{"id":2148,"date":"2011-02-15T10:42:14","date_gmt":"2011-02-15T08:42:14","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=2148"},"modified":"2011-02-15T10:42:14","modified_gmt":"2011-02-15T08:42:14","slug":"video-del-conversion-thursday-de-barcelona-sobre-buscadores-redes-sociales-y-banners","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/video-del-conversion-thursday-de-barcelona-sobre-buscadores-redes-sociales-y-banners\/","title":{"rendered":"V\u00eddeo del Conversion Thursday de Barcelona sobre buscadores, redes sociales y banners"},"content":{"rendered":"<p>En la \u00faltima edici\u00f3n del <a href=\"http:\/\/www.conversion-thursday.com\"><strong>Conversion Thursday<\/strong><\/a> de Barcelona (10 de febrero) participaron <a href=\"http:\/\/twitter.com\/#!\/rafaromeromuela\">Rafael Romero<\/a> (Consultor Senior en Marketing Online en E-interactive), <a href=\"http:\/\/twitter.com\/#!\/mariano69\">Mariano Fern\u00e1ndez<\/a> (Director de Marketing Online de La Vanguardia) y <a href=\"http:\/\/victorpuig.es\">V\u00edctor Puig <\/a>(director de Reputaci\u00f3n y Contenidos en <a href=\"http:\/\/www.overalia.com\">Overalia<\/a>) para hablar sobre d\u00f3nde vale la pena invertir nuestro presupuesto de m\u00e1rketing online: <strong>\u00bfBuscadores, Redes sociales o banners?<\/strong><\/p>\n<p>Aqu\u00ed ten\u00e9is el v\u00eddeo de la mesa redonda:<br \/>\n[vimeo]http:\/\/vimeo.com\/19803782[\/vimeo]<\/p>\n<p>Estas son las ideas que quisimos transmitir desde Overalia:<\/p>\n<ul>\n<li><strong>La publicidad en redes sociales no deber\u00eda ser publicidad<\/strong>. La estrategia ideal pasa por buscar la cercan\u00eda con el usuario, comport\u00e1ndose la marca o producto como un usuario m\u00e1s, y alej\u00e1ndose de la idea de venta pura y dura. Se trata de dar valor y servicio al usuario a trav\u00e9s de las redes sociales, no de usarlas como escaparate.<\/li>\n<li><strong>Invertir en buscadores <\/strong>es seguramente y a grandes rasgos la pol\u00edtica m\u00e1s rentable y que puede ofrecer un retorno de la inversi\u00f3n m\u00e1s r\u00e1pida y m\u00e1s medible. Que sea m\u00e1s f\u00e1cilmente medible hace que sea m\u00e1s f\u00e1cilmente corregible y ajustable.<\/li>\n<li>Trabajar en <strong>redes sociales<\/strong> e trabajar pensando en el <strong>medio y largo plazo<\/strong>: si necesitas ir a corto, mucho mejor invertir en buscadores o en banners, seg\u00fan lo que quieras comunicar y lo que quieras conseguir.<\/li>\n<li>Darse de alta en las redes sociales es gratis, s\u00ed. Pero trabajar bien en ellas no lo es: requiere conocimiento, horas de trabajo, una estrategia bien pensada&#8230; <strong>Y todo eso NO es gratis<\/strong> ni deber\u00eda serlo.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En la \u00faltima edici\u00f3n del Conversion Thursday de Barcelona (10 de febrero) participaron Rafael Romero (Consultor Senior en Marketing Online en E-interactive), Mariano Fern\u00e1ndez (Director de Marketing Online de La Vanguardia) y V\u00edctor Puig (director de Reputaci\u00f3n y Contenidos en Overalia) para hablar sobre d\u00f3nde vale la pena invertir nuestro presupuesto de m\u00e1rketing online: \u00bfBuscadores, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[96,9,18,56],"class_list":["post-2148","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-conversion-thursday","tag-eventos","tag-marketing-en-buscadores","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion Thursday sobre buscadores, redes sociales y banners<\/title>\n<meta name=\"description\" content=\"En la \u00faltima edici\u00f3n del Conversion Thursday de Barcelona participaron Rafael Romero, Mariano Fern\u00e1ndez\u00a0 y V\u00edctor Puig para hablar sobre d\u00f3nde vale la pena invertir nuestro presupuesto de marketing online: \u00bfBuscadores, Redes sociales o banners? 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