Google Analytics<\/a> y la nueva versi\u00f3n de Urchin 6, en su \u00faltima versi\u00f3n en beta, antes de la versi\u00f3n final que se va a comercializar a 2.995 \u20ac con todos los m\u00f3dulos de comercio electr\u00f3nico y seguimiento de campa\u00f1as.<\/p>\nTambi\u00e9n daremos una charla el mi\u00e9rcoles 12 de marzo de 18:00h a 18:45 h en la sala Amsterdam sobre las funcionalidades de Google Analytics, con el siguiente t\u00edtulo:<\/p>\n
\u201cEl 99% de las implantaciones de Google Analytics no est\u00e1n personalizadas\u00a0en base a las necesidades del cliente o al potencial de la herramienta.
\nQue una herramienta sea gratuita, no significa que se implante de forma autom\u00e1tica.
\nEn esta ponencia veremos el potencial de Google Analytics as\u00ed como sus \u00faltimas novedades (nuevo c\u00f3digo ga.js, site search, seguimiento de eventos…etc)\u201d<\/strong><\/em><\/p>\nNuestra idea es dar a conocer todas las posibilidades de Google Analytics m\u00e1s all\u00e1 de la mera inclusi\u00f3n del c\u00f3digo en las p\u00e1ginas, para el seguimiento de las estad\u00edsticas. Pondremos ejemplos de c\u00f3mo utilizar y adaptar la herramienta a nuestras necesidades y no al rev\u00e9s.<\/p>\n
Recomendamos esta charla a todas aquellas empresas y agencias que quieran conocer un poco m\u00e1s, sobre las posibilidades de Google Analytics y sobre la nueva versi\u00f3n de Urchin 6.<\/p>\n","protected":false},"excerpt":{"rendered":"
El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Participaremos como expositores en la feria y estaremos presentes en el stand n\u00ba 71, frente a la entrada de la cafeter\u00eda. Nuestra idea es la de informar y tratar de colaborar con […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[32,29,22],"class_list":["post-122","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-google-analytics","tag-ome","tag-urchin"],"yoast_head":"\n
Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"og:description\" content=\"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-25T06:44:16+00:00\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Overalia estar\u00e1 presente en el OME 2008\",\"datePublished\":\"2008-02-25T06:44:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"keywords\":[\"google analytics\",\"ome\",\"urchin\"],\"articleSection\":[\"Eventos\",\"Overalia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\",\"name\":\"Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"datePublished\":\"2008-02-25T06:44:16+00:00\",\"description\":\"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.overalia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overalia estar\u00e1 presente en el OME 2008\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.overalia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"width\":416,\"height\":222,\"caption\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\",\"name\":\"Overalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"caption\":\"Overalia\"},\"sameAs\":[\"https:\/\/www.overalia.com\/blog\"],\"url\":\"https:\/\/www.overalia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/","og_locale":"es_ES","og_type":"article","og_title":"Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","og_description":"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!","og_url":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/","og_site_name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","article_published_time":"2008-02-25T06:44:16+00:00","author":"Overalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Overalia","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#article","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/"},"author":{"name":"Overalia","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449"},"headline":"Overalia estar\u00e1 presente en el OME 2008","datePublished":"2008-02-25T06:44:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/"},"wordCount":287,"commentCount":0,"publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"keywords":["google analytics","ome","urchin"],"articleSection":["Eventos","Overalia"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/","url":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/","name":"Overalia estar\u00e1 presente en el OME 2008 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/#website"},"datePublished":"2008-02-25T06:44:16+00:00","description":"El 12 y 13 de marzo nos vamos a la Feria y Congreso para Marketing y Publicidad en Internet, Online Marketing Espa\u00f1a 2008. Trataremos de informar y colaborar con las empresas que est\u00e9n interesadas en saber m\u00e1s sobre Google Analytics y la nueva versi\u00f3n de Urchin 6. \u00a1Obt\u00e9n m\u00e1s informaci\u00f3n sobre la feria aqu\u00ed!","breadcrumb":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.overalia.com\/blog\/overalia-estara-presente-en-el-ome-2008-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.overalia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Overalia estar\u00e1 presente en el OME 2008"}]},{"@type":"WebSite","@id":"https:\/\/www.overalia.com\/blog\/#website","url":"https:\/\/www.overalia.com\/blog\/","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"","publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overalia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.overalia.com\/blog\/#organization","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","url":"https:\/\/www.overalia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","width":416,"height":222,"caption":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449","name":"Overalia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","caption":"Overalia"},"sameAs":["https:\/\/www.overalia.com\/blog"],"url":"https:\/\/www.overalia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":0,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}