-online-no-vende\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 mi tienda online no vende? 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