{"id":115,"date":"2008-01-11T16:53:52","date_gmt":"2008-01-11T14:53:52","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=115"},"modified":"2008-01-11T16:53:52","modified_gmt":"2008-01-11T14:53:52","slug":"que-es-urchin","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/que-es-urchin\/","title":{"rendered":"\u00bfQu\u00e9 es Urchin Software?"},"content":{"rendered":"<p><a href=\"http:\/\/www.overalia.com\/analitica_web\/urchin_software\/conoce_urchin\/presentacion.php\"><strong>Urchin<\/strong><\/a> es un programa de estad\u00edsticas y <a href=\"http:\/\/www.overalia.com\/analitica_web\/index.php\">anal\u00edtica web<\/a> que permite al usuario generar informes, a partir de la informaci\u00f3n generada en los logs. Esta informaci\u00f3n se puede enriquecer o complementar con un c\u00f3digo Javascprit que se introduce en cada una de las p\u00e1ginas del sitio web y recoge informaci\u00f3n complementaria muy valiosa en t\u00e9rminos de Marketing.<\/p>\n<p>Gracias a su tecnolog\u00eda UTM (Urchin Traffic Monitor), te permite conocer de forma intuitiva (para perfiles no t\u00e9cnicos) el comportamiento de los usuarios en la web y el resultado de las campa\u00f1as de tr\u00e1fico (banners, PPC, SEO..) o la eficacia de tu sistema de comercio electr\u00f3nico.<\/p>\n<p>La finalidad de Urchin, es la de trasladar a un lenguaje y entorno de Marketing, toda la informaci\u00f3n t\u00e9cnica a trav\u00e9s de sus distintos informes y secciones. Estos informes se pueden segmentar en tres perfiles de usuarios para una mejor gesti\u00f3n del tiempo y de la informaci\u00f3n:<br \/>\n<strong><br \/>\nInformes Ejecutivos: <\/strong><br \/>\nPara realizar un seguimiento general del estado de objetivos (conversiones) que se han conseguido y el coste de las distintas campa\u00f1as que han permitido conseguir dichos objetivos.<\/p>\n<p><strong>Perfil de usuario:<\/strong><br \/>\nDirectores, comerciales, o responsables de departamento que no tienen tiempo de analizar todos los datos de Marketing y que s\u00f3lo les interesa conocer los resultados.<\/p>\n<p><strong>Informes de Marketing:<\/strong><br \/>\nPara responsables de generar y optimizar las compa\u00f1as de publicidad, promoci\u00f3n, o tr\u00e1fico (PPC, SEO, Banners) adem\u00e1s de entender el comportamiento de los usuarios en base a dichas campa\u00f1as.<\/p>\n<p><strong>Perfil de usuario:<\/strong><br \/>\nResponsables de Marketing, responsables de producto, ejecutivos de cuentas, planificadores de medios, agencias creativas.<\/p>\n<p><strong>Webmaster o informes t\u00e9cnicos:<\/strong><br \/>\nA trav\u00e9s de los informes t\u00e9cnicos, dar soporte a las acciones de Marketing para mejorar todos aquellos aspectos t\u00e9cnicos que pueden influir en mejorar el resultado de objetivos, como por ejemplo si las p\u00e1ginas son indexadas por los robots, tiempos de descarga de las p\u00e1ginas y un largo etc de informes que dan soporte al los responsables de Marketing.<br \/>\n<strong><br \/>\nPerfil de usuario:<\/strong><br \/>\nResponsables t\u00e9cnicos, maquetadotes, programadores o responsables de IT en general (infraestructura tecnol\u00f3gica).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urchin es un programa de estad\u00edsticas y anal\u00edtica web que permite al usuario generar informes, a partir de la informaci\u00f3n generada en los logs. Esta informaci\u00f3n se puede enriquecer o complementar con un c\u00f3digo Javascprit que se introduce en cada una de las p\u00e1ginas del sitio web y recoge informaci\u00f3n complementaria muy valiosa en t\u00e9rminos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[22],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-university","tag-urchin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Urchin Software? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Urchin\u00a0es un programa de estad\u00edsticas y\u00a0anal\u00edtica web\u00a0que permite al usuario generar informes, a partir de la informaci\u00f3n generada en los logs. \u00a1Entra y obt\u00e9n m\u00e1s informaci\u00f3n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/que-es-urchin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Urchin Software? 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