{"id":130,"date":"2009-01-29T16:19:15","date_gmt":"2009-01-29T14:19:15","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=130"},"modified":"2009-01-29T16:19:15","modified_gmt":"2009-01-29T14:19:15","slug":"el-equipo-de-overalia-con-tim-ash","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/el-equipo-de-overalia-con-tim-ash\/","title":{"rendered":"El equipo de Overalia, con Tim Ash"},"content":{"rendered":"<p>Una delegaci\u00f3n del equipo de <strong>Overalia<\/strong> ha tenido la oportunidad de asistir a una charla con <a href=\"http:\/\/landingpageoptimizationbook.com\/author.html\"><strong>Tim Ash<\/strong><\/a>, uno de los m\u00e1s alabados gur\u00fas de la optimizaci\u00f3n de contenidos. Eider Fern\u00e1ndez, David Urkiri y Gorka Nelson tuvieron oportunidad de aprender directamente del autor de \u201cLanding Page Optimization\u201d.<\/p>\n<p><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/05\/foto-con-tim-ash-1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-131\" title=\"Los asistentes, con Tom Ash (tumbado en primer plano)\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/05\/foto-con-tim-ash-300x200.jpg\" alt=\"Los asistentes, con Tom Ash (tumbado en primer plano)\" width=\"300\" height=\"200\" \/><\/a>El encuentro fue en Londres, en una charla en las oficinas de Google de la capital brit\u00e1nica, dirigida a partners europeos de Google. El tema principal de la charla de Ash fue precisamente c\u00f3mo elaborar un proyecto de testing aprovechando las caracter\u00edsticas de la herramienta Google Website Optimizer.<\/p>\n<p><!--more--><\/p>\n<p>Para ello, Ash repas\u00f3 puntos como la planificaci\u00f3n del testing (qu\u00e9 medir, c\u00f3mo explicar a un cliente los beneficios del testing, etc), las caracter\u00edsticas t\u00e9cnicas a tener en cuenta, c\u00f3mo centrar los dise\u00f1os y c\u00f3mo enfocar las llamadas a la acci\u00f3n en las landings. Fue especialmente ilustrativo conocer de primera mano casos de \u00e9xito realizados por el equipo de Tim Ash en su empresa <a href=\"http:\/\/sitetuners.com\/\">SiteTuners<\/a>, buenas y malas pr\u00e1cticas, etc.<\/p>\n<p>Gorka Nelson, especialista de Google Website Optimizer en Overalia, explica:<\/p>\n<blockquote><p>Ha sido un enriquecedor encuentro de expertos a nivel europeo y mundial de la anal\u00edtica y optimizaci\u00f3n contenidos, donde abiertamente hemos podido debatir sobre la experiencia de los usuarios en una web. Hemos podido intercambiar opiniones, herramientas, procedimientos, de c\u00f3mo vender, analizar, mejorar y nuestras webs y landing pages.<\/p><\/blockquote>\n<p>Al final de la charla, se realiz\u00f3 un extenso debate entre el ponente y los asistentes sobre casos pr\u00e1cticos que hab\u00edamos trabajado hasta el momento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una delegaci\u00f3n del equipo de Overalia ha tenido la oportunidad de asistir a una charla con Tim Ash, uno de los m\u00e1s alabados gur\u00fas de la optimizaci\u00f3n de contenidos. Eider Fern\u00e1ndez, David Urkiri y Gorka Nelson tuvieron oportunidad de aprender directamente del autor de \u201cLanding Page Optimization\u201d. El encuentro fue en Londres, en una charla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[19,21,49,59,24,64],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-david-urkiri","tag-google","tag-google-website-optimizer","tag-landing-page","tag-optimizacion","tag-tim-ash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El equipo de Overalia con Tim Ash - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Una delegaci\u00f3n del equipo de Overalia ha tenido la oportunidad de asistir a una charla con Tim Ash, uno de los m\u00e1s alabados gur\u00fas de la optimizaci\u00f3n de contenidos. \u00a1Descubre m\u00e1s sobre el evento aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/el-equipo-de-overalia-con-tim-ash\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El equipo de Overalia con Tim Ash - 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