{"id":2801,"date":"2011-06-10T10:31:22","date_gmt":"2011-06-10T08:31:22","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=2801"},"modified":"2011-06-10T10:31:22","modified_gmt":"2011-06-10T08:31:22","slug":"facebook-workshop-online-i","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/facebook-workshop-online-i\/","title":{"rendered":"Facebook workshop online (I)"},"content":{"rendered":"<p><a href=\"http:\/\/www.overalia.com\/blog\/06\/2011\/facebook-workshop-online-i\/facebook\/\" rel=\"attachment wp-att-2802\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-2802\" title=\"facebook\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/06\/facebook-550x206.jpg\" alt=\"\" width=\"330\" height=\"124\" \/><\/a>Ayer por la ma\u00f1ana varios compa\u00f1eros de Overalia tuvimos el placer de acudir al primer <strong>Workshop online organizado por Facebook<\/strong> dirigido a agencias espa\u00f1olas interesadas en conocer m\u00e1s sobre uno de los monstruos de Internet y, sobre todo, las diferentes opciones de anunciarse en Facebook. En Overalia hemos realizado ya varias campa\u00f1as en Facebook para <a href=\"http:\/\/www.overalia.com\/overalia\/nuestros_clientes.php\">nuestros clientes<\/a> pero hemos querido asistir al workshop para saber c\u00f3mo sacarle a\u00fan mayor rendimiento a esta plataforma.<\/p>\n<p>El workshop dur\u00f3 una hora, lo justo y necesario para presentarnos todo su potencial y las caracter\u00edsticas de cada una de las opciones que tiene Facebook para anunciarse. Como en Overalia somos muy amables \ud83d\ude42 queremos compartir con vosotros lo que nos contaron desde Facebook.<\/p>\n<p><!--more--><\/p>\n<p>Lo vamos a hacer en dos partes: en la primera os daremos unos datos generales y os aconsejaremos sobre c\u00f3mo deber\u00eda enfocarse una estrategia social en Facebook. En la segunda parte os explicaremos los tipos de anuncios que existen en esta plataforma y c\u00f3mo sacarles el mayor rendimiento. \u00a1Muy interesante!<\/p>\n<h2>Datos generales sobre Facebook en Espa\u00f1a:<\/h2>\n<ul>\n<li>El usuario permanece m\u00e1s tiempo de media en Facebook que en el resto de sus competidores (Google, Tuenti, <a href=\"http:\/\/www.twitter.com\/overalia\">Twitter<\/a>, Zynga, etc.) S\u00ed, Facebook considera a Google su competencia.<\/li>\n<li>13 millones de usuarios activos en Espa\u00f1a<\/li>\n<li>El 51% de los usuarios son mujeres<\/li>\n<li>El 60% tiene entre 25-44 a\u00f1os<\/li>\n<li>El usuario accede a Facebook de media 17 veces al mes<\/li>\n<li>Un usuario tiene de media 130 amigos<\/li>\n<li>Y est\u00e1 conectado con 80 p\u00e1ginas<\/li>\n<\/ul>\n<h2>\u00bfOs imagin\u00e1is todo el potencial que tiene Facebook para una PYME?<\/h2>\n<p>Para sacarle el mayor rendimiento es necesario tener un plan de marketing que recoja las siguientes fases:<\/p>\n<p><strong>1.\u00a0\u00a0 Creaci\u00f3n<\/strong><\/p>\n<ul>\n<li>Lo primero que debemos hacer es crear una p\u00e1gina de nuestra empresa en Facebook y registrar la identidad. De esta manera lograremos tener una URL amigable y f\u00e1cil de recordar (se llama vanity url), como por ejemplo: <a href=\"http:\/\/www.facebook.com\/overalia\">www.facebook.com\/overalia<\/a>.<\/li>\n<li>Tambi\u00e9n deberemos crear contenidos e interactuar con los primeros fans.<\/li>\n<li>Crear anuncios en Facebook en esta fase puede ser recomendable para lograr captar fans r\u00e1pidamente.<\/li>\n<\/ul>\n<p><strong>2.\u00a0\u00a0 Fidelizaci\u00f3n<\/strong><\/p>\n<ul>\n<li>En esta fase debemos tratar de mantener a los fans. \u00bfC\u00f3mo? A base de generar contenido relevante para ellos y establecer v\u00ednculos y\/o experiencias sociales f\u00e1ciles de compartir con ellos.<\/li>\n<li>Es importante que establezcamos un calendario para planificar la publicaci\u00f3n de los contenidos.<\/li>\n<\/ul>\n<p><strong>3. \u00a0 Amplificaci\u00f3n<\/strong><\/p>\n<ul>\n<li>En esta fase se centr\u00f3 todo el contenido del workshop. Est\u00e1 demostrado que un usuario es m\u00e1s propenso a hacerse fan, comprar, etc si se lo recomienda un amigo.<\/li>\n<li>Esta es la raz\u00f3n por la que se han creado los historias\/anuncios patrocinados. A trav\u00e9s de distintos tipos de anuncios lograremos aumentar el n\u00famero de fans gracias a la conexi\u00f3n que hay entre los usuarios.<\/li>\n<li>En la segunda parte os explicamos c\u00f3mo funcionan este tipo de anuncios<\/li>\n<\/ul>\n<p>Aprovecho para animaros a haceros Fans de la <a href=\"http:\/\/www.facebook.com\/overalia\">p\u00e1gina de Overalia en Facebook<\/a> \ud83d\ude09<\/p>\n<p><strong>\u00a1Gracias!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayer por la ma\u00f1ana varios compa\u00f1eros de Overalia tuvimos el placer de acudir al primer Workshop online organizado por Facebook dirigido a agencias espa\u00f1olas interesadas en conocer m\u00e1s sobre uno de los monstruos de Internet y, sobre todo, las diferentes opciones de anunciarse en Facebook. En Overalia hemos realizado ya varias campa\u00f1as en Facebook para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[155,175],"class_list":["post-2801","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-facebook","tag-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook workshop online (I)<\/title>\n<meta name=\"description\" content=\"Ayer por la ma\u00f1ana varios compa\u00f1eros de Overalia asistimos al primer Workshop online organizado por Facebook para conocer las opciones de anunciarse en Facebook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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