{"id":2158,"date":"2011-03-01T10:34:57","date_gmt":"2011-03-01T08:34:57","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=2158"},"modified":"2011-03-01T10:34:57","modified_gmt":"2011-03-01T08:34:57","slug":"como-vender-mas-aplicando-neuromarketing-en-nuestra-web","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/como-vender-mas-aplicando-neuromarketing-en-nuestra-web\/","title":{"rendered":"\u00bfC\u00f3mo vender m\u00e1s aplicando neuromarketing en nuestra web?"},"content":{"rendered":"<p>A la pregunta del t\u00edtulo intentamos aportar algunas respuestas en una charla en Arrasate\/Mondrag\u00f3n la semana pasada. All\u00ed estuvimos con\u00a0 un auditorio convocado por <a href=\"http:\/\/www.euskadinnova.net\/es\/enpresa-digitala\/agenda\/vender-internet-aplicando-neuromarketing-no-dices-como-dices\/4024.aspx\">Euskadi Innova<\/a> para compartir algunas ideas acerca de c\u00f3mo aplicar t\u00e9cnicas inspiradas en el neuromarketing en Internet, concretamente en modelos de e-commerce. Se trata de una ampliaci\u00f3n y actualizaci\u00f3n de la charla sobre le mismo tema que hicimos en Congreso Internet. La buena acogida de aquella primera versi\u00f3n parece que se repite en esta segunda: gracias a los asistentes por su atenci\u00f3n, a <a href=\"http:\/\/twitter.com\/#!\/ilakarra\">I\u00f1aki Lakarra<\/a> por estar en todos los detalles y a Garaia Enpresa Digitala por organizar este encuentro.<\/p>\n<p>Esta es pues la nueva versi\u00f3n de la presentaci\u00f3n:<!--more--><\/p>\n<div id=\"__ss_7069676\" style=\"width: 425px;\">\n<div id=\"__ss_7098990\" style=\"width: 425px;\">\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/hBHz0HxVBzvosy\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Vender m\u00e1s en Internet aplicando Neuromarketing\" href=\"\/\/www.slideshare.net\/overalia\/vender-ms-en-internet-aplicando-neuromarketing\" target=\"_blank\" rel=\"noopener\">Vender m\u00e1s en Internet aplicando Neuromarketing<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/strong><\/div>\n<\/div>\n<\/div>\n<p>Pudimos explicar qu\u00e9 es el neuromarketing, y ver algunas notas acerca de casos de \u00e9xito en empresas de e-commerce que est\u00e1n operando en nuestro mercado.<\/p>\n<p>La intenci\u00f3n no es caer en un sesudo an\u00e1lisis ni en una desgranada explicaci\u00f3n cient\u00edfica acerca de c\u00f3mo funciona el cerebro (un apasionante campo en el que a\u00fan hay much\u00edsimo por descubrir). Nos centramos sobre todo en t\u00e9cnicas inspiradas en esta disciplina que pueden aplicarse a p\u00e1ginas web:<\/p>\n<ol>\n<li><strong>Validaci\u00f3n social<\/strong> o el deseo de pertenencia a un grupo<\/li>\n<li>Recurrir a la <strong>L\u00f3gica<\/strong> para reforzar decisiones de compra<\/li>\n<li>Explicar <strong>Historias<\/strong> o recurrir a ellas en los testimonios de <a href=\"http:\/\/www.overalia.com\/overalia\/nuestros_clientes.php\">nuestros clientes<\/a><\/li>\n<li>Focalizar en <strong>Personas<\/strong> como protagonistas<\/li>\n<li>Jugar con la <strong>Escasez<\/strong> (de stocks, de tiempo) y la recompensa inmediata como argumento<\/li>\n<li>C\u00f3mo explicar los <strong>precios<\/strong> teniendo en cuenta el <strong>miedo a la p\u00e9rdida<\/strong><\/li>\n<li>Usar el <strong>orden<\/strong> de los productos y complementos<\/li>\n<li>Limitar la oferta a un <strong>n\u00famero de opciones<\/strong> manejable<\/li>\n<li>La vital importancia del <strong>T\u00da <\/strong><\/li>\n<li>y t\u00e9cnicas relacionadas con la <strong>recompensa <\/strong>y la <strong>reciprocidad<\/strong><\/li>\n<\/ol>\n<p>Para aquellos que prefieran ampliar conceptos, a\u00f1adimos al final algunas <strong>sugerencias sobre libros <\/strong>de divulgaci\u00f3n, muy enfocados a resultados obtenidos en ventas y en Internet. Tambi\u00e9n hay algunos libros que, sin tener nada que ver con el neuromarketing, son interesantes para saber m\u00e1s acerca de c\u00f3mo pensamos.<\/p>\n<p>Buscar un equilibrio entre un copy eficaz, un dise\u00f1o efectivo y algunas de estas t\u00e9cnicas pueden ser una buena ayuda para incrementar ventas en un e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la pregunta del t\u00edtulo intentamos aportar algunas respuestas en una charla en Arrasate\/Mondrag\u00f3n la semana pasada. All\u00ed estuvimos con\u00a0 un auditorio convocado por Euskadi Innova para compartir algunas ideas acerca de c\u00f3mo aplicar t\u00e9cnicas inspiradas en el neuromarketing en Internet, concretamente en modelos de e-commerce. Se trata de una ampliaci\u00f3n y actualizaci\u00f3n de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[83,127,98],"class_list":["post-2158","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-comercio-electronico","tag-neuromarketing","tag-victor-puig"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo vender m\u00e1s aplicando neuromarketing en nuestra web?<\/title>\n<meta name=\"description\" content=\"Descubre algunas respuestas a la pregunta en la charla en Arrasate\/Mondrag\u00f3n que dimos. 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