{"id":1187,"date":"2010-06-16T10:41:00","date_gmt":"2010-06-16T08:41:00","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=1187"},"modified":"2010-06-16T10:41:00","modified_gmt":"2010-06-16T08:41:00","slug":"marketing-movil-en-el-conversion-thursday-de-bilbao","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/","title":{"rendered":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-857\" title=\"mobile marketing CT Bilbao\" src=\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg\" alt=\"mobile marketing CT Bilbao\" width=\"250\" height=\"232\" \/><\/a>El pasado jueves 10 de junio, se reunieron cerca de 60 personas en el Paseo de Uribitarte, (Bilbao) para charlar y debatir sobre el Marketing M\u00f3vil. Jose Mar\u00eda Mart\u00ednez Burgos (<a href=\"http:\/\/www.hafo.biz\/\">Hafo<\/a>), empez\u00f3 habl\u00e1ndonos del Marketing M\u00f3vil desde el punto de vista de Animatu, empresa encargada del desarrollo de juegos para m\u00f3vil y del marketing m\u00f3vil a trav\u00e9s de contenidos.<!--more--><\/p>\n<p style=\"text-align: justify;\">Despu\u00e9s de explicarnos las barreras y las ventajas (como la alta penetraci\u00f3n en el usuario final) surgieron algunas preguntas de casos reales, como por ejemplo la utilidad de este medio de marketing aplicado a una consultor\u00eda. Qued\u00f3 claro que el marketing mobile no es el canal id\u00f3neo para todo tipo de empresas y que en cualquier caso, la segmentaci\u00f3n es fundamental para que la campa\u00f1a tenga \u00e9xito.<\/p>\n<p style=\"text-align: justify;\">Aqu\u00ed ten\u00e9is su presentaci\u00f3n:<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/uvJiK3ap4TVVcL\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Mobile marketing hafo Conversion Thursday Bilbao\" href=\"\/\/www.slideshare.net\/conversionthursday\/mobile-marketing-hafo-ct-20100610\" target=\"_blank\" rel=\"noopener\">Mobile marketing hafo Conversion Thursday Bilbao<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/conversionthursday\" target=\"_blank\" rel=\"noopener\">conversionthursday<\/a><\/strong><\/div>\n<p style=\"text-align: justify;\">Pablo Pe\u00f1alba Zurita (Gerente Mobile Solutions de Vodafone) no dej\u00f3 a nadie indiferente. A trav\u00e9s de una presentaci\u00f3n muy gr\u00e1fica nos hizo entender que el marketing en el m\u00f3vil es una herramienta muy potente (por ejemplo, se podr\u00eda hacer la gesti\u00f3n completa de una venta desde comprar un vuelo hasta pr\u00e1cticamente entrar en el avi\u00f3n a trav\u00e9s del c\u00f3digo 2D). Y pese a ello, la sociedad a\u00fan no est\u00e1 preparada para asumir todas estas ventajas, entre otras cosas por que no todos los m\u00f3viles tienen las mismas posibilidades. Para terminar, nos mostr\u00f3 el caso pr\u00e1ctico de una promoci\u00f3n de Ikea en el que nos explic\u00f3 c\u00f3mo conseguir retorno mediante descuentos.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/q3Klnaws7Ycmc1\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Conversion thursday mobile marketing (vodafone) Bilbao\" href=\"\/\/www.slideshare.net\/conversionthursday\/conversion-thursday-mobile-marketing-vodafone-bilbao\" target=\"_blank\" rel=\"noopener\">Conversion thursday mobile marketing (vodafone) Bilbao<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/conversionthursday\" target=\"_blank\" rel=\"noopener\">conversionthursday<\/a><\/strong><\/div>\n<p style=\"text-align: justify;\">A modo conclusi\u00f3n, se\u00f1alar que los factores fundamentales para que una campa\u00f1a de marketing m\u00f3vil funcione son la <strong>segmentaci\u00f3n y el permiso<\/strong>, o la aprobaci\u00f3n por parte del receptor de ser incluido en una campa\u00f1a de este tipo.<\/p>\n<p style=\"text-align: justify;\">Agradecemos a Lan Ekintza y\u00a0 Enpresa Digitala su colaboraci\u00f3n tanto en la organizaci\u00f3n como en el catering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado jueves 10 de junio, se reunieron cerca de 60 personas en el Paseo de Uribitarte, (Bilbao) para charlar y debatir sobre el Marketing M\u00f3vil. Jose Mar\u00eda Mart\u00ednez Burgos (Hafo), empez\u00f3 habl\u00e1ndonos del Marketing M\u00f3vil desde el punto de vista de Animatu, empresa encargada del desarrollo de juegos para m\u00f3vil y del marketing m\u00f3vil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[129,96,20,112,130],"class_list":["post-1187","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-animatu","tag-conversion-thursday","tag-enpresa-digitala","tag-lan-ekintza","tag-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"og:description\" content=\"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-16T08:41:00+00:00\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Marketing m\u00f3vil en el Conversion Thursday de Bilbao\",\"datePublished\":\"2010-06-16T08:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\"},\"wordCount\":359,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg\",\"keywords\":[\"animatu\",\"conversion thursday\",\"enpresa digitala\",\"lan ekintza\",\"mobile marketing\"],\"articleSection\":[\"Eventos\",\"Overalia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\",\"name\":\"Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg\",\"datePublished\":\"2010-06-16T08:41:00+00:00\",\"description\":\"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage\",\"url\":\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg\",\"contentUrl\":\"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.overalia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing m\u00f3vil en el Conversion Thursday de Bilbao\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.overalia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"width\":416,\"height\":222,\"caption\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\",\"name\":\"Overalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"caption\":\"Overalia\"},\"sameAs\":[\"https:\/\/www.overalia.com\/blog\"],\"url\":\"https:\/\/www.overalia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","og_description":"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.","og_url":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/","og_site_name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","article_published_time":"2010-06-16T08:41:00+00:00","author":"Overalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Overalia","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#article","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/"},"author":{"name":"Overalia","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449"},"headline":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao","datePublished":"2010-06-16T08:41:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/"},"wordCount":359,"commentCount":4,"publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage"},"thumbnailUrl":"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg","keywords":["animatu","conversion thursday","enpresa digitala","lan ekintza","mobile marketing"],"articleSection":["Eventos","Overalia"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/","url":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/","name":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage"},"thumbnailUrl":"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg","datePublished":"2010-06-16T08:41:00+00:00","description":"El pasado 10 de junio se reunieron cerca de 60 personas en Bilbao para charlar y debatir sobre el Marketing M\u00f3vil. En este post encontrar\u00e1s las presentaciones utilizadas y las conclusiones de la jornada.","breadcrumb":{"@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#primaryimage","url":"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg","contentUrl":"http:\/\/saladeprensa.overalia.com\/wp-content\/uploads\/2010\/06\/082110oqd-250x232.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.overalia.com\/blog\/marketing-movil-en-el-conversion-thursday-de-bilbao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.overalia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing m\u00f3vil en el Conversion Thursday de Bilbao"}]},{"@type":"WebSite","@id":"https:\/\/www.overalia.com\/blog\/#website","url":"https:\/\/www.overalia.com\/blog\/","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"","publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overalia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.overalia.com\/blog\/#organization","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","url":"https:\/\/www.overalia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","width":416,"height":222,"caption":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449","name":"Overalia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","caption":"Overalia"},"sameAs":["https:\/\/www.overalia.com\/blog"],"url":"https:\/\/www.overalia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/comments?post=1187"}],"version-history":[{"count":0,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/1187\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/categories?post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/tags?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}