{"id":1726,"date":"2010-11-26T15:34:13","date_gmt":"2010-11-26T13:34:13","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=1726"},"modified":"2010-11-26T15:34:13","modified_gmt":"2010-11-26T13:34:13","slug":"cuatro-notas-sobre-reputacion-online-y-un-video-del-evento-webbar","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/cuatro-notas-sobre-reputacion-online-y-un-video-del-evento-webbar\/","title":{"rendered":"Reputaci\u00f3n Online: 4 notas y un v\u00eddeo del evento Webbar"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-1727\" title=\"logo webbar\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2010\/11\/logo-webbar-1-1.png\" alt=\"\" width=\"200\" height=\"104\" \/>Hace apenas unos d\u00edas tuve el gustazo de participar en un evento de networking 2.0 que no conoc\u00eda y que me encant\u00f3. Se trata de <strong><a href=\"http:\/\/webbar.es\">Webbar<\/a><\/strong> (Web Marketing Group Barcelona). Organizaci\u00f3n trabajada, contenidos y gente interesante que conocer y saludar. Fui uno de los tres ponentes de la novena edici\u00f3n, y expliqu\u00e9 en apenas quince minutos dos casos concretos de <strong>Gesti\u00f3n de la Reputaci\u00f3n Online<\/strong> con las t\u00e9cnicas que usamos para <a href=\"http:\/\/www.overalia.com\/overalia\/nuestros_clientes.php\">nuestros clientes<\/a> <a title=\"Conservas\" href=\"http:\/\/www.serrats.com\">Conservas<\/a> <a href=\"http:\/\/lacocinadeserrats.com\">Serrats<\/a> y <a href=\"http:\/\/www.cajalaboral.es\">Caja Laboral<\/a>.<\/p>\n<p>En la p\u00e1gina del evento ten\u00e9is una <a href=\"http:\/\/webbar.es\/2010\/11\/12\/cronica-fotos-video-webbar9-barcelona\/\">complet\u00edsima cr\u00f3nica<\/a> con las tres presentaciones de los ponentes. El joven y prometedor <a href=\"http:\/\/www.irodes.com\/\">Ignacio Rodes<\/a> estuvo genial hablando de marketing online, su charla me vino muy bien para introducir luego el tema de la reputaci\u00f3n Online. Y si ya tienes nociones de SEO, la de David Schoenfeld tambi\u00e9n te gustar\u00e1. Yo jurar\u00eda que algunos de los buenos SEOs que tenemos en <a href=\"http:\/\/www.overalia.com\">Overalia<\/a> no coincidir\u00edan con algunas de las cosas que dijo David, pero ya se sabe que en esto del SEO no existe ni una receta m\u00e1gica ni una f\u00f3rmula universal.<!--more--><\/p>\n<p>Por mi parte, insistir s\u00f3lo en algunos puntos relacionados con la Gesti\u00f3n de la Reputaci\u00f3n que quise explicar en esos 15 minutos:<\/p>\n<ul>\n<li>En muchos casos <strong>no se trata de \u00ablimpiar\u00bb una mala reputaci\u00f3n<\/strong>, sino de reparar un da\u00f1o recibido o de construir una reputaci\u00f3n que a\u00fan no se tiene.<\/li>\n<li><strong>M\u00e1s Vale Prevenir<\/strong>: son muchas las empresas que no se preocupan de su imagen en Internet hasta que reciben cr\u00edticas y son conscientes de que esas cr\u00edticas acaban afectando a su cuenta de resultados.<\/li>\n<li>La <strong>reputaci\u00f3n personal <\/strong>de quienes trabajan en una empresa afecta a la reputaci\u00f3n de la misma, y viceversa. Vale la pena rodearse de talento y permitir que ese talento tenga visibilidad en Internet.<\/li>\n<li>Las <strong>herramientas<\/strong> a utilizar son muchas, son variadas y hay que perderles el miedo: contenidos en varios formatos, redes sociales, acciones con blogueros, posicionamiento SEO, relaciones p\u00fablicas online&#8230;<\/li>\n<\/ul>\n<p>M\u00e1s sobre las ideas que hubo en Webbar y sobre el evento en este v\u00eddeo:<br \/>\n<object width=\"640\" height=\"385\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/duvzwyilGaA?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"640\" height=\"385\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/duvzwyilGaA?fs=1&amp;hl=es_ES\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>Nos vemos en la pr\u00f3xima edici\u00f3n \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace apenas unos d\u00edas tuve el gustazo de participar en un evento de networking 2.0 que no conoc\u00eda y que me encant\u00f3. Se trata de Webbar (Web Marketing Group Barcelona). Organizaci\u00f3n trabajada, contenidos y gente interesante que conocer y saludar. Fui uno de los tres ponentes de la novena edici\u00f3n, y expliqu\u00e9 en apenas quince [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[81,67],"class_list":["post-1726","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-conservas-serrats","tag-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reputaci\u00f3n Online: 4 notas y un v\u00eddeo del evento Webbar<\/title>\n<meta name=\"description\" content=\"Estuvimos en el evento de networking 2.0 Webbar (Web Marketing Group Barcelona) como uno de los tres ponentes de la novena edici\u00f3n. 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