{"id":2945,"date":"2011-06-27T15:45:12","date_gmt":"2011-06-27T13:45:12","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=2945"},"modified":"2011-06-27T15:45:12","modified_gmt":"2011-06-27T13:45:12","slug":"la-importancia-de-la-transparencia-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/la-importancia-de-la-transparencia-en-las-redes-sociales\/","title":{"rendered":"La importancia de la transparencia en las redes sociales"},"content":{"rendered":"<p><a href=\"http:\/\/www.overalia.com\/blog\/06\/2011\/la-importancia-de-la-transparencia-en-las-redes-sociales\/transparencia\/\" rel=\"attachment wp-att-2948\"><img decoding=\"async\" class=\"size-full wp-image-2948 alignleft\" title=\"transparencia\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/06\/transparencia-1-1.jpg\" alt=\"\" width=\"180\" height=\"180\" \/><\/a><\/p>\n<p>El pasado fin de semana (18 y 19 de junio) el diario <strong>Cinco D\u00edas<\/strong> public\u00f3 una entrevista a <strong>Guillermo Vilarroig<\/strong>, Director General de Overalia, sobre lo importante que es hoy en d\u00eda la <a href=\"http:\/\/www.overalia.com\/reputacion_online\/index.php\">reputaci\u00f3n online<\/a> para las empresas. Guillermo habl\u00f3 sobre c\u00f3mo la mayor\u00eda de las empresas son reticentes a adentrarse en el medio online, ya sea por temor o por desconocimiento.<!--more--><\/p>\n<p>La reputaci\u00f3n online es algo que una empresa no deber\u00eda dejar de lado. Una cr\u00edtica en un blog, en las redes sociales o en cualquier otra plataforma en Internet puede da\u00f1ar seriamente la reputaci\u00f3n e imagen de la empresa. El caso se agrava si la empresa no se entera de esa cr\u00edtica. Para evitar tal situaci\u00f3n,\u00a0 las compa\u00f1\u00edas deben comenzar a <strong>escuchar<\/strong> lo que dicen los usuarios sobre ellas. De esta manera, adem\u00e1s de recabar una gran cantidad de informaci\u00f3n de primera mano que podr\u00e1n utilizar para mejorar su calidad, su atenci\u00f3n al cliente, etc. podr\u00e1n hacer frente a una posible <a href=\"http:\/\/www.overalia.com\/reputacion_online\/gestion_de_la_reputacion_de_crisis_online.php\">crisis de reputaci\u00f3n online<\/a>.<\/p>\n<p>Seg\u00fan Guillermo, <strong>\u00ablas redes sociales crucifican a las marcas que mienten\u00bb<\/strong>. Una de las claves de <a href=\"http:\/\/www.overalia.com\/reputacion_online\/gestion_de_la_reputacion_online.php\">gestionar la reputaci\u00f3n online<\/a> de una empresa es ser <strong>transparente<\/strong>. En el caso de cometer un error la empresa debe admitirlo sin tapujos y, si cree necesario, explicar las razones del error y las medidas tomadas para corregirlo. Si se act\u00faa de esta manera el usuario lo comprender\u00e1 e, incluso, habr\u00e1 quien la defienda. Al fin y al cabo, todo el mundo comete errores.<\/p>\n<p>Una empresa que se decida a dar el paso debe tener primero una planificaci\u00f3n y tener claros los objetivos. Hasta ahora muchas empresas, como bien dice Guillermo desembolsaban una gran cantidad de dinero en una web con un dise\u00f1o bonito. Pero eso no es suficiente, la empresa debe hacer una inversi\u00f3n gradual en la que adem\u00e1s se incluyan aspectos como criterios de <a href=\"http:\/\/www.overalia.com\/posicionamiento_en_buscadores_y_visibilidad\/optimizacion_para_buscadores.php\">optimizaci\u00f3n para buscadores<\/a> (SEO), <a href=\"http:\/\/www.overalia.com\/posicionamiento_en_buscadores_y_visibilidad\/social_media_marketing.php\">social media<\/a> (si es necesario), etc.<\/p>\n<p>Overalia es una agencia especializada en <a href=\"http:\/\/www.overalia.com\">marketing online<\/a> y anal\u00edtica web. Llevamos muchos a\u00f1os planificando y gestionando la reputaci\u00f3n online de <a href=\"http:\/\/www.overalia.com\/overalia\/nuestros_clientes.php\">nuestros clientes<\/a>. Si crees que podemos ayudarte \u00a1<strong>contacta con nosotros<\/strong>!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado fin de semana (18 y 19 de junio) el diario Cinco D\u00edas public\u00f3 una entrevista a Guillermo Vilarroig, Director General de Overalia, sobre lo importante que es hoy en d\u00eda la reputaci\u00f3n online para las empresas. Guillermo habl\u00f3 sobre c\u00f3mo la mayor\u00eda de las empresas son reticentes a adentrarse en el medio online, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[36,66,67,56],"class_list":["post-2945","post","type-post","status-publish","format-standard","hentry","category-overalia","tag-entrevistas","tag-guillermo-vilarroig","tag-reputacion-online","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de la transparencia en las redes sociales<\/title>\n<meta name=\"description\" content=\"El pasado fin de semana Cinco D\u00edas public\u00f3 una entrevista a Guillermo Vilarroig, Director General de Overalia, sobre lo importancia de la reputaci\u00f3n online.\" \/>\n<meta name=\"robots\" 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