{"id":3077,"date":"2011-09-27T11:08:25","date_gmt":"2011-09-27T09:08:25","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=3077"},"modified":"2011-09-27T11:08:25","modified_gmt":"2011-09-27T09:08:25","slug":"nuestra-participacion-en-el-congreso-nacional-marketing-y-ventas","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/nuestra-participacion-en-el-congreso-nacional-marketing-y-ventas\/","title":{"rendered":"Nuestra participaci\u00f3n en el Congreso Nacional Marketing y Ventas"},"content":{"rendered":"<p><a href=\"http:\/\/www.overalia.com\/blog\/09\/2011\/nuestra-participacion-en-el-congreso-nacional-marketing-y-ventas\/congreso-nacional-marketing-y-ventas\/\" rel=\"attachment wp-att-3079\"><img decoding=\"async\" class=\"alignleft size-full wp-image-3079\" title=\"Congreso Nacional Marketing y Ventas\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/09\/Congreso-Nacional-Marketing-y-Ventas-1-1.jpg\" alt=\"\" width=\"182\" height=\"180\" \/><\/a> El pasado mi\u00e9rcoles estuvimos presentes como ponentes en el <a href=\"http:\/\/www.managernetwork.es\/publica\/Ficha_Evento.asp?pmId=19\">Congreso Nacional Marketing y Ventas<\/a> organizado por <a href=\"http:\/\/www.managernetwork.es\/\">Interban Networks <\/a>en el Palacio Euskalduna.<\/p>\n<p>El t\u00edtulo del evento hace referencia al reciente libro del mismo nombre, escrito por el laureado publicista <a href=\"http:\/\/www.agustinmedina.com\/\">Agust\u00edn Medina<\/a>, el cual estuvo presente en la primera conferencia, previa a la inauguraci\u00f3n de rigor por el presidente de Elkargi Victoriano Susperregui y por Carlos Aguirre, Consejero de Econom\u00eda y Hacienda del Gobierno Vasco.<\/p>\n<p>Al margen del libro de Agust\u00edn Medina se presentaron distintos casos de estudio moderados por Fernando Rivero de la agencia Tatum. En formatos de charlas expr\u00e9s de m\u00e1ximo 25 minutos. Pod\u00e9is ver las diferentes ponencias en el siguiente <a href=\"\/blog\/wp-content\/uploads\/2011\/09\/Congreso-Nacional-Marketing-y-Ventas-2011.pdf\" target=\"_blank\" rel=\"noopener\">programa<\/a> (PDF 815 kb).<!--more--><\/p>\n<p>Nuestra charla iba sobre<strong> redes sociales y web 2.0<\/strong>. Al solo tener 20 minutos preferimos poner un v\u00eddeo de 3 minutos sobre la evoluci\u00f3n del <a href=\"http:\/\/www.overalia.com\/posicionamiento_en_buscadores_y_visibilidad\/social_media_marketing.php\">Social Media<\/a> (de la agencia 101) a modo de introducci\u00f3n de todos los asistentes que no estuvieran muy puestos en la tem\u00e1tica 2.0.<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=uitAUu7cVSw[\/youtube]<\/p>\n<p>Pero el mensaje principal que quisimos dar, fue <strong>que hay un exceso de informaci\u00f3n y protagonismo del entorno 2.0,<\/strong> cuando muchas empresas y sectores a\u00fan <strong>no cumplen lo b\u00e1sico de la Web 1.0.<\/strong> Para ello mostramos un breve resumen del <strong>estudio<\/strong> que realizamos el a\u00f1o pasado en un sector elegido al azar, como es el de la <strong><a href=\"http:\/\/www.afm.es\/\">m\u00e1quina herramienta<\/a><\/strong>. <strong>La conclusi\u00f3n es que la mayor\u00eda de las empresas no cumple ni de lejos los principios de la web 1.0<\/strong> y que por este motivo antes de seguir hablando de 2.0, hay que hablar de lo b\u00e1sico. <strong>Y lo b\u00e1sico es conseguir resultados. Y esto no se est\u00e1 haciendo.<\/strong><\/p>\n<div id=\"__ss_9423337\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><br \/>\n<a title=\"Congreso nacional marketing y ventas bilbao 2011\" href=\"http:\/\/www.slideshare.net\/overalia\/congreso-nacional-marketing-y-ventas-bilbao-2011\">Congreso nacional marketing y ventas bilbao 2011<\/a><\/strong><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/xg1VJeCPPfWhbg\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Congreso nacional marketing y ventas bilbao 2011\" href=\"\/\/www.slideshare.net\/overalia\/congreso-nacional-marketing-y-ventas-bilbao-2011\" target=\"_blank\" rel=\"noopener\">Congreso nacional marketing y ventas bilbao 2011<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/strong><\/div>\n<\/div>\n<p>Nuestro mensaje es <strong>\u00bfhay que hablar de la web 2.0 o hay que pensar c\u00f3mo conseguir resultados?<\/strong> Llevamos m\u00e1s de siete a\u00f1os hablando de c\u00f3mo trabajar e invertir en reputaci\u00f3n online mejorando considerablemente las ventas offline. Tambi\u00e9n de la importancia de la visibilidad en entornos de internacionalizaci\u00f3n en sectores punteros como es la industria vasca.<\/p>\n<p>Os mostramos algunas de las presentaciones de estos \u00faltimos a\u00f1os, en las que hemos ido trabajando la importancia de integrar los nuevos entornos 2.0, pero habiendo hecho los deberes del 1.0. Seguir hablando del 2.0 sin estos tr\u00e1mites resueltos, no tiene sentido para nosotros.<\/p>\n<ul>\n<li>Redes sociales. \u00bfQu\u00e9 son y c\u00f3mo funcionan?<\/li>\n<\/ul>\n<p>Jornada impartida en ADEGI en la que se explicaron qu\u00e9 son las redes sociales y c\u00f3mo puede una PYME sacarles el mayor rendimiento.<\/p>\n<div id=\"__ss_4084669\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Redes sociales. qu\u00e9 son y c\u00f3mo funcionan\" href=\"http:\/\/www.slideshare.net\/overalia\/redes-sociales-qu-son-y-cmo-funcionan\" target=\"_blank\" rel=\"noopener\">Redes sociales. qu\u00e9 son y c\u00f3mo funcionan<\/a><\/strong><br \/>\n<iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/4084669\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/div>\n<\/div>\n<ul>\n<li>Branding digital \u00bfQu\u00e9 se dice de mi marca?<\/li>\n<\/ul>\n<p>Jornada en la que se quiso hacer ver a los asistentes la importancia que tiene la <a href=\"http:\/\/www.overalia.com\/reputacion_online\/index.php\">Reputaci\u00f3n online<\/a> hoy en d\u00eda.<\/p>\n<div id=\"__ss_4513424\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Branding digital: \u00bfqu\u00e9 se dice de mi marca?\" href=\"http:\/\/www.slideshare.net\/overalia\/branding-digital-qu-se-dice-de-mi-marca\" target=\"_blank\" rel=\"noopener\">Branding digital: \u00bfqu\u00e9 se dice de mi marca?<\/a><\/strong><br \/>\n<iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/4513424\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/div>\n<\/div>\n<ul>\n<li>Monitorizar la presencia online<\/li>\n<\/ul>\n<p>En Komunika 2011 se explic\u00f3 c\u00f3mo gracias a la monitorizaci\u00f3n online es posible hacer frente a una posible crisis de marca, evaluar nuestra presencia frente a la competencia, realizar un buen servicio de atenci\u00f3n al cliente, etc.<\/p>\n<div id=\"__ss_7635693\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Monitorizar la presencia online (komunika 2011)\" href=\"http:\/\/www.slideshare.net\/overalia\/komunika11-monitorizar-presenciaonline\" target=\"_blank\" rel=\"noopener\">Monitorizar la presencia online (komunika 2011)<\/a><\/strong><br \/>\n<iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/7635693\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/div>\n<\/div>\n<ul>\n<li>Marketing en Internet: claves para triunfar en \u00e9poca de crisis<\/li>\n<\/ul>\n<p>En CEBEK se explic\u00f3 a los asistentes cuales son los pasos a seguir para realizar una correcta estrategia online y c\u00f3mo poder sacarle el m\u00e1ximo rendimiento a la inversi\u00f3n realizada.<\/p>\n<div id=\"__ss_1457065\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Marketing en Internet: claves para triunfar en \u00e9poca de crisis\" href=\"http:\/\/www.slideshare.net\/overalia\/marketing-en-internet-claves-para-triunfar-en-poca-de-crisis\" target=\"_blank\" rel=\"noopener\">Marketing en Internet: claves para triunfar en \u00e9poca de crisis<\/a><\/strong><br \/>\n<iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/1457065\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/div>\n<\/div>\n<p>Por \u00faltimo <strong>agradecer<\/strong> a Interban por invitarnos a este evento y la posibilidad de compartir mesa y mantel en el restaurante del Palacio Euskalduna con el resto de los estupendos ponentes y a Fernando Rivero por la creaci\u00f3n del evento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado mi\u00e9rcoles estuvimos presentes como ponentes en el Congreso Nacional Marketing y Ventas organizado por Interban Networks en el Palacio Euskalduna. El t\u00edtulo del evento hace referencia al reciente libro del mismo nombre, escrito por el laureado publicista Agust\u00edn Medina, el cual estuvo presente en la primera conferencia, previa a la inauguraci\u00f3n de rigor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[9,66,105,56],"class_list":["post-3077","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-eventos","tag-guillermo-vilarroig","tag-marketing-industrial","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overalia participa en el Congreso Nacional Marketing y Ventas<\/title>\n<meta name=\"description\" content=\"El pasado mi\u00e9rcoles estuvimos presentes como ponentes en el Congreso Nacional Marketing y Ventas organizado por Interban Networks en el Palacio Euskalduna. 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