{"id":10795,"date":"2008-05-12T13:02:15","date_gmt":"2008-05-12T11:02:15","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=3"},"modified":"2008-05-12T13:02:15","modified_gmt":"2008-05-12T11:02:15","slug":"overalia-smx-madrid","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/overalia-smx-madrid\/","title":{"rendered":"Overalia participa en el congreso SMX Madrid"},"content":{"rendered":"<p>Los pr\u00f3ximos 20 y 21 de mayo estaremos en el congreso de Marketing en buscadores SMX en Madrid.<\/p>\n<p>Participamos en una ponencia dentro del congreso referente a temas de Reputaci\u00f3n de las marcas en Internet, el jueves 21 de mayo a las 11:30 h.<br \/>\nHablaremos sobre la importancia de monitorizar y definir t\u00e1cticas y procedimientos para el control de la reputaci\u00f3n mediante buscadores.<br \/>\n<!--more--><\/p>\n<p>Fuera del congreso y en la zona de seminarios tenemos dos ponencias:<\/p>\n<p>La primera es sobre el Marketing de conversi\u00f3n con el kit de herramientas de Google, el mi\u00e9rcoles d\u00eda 20 a las 13:45 h.<br \/>\nHablaremos c\u00f3mo integrar las herramientas de Google (Web Master Central, Adwords, Google Analytics, Urchin y Web Site Optimizer)<br \/>\nen el proceso de trabajo para optimizar el ciclo de conversi\u00f3n: Desde la definici\u00f3n, hasta la medici\u00f3n y reoptimizaci\u00f3n.<\/p>\n<p>La \u00faltima ponencia es una mesa redonda que hemos organizado con este t\u00edtulo: Marketing en Buscadores una oportunidad para la Internacionalizaci\u00f3n.Se trata de comentar de comentar el c\u00f3mo integrar el Marketing en buscadores en el proceso de internacionalizaci\u00f3n y las oportunidades de networking que brinda SEMPO: M\u00e1s de 800 empresas especializadas de 20 pa\u00edses distintos trav\u00e9s de Sempo Espa\u00f1a.<\/p>\n<p>En esta mesa redonda estar\u00e1n los responsables de otras empresas miembros de Sempo Espa\u00f1a y el chair de Sempo Europa Massimo Burgio.<\/p>\n<p>Tambi\u00e9n tendremos un stand en la zona de expositores para todas aquellas empresas que quieran saber m\u00e1s sobre nuestros servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los pr\u00f3ximos 20 y 21 de mayo estaremos en el congreso de Marketing en buscadores SMX en Madrid. Participamos en una ponencia dentro del congreso referente a temas de Reputaci\u00f3n de las marcas en Internet, el jueves 21 de mayo a las 11:30 h. Hablaremos sobre la importancia de monitorizar y definir t\u00e1cticas y procedimientos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[6,30,38],"class_list":["post-10795","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-internacionalizacion","tag-marketing-on-line","tag-smx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overalia participa como ponente en el congreso SMX Madrid<\/title>\n<meta name=\"description\" content=\"Los pr\u00f3ximos 20 y 21 de mayo estaremos en el congreso de Marketing en buscadores SMX en Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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