{"id":1364,"date":"2010-08-27T11:43:56","date_gmt":"2010-08-27T09:43:56","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=1364"},"modified":"2010-08-27T11:43:56","modified_gmt":"2010-08-27T09:43:56","slug":"damage-control-un-enfoque-crudo-sobre-reputacion","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/","title":{"rendered":"Damage control: un enfoque crudo sobre Reputaci\u00f3n"},"content":{"rendered":"<p>De los diferentes libros sobre gesti\u00f3n de la reputaci\u00f3n disponibles, hay uno que te recomiendo especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \u00ab<a href=\"http:\/\/damagecontrolbook.com\/\"><strong>Damage control<\/strong><\/a>\u00ab, escrito por <a href=\"http:\/\/www.dezenhall.com\/\"><strong>Eric Dezenhall<\/strong><\/a> y John Weber y editado por Portfolio.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-1366\" title=\"&quot;damage control&quot; gesti\u00f3n de la reputaci\u00f3n \" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1-1.png\" alt=\"&quot;damage control&quot; gesti\u00f3n de la reputaci\u00f3n \" width=\"189\" height=\"285\" \/>No es un libro de reputaci\u00f3n \u00abonline\u00bb sino de <strong>gesti\u00f3n de la reputaci\u00f3n a secas <\/strong>(a muy secas adem\u00e1s), y enfocado sobre todo en las situaciones de <strong>crisis de reputaci\u00f3n<\/strong>. El t\u00edtulo lo dice todo: el da\u00f1o ya est\u00e1 hecho, hay que controlarlo. Si otros libros te sit\u00faan en un escenario que podr\u00eda ser el de un m\u00e9dico de cabecera que quiere prevenir que un resfriado acabe en pulmon\u00eda, y ya de paso, te quiere poner en forma, Dezenhall se parece m\u00e1s a un cirujano militar que en medio de la refriega y con las balas silbando alrededor ha de decidir por d\u00f3nde y con qu\u00e9 amputa una pierna. M\u00e1s o menos&#8230;<!--more--><\/p>\n<p>El libro est\u00e1 lleno de ejemplos y de casos reales. Se percibe la tensi\u00f3n en las reuniones que describe, ese clima tenso. Y el autor no se anda con chiquitas. Estas son, a mi entender, las ideas subyacentes en el libro. Y s\u00f3lo lo interpreto, no necesariamente las defiendo, por que depender\u00e1n de cada caso:<\/p>\n<ul>\n<li><strong>Esto va de personas<\/strong> que se juegan el pan (por no decir otra cosa), no de empresas abstractas. Por lo tanto, los <strong>sentimientos<\/strong> determinan muchas veces las estrategias. Lo mismo aplica al p\u00fablico\/clientes: lo que sienten tiene m\u00e1s fuerza (y condiciona) que lo que piensan.<\/li>\n<\/ul>\n<blockquote><p>A company in crisis is often no longer a company at all: It\u2019s a collection of individuals, each of whom is looking for personal cover. Truth to be told, the company\u2019s welfare was low on the priority list of the individuals in this room.<\/p>\n<p>The Scylla and Charibdis of crisis management are blame and resentment, and all crises need to be evaluated against these deadly twins.<\/p>\n<p>Many science \u2013and technology- based industries wrongly assume that the public will evalutae a scare with an anlytical eye. But reason and crisis management rarely meet. Damage control is a slugfest of emotions.<\/p>\n<p>The world doesn\u2019t run on stretagies; ity runs on emotions-egos, biases, passions, dreams, jealousies, resentment, gut reactions. Most corporations under siege devote far too much attention to strategy and not enough on the key personalities.<\/p>\n<p>In crisis situations, people do what they know, not necessarilty what\u2019s right. What people know is tied very closely to who they are. Crises are traumatic, so while organization\u2019s strategic objective may be problem solving, the individual\u2019s imperative is comfort.<\/p><\/blockquote>\n<ul>\n<li>Es vital que las personas encargadas de la gesti\u00f3n de la reputaci\u00f3n en una empresa tengan <strong>capacidad real de tomar decisiones<\/strong>, que a menudo, ser\u00e1n arriesgadas, impopulares y con pocas (o ninguna) garant\u00edas de \u00e9xito.<\/li>\n<\/ul>\n<blockquote><p>In time of crisis, the chief executive officer must be the chief crisis officer, or, if not de CEO, the buisiness unit chief who has the authority to make fundamental decisions.<\/p><\/blockquote>\n<blockquote><p>The biggest threat is the instinctive corporate desire to do nothing when facing danger.<\/p><\/blockquote>\n<blockquote><p>The main criterion for a strong leader in crisis situations is a capacity for making decisions. The cornerstone of good decision-making judgment is an appreciation of realistic options. Too many crisis teams are paralyzed by dream scenarios proposed to them by consultants. (\u2026) Another feature of good leadershgip is the willingness to make decisions based upon incomplete information. In crises, organizations never feeel they have sufficient information. But marketplace doesn\u2019t forgive inaction for any reason. Good leaders will take calculated risks with the understanding that there are no guarantees their decisions will be right.<\/p><\/blockquote>\n<ul>\n<li>El autor defiende que en ocasiones mantener una actitud defensiva o apaciguante ante una cr\u00edtica no es m\u00e1s que un s\u00edntoma de debilidad que incentiva a que las cr\u00edticas sean m\u00e1s feroces (y en el caso de los Estados Unidos, puede adem\u00e1s incentivar las demandas legales). <strong>Hay que responder r\u00e1pido, claro y contundente<\/strong>. No vas a convencer con buenas palabras a quien est\u00e1 decidido a hacerte da\u00f1o.<\/li>\n<\/ul>\n<blockquote><p>Apologies are often positioned as a panacea in crisis management; however, once they actually happen, people are rarely impressed. \u201cToo little, too late\u201d is often the reaction.<\/p><\/blockquote>\n<blockquote><p>A crisis well managed is a tale of redemption. Redemption should be anchored in truth, and the best vehicle for the truth is a heart defense \u2013 the original definition of apologia (not being sorry).<\/p><\/blockquote>\n<blockquote><p>Never overestimate the public\u00b4s true interest in your issue or the intellectual energy they will commit to sifting though competing facts before making a judgment (\u2026) they know what they know \u2013which is quite a lot about their job, their profession, their family, their hobbies, etc. But don\u2019t expect them to know much about your company, your products and your issues. For communicators this means if you can\u2019t convince people in 30 seconds, you\u2019re not going to.<\/p><\/blockquote>\n<blockquote><p>Getting out first and characterizing the situation accurately (while avoiding liability risks) positions you as a credible, reliable player in whatever happens. If you don\u2019t, expect the crisis critics in the press, the blogosphere, wall street and everywhere else to have a field day.<\/p><\/blockquote>\n<ul>\n<li><strong>No siempre se puede solucionar el problema<\/strong>, y centrarse \u00fanicamente en esa posibilidad es una actitud na\u00eff. Pero hay que acotarlo y minimizarlo tanto como se pueda:<\/li>\n<\/ul>\n<blockquote><p>Crisis management is about picking the best of your bad options. Sometimes\u201dlooking good\u201d \u2013getting a better image- is not a possibility. If public relations is about making things look good, crisisi managment us about making them less bad.<\/p><\/blockquote>\n<blockquote><p>Identify what\u2019s doable, not what\u2019s ideal<\/p><\/blockquote>\n<ul>\n<li>Y una \u00faltima cita a modo de resumen, <strong>\u00bfQu\u00e9 tienen en com\u00fan las empresas que superan una Crisis de Reputaci\u00f3n?<\/strong><\/li>\n<\/ul>\n<blockquote><p>Companies that survives crisis have in common:<\/p>\n<ul>\n<li>They have strong leaders who have broad authority to make decisions.<\/li>\n<li>They question conventional PR wisdom and do not worship the altar of feel-good gurus who espouse \u201creputation management\u201d the canard that corporate redemption follows popularity.<\/li>\n<li>They are flexible, changing course when the operating climate shifts (which it usually does).<\/li>\n<li>They commit significant resources to the resolution of a crisis with absolutely no guarantee that theses resources will provide results.<\/li>\n<li>They have a high threshold for pain, recognizing that things may get worse before they get better.<\/li>\n<li>They think in terms of baby steps, not grandiouse gestures, which explains Rome\u2019s success, after all.<\/li>\n<li>They know themselves, and are honest about what kinds of actions their culture can \u2013and cannot- sustain.<\/li>\n<li>They believe that corporate defense is an exercise in moral authority, and that their critics are not necessarily virtous simply because they purport to be standing up for the \u201clittle guy\u201d<\/li>\n<li>They are lucky, often catching unexpected breaks delivered by God, Nature, Fortune os some other independent factor.<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>De los diferentes libros sobre gesti\u00f3n de la reputaci\u00f3n disponibles, hay uno que te recomiendo especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \u00abDamage control\u00ab, escrito por Eric Dezenhall y John Weber y editado por Portfolio. No es un libro de reputaci\u00f3n \u00abonline\u00bb sino de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[91,145,146,147,67],"class_list":["post-1364","post","type-post","status-publish","format-standard","hentry","category-overalia","tag-crisis","tag-damage-control","tag-eric-dezenhall","tag-john-weber","tag-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de &quot;Damage control&quot;, escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"og:description\" content=\"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de &quot;Damage control&quot;, escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-27T09:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"327\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Damage control: un enfoque crudo sobre Reputaci\u00f3n\",\"datePublished\":\"2010-08-27T09:43:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\"},\"wordCount\":1181,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1-1.png\",\"keywords\":[\"crisis\",\"damage control\",\"eric dezenhall\",\"john weber\",\"reputaci\u00f3n online\"],\"articleSection\":[\"Overalia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\",\"name\":\"Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1-1.png\",\"datePublished\":\"2010-08-27T09:43:56+00:00\",\"description\":\"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \\\"Damage control\\\", escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png\",\"width\":327,\"height\":498,\"caption\":\"\\\"damage control\\\" gesti\u00f3n de la reputaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.overalia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Damage control: un enfoque crudo sobre Reputaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.overalia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"width\":416,\"height\":222,\"caption\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\",\"name\":\"Overalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"caption\":\"Overalia\"},\"sameAs\":[\"https:\/\/www.overalia.com\/blog\"],\"url\":\"https:\/\/www.overalia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \"Damage control\", escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/","og_locale":"es_ES","og_type":"article","og_title":"Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","og_description":"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \"Damage control\", escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.","og_url":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/","og_site_name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","article_published_time":"2010-08-27T09:43:56+00:00","og_image":[{"width":327,"height":498,"url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png","type":"image\/png"}],"author":"Overalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Overalia","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#article","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/"},"author":{"name":"Overalia","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449"},"headline":"Damage control: un enfoque crudo sobre Reputaci\u00f3n","datePublished":"2010-08-27T09:43:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/"},"wordCount":1181,"commentCount":0,"publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1-1.png","keywords":["crisis","damage control","eric dezenhall","john weber","reputaci\u00f3n online"],"articleSection":["Overalia"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/","url":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/","name":"Damage control: un enfoque crudo sobre Reputaci\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1-1.png","datePublished":"2010-08-27T09:43:56+00:00","description":"Hay un libro que te recomendamos especialmente porque tiene un enfoque bastante diferente a los t\u00edtulos que hablan de reputaci\u00f3n online. Se trata de \"Damage control\", escrito por Eric Dezenhall y John Weber y editado por Portfolio. Te contamos m\u00e1s sobre el libro aqu\u00ed.","breadcrumb":{"@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#primaryimage","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/08\/damage-control-1.png","width":327,"height":498,"caption":"\"damage control\" gesti\u00f3n de la reputaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/www.overalia.com\/blog\/damage-control-un-enfoque-crudo-sobre-reputacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.overalia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Damage control: un enfoque crudo sobre Reputaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.overalia.com\/blog\/#website","url":"https:\/\/www.overalia.com\/blog\/","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"","publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overalia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.overalia.com\/blog\/#organization","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","url":"https:\/\/www.overalia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","width":416,"height":222,"caption":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449","name":"Overalia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","caption":"Overalia"},"sameAs":["https:\/\/www.overalia.com\/blog"],"url":"https:\/\/www.overalia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}