{"id":108,"date":"2007-02-12T16:22:01","date_gmt":"2007-02-12T14:22:01","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=108"},"modified":"2007-02-12T16:22:01","modified_gmt":"2007-02-12T14:22:01","slug":"nos-vamos-al-search-engine-strategies-de-londres","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/nos-vamos-al-search-engine-strategies-de-londres\/","title":{"rendered":"Search Engine Strategies de Londres"},"content":{"rendered":"<p>Como cada a\u00f1o, hoy nos vamos a Londres para asistir a la nueva edici\u00f3n del <strong>Search Engine Strategies <\/strong>donde presentaremos conjuntamente con nuestros colegas europeos de <strong>SEMPO<\/strong>, el primer estudio sobre el estado del Marketing en Europa, realizado por Jupite Research, donde Overalia ha sido el coordinador del estudio en Espa\u00f1a.<\/p>\n<p>Al margen de la presentaci\u00f3n del estudio, tenemos gran inter\u00e9s en acudir a las charlas sobre <strong>protecci\u00f3n de marcas mediante Marketing en buscadores,<\/strong> <strong>Linking Strategies<\/strong> y por supuesto de <a href=\"http:\/\/www.overalia.com\/analitica_web\/index.php\"><strong>Anal\u00edtica Web<\/strong><\/a>.<\/p>\n<p>Tambi\u00e9n estamos haciendo un seguimiento especial desde el <strong>Search Engine Strategies de Nueva York<\/strong> en marzo del a\u00f1o pasado, de las charlas de <strong>Blog &amp; Feed Search SEO,<\/strong> y <strong>Video &amp; Podcast SEO<\/strong> , t\u00e9cnicas muy utilizadas en Estados Unidos y el Reino Unido para posicionar en primeros lugares en buscadores otros formatos informaci\u00f3n <strong>mediante la optimizaci\u00f3n<\/strong>, pero que a\u00fan son muy desconocidas entre las empresas de nuestro pa\u00eds.<\/p>\n<p>Los dos primeros d\u00edas del congreso hay una sala de expositores donde la industria del <strong>Marketing en buscadores<\/strong> presenta sus soluciones, muchas de ellas fant\u00e1sticas pero que no podemos utilizar en nuestro mercado. El problema es que para dichas empresas no les es rentable indexar los \u00edndices espa\u00f1oles de los principales buscadores ya que no les salen los n\u00fameros, por la escasa demanda que hay por parte de las agencias y proveedores de servicios SEO.<\/p>\n<p>Por poner un ejemplo, es el caso de Wordtracker, especializada en la <strong>b\u00fasqueda y selecci\u00f3n de palabras claves<\/strong>, o de AdGooro que realiza <strong>Competitive Inteligent<\/strong>, herramienta francamente interesante si se quiere conocer la estrategia de los competidores, que quieren estar en las primeras posiciones por los mismos t\u00e9rminos que nosotros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como cada a\u00f1o, hoy nos vamos a Londres para asistir a la nueva edici\u00f3n del Search Engine Strategies donde presentaremos conjuntamente con nuestros colegas europeos de SEMPO, el primer estudio sobre el estado del Marketing en Europa, realizado por Jupite Research, donde Overalia ha sido el coordinador del estudio en Espa\u00f1a. Al margen de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[9,18,11,7],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-eventos","tag-marketing-en-buscadores","tag-sempo","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Strategies de Londres - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Como cada a\u00f1o, hoy nos vamos a Londres para asistir a la nueva edici\u00f3n del\u00a0Search Engine Strategies\u00a0donde presentaremos conjuntamente con nuestros colegas europeos de\u00a0SEMPO, el primer estudio sobre el estado del Marketing en Europa. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/nos-vamos-al-search-engine-strategies-de-londres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Strategies de Londres - 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