{"id":3292,"date":"2011-10-10T13:08:27","date_gmt":"2011-10-10T11:08:27","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=3292"},"modified":"2011-10-10T13:08:27","modified_gmt":"2011-10-10T11:08:27","slug":"google-analytics-premium","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/","title":{"rendered":"Google Analytics Premium"},"content":{"rendered":"<p><a href=\"http:\/\/www.overalia.com\/blog\/10\/2011\/google-analytics-premium\/google_analytics_premium\/\" rel=\"attachment wp-att-3293\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-3293\" title=\"Google_Analytics_Premium\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/10\/Google_Analytics_Premium-550x306.jpg\" alt=\"\" width=\"330\" height=\"184\" \/><\/a>La semana pasada os hablamos sobre Google Analytics Real Time y os dijimos que en breve os hablar\u00edamos sobre <strong>Google Analytics Premium<\/strong>. Como lo prometido es deuda y en <strong>Overalia<\/strong> cumplimos con nuestra palabra os explicaremos en qu\u00e9 consiste la nueva versi\u00f3n de pago y ampliada de Google Analytics. Por ahora, Google Analytics Premium solo est\u00e1 disponible en EE.UU, Canad\u00e1 y Reino Unido y solo un grupo reducido de resellers podr\u00e1n comercializarlo.<\/p>\n<p>Hasta ahora Google ten\u00eda principalmente 3 herramientas de anal\u00edtica web: Google Analytics, Urchin Software y Google Website Optimizer. Pues bien, a partir de ahora Google tiene una nueva herramienta <strong>Google Analytics Premium<\/strong>.<\/p>\n<p>Google Analytics Premium tiene un p\u00fablico objetivo bastante bien definido. Durante los \u00faltimos meses han estado colaborando estrechamente con grandes compa\u00f1\u00edas como <strong>Gucci<\/strong> o <strong>Travelocity<\/strong>, las cuales necesitan una mayor cantidad de informaci\u00f3n que hasta ahora no han podido recibir.<!--more--><\/p>\n<p>El equipo de Google Analytics desarroll\u00f3 Google Analytics Premium entorno a los siguientes aspectos:<\/p>\n<h2>Mayor cantidad de informaci\u00f3n y poder de procesamiento<\/h2>\n<p>Google Analytics Premium ofrece mayor cantidad de informaci\u00f3n gracias a su mayor capacidad de procesamiento, lo que contribuye a una mayor recopilaci\u00f3n de datos, mayor n\u00famero de variables personalizables y descargables.<\/p>\n<h2>M\u00e1xima precisi\u00f3n<\/h2>\n<p>La informaci\u00f3n que se muestra en los informes de la versi\u00f3n gratuita de Google Analytics est\u00e1 sampleada, es decir, llega un punto en el que Google recoge muestras del tr\u00e1fico que llega a tu site y la extrapola.<\/p>\n<p>Pues bien, con Google Analytics Premium esto no ocurre y el 100% del tr\u00e1fico que llega a tu site se muestra en los informes sin muestreo.<\/p>\n<h2>An\u00e1lisis avanzado<\/h2>\n<p>Nuevas herramientas que permiten mejorar la precisi\u00f3n en la atribuci\u00f3n de la conversi\u00f3n de tus campa\u00f1as de marketing. Hay diferentes opciones:<\/p>\n<ul>\n<li>\u00daltima interacci\u00f3n (solo se le da valor al \u00faltimo punto de contacto)<\/li>\n<li>Lineal (mismo valor a todos los puntos de contacto)<\/li>\n<li>Primer click (solo se tiene en cuenta el primer punto de contacto)<\/li>\n<li>Tiempo de decaimiento (los \u00faltimos puntos de contacto tienen mayor valor)<\/li>\n<li>Curva \u201cU\u201d (se valoran mejor los primeros y \u00faltimos puntos de contacto)<\/li>\n<li>Basado en la atracci\u00f3n (se valor el tiempo que se ha estado en el site)<\/li>\n<\/ul>\n<h2>Soporte personalizado<\/h2>\n<p>Expertos de Google te guiar\u00e1n en la instalaci\u00f3n y atenci\u00f3n personalizada las 24 horas los siete d\u00edas a la semana.<\/p>\n<h2>Garant\u00eda<\/h2>\n<p>Garant\u00eda de tener detr\u00e1s a una empresa como Google para la recogida de informaci\u00f3n, procesamiento y env\u00edo de informes.<\/p>\n<p>En definitiva, entre las <strong>ventajas<\/strong> que ofrece Google Analytics Premium compar\u00e1ndolo con Google Analytics encontramos:<\/p>\n<ul>\n<li>Informes m\u00e1s personalizados<\/li>\n<li>Informes m\u00e1s detallados<\/li>\n<li>Informes no sampleados<\/li>\n<li>M\u00e1s de 50 variables de segmentaci\u00f3n personalizadas<\/li>\n<li>An\u00e1lisis multicanal de campa\u00f1as<\/li>\n<li>Servicio soporte t\u00e9cnico 24 horas<\/li>\n<li>Y muchas m\u00e1s.<\/li>\n<\/ul>\n<p>A continuaci\u00f3n, el v\u00eddeo introductorio de Google Analytics Premium:<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=XNIQ7lxIXxg[\/youtube]<\/p>\n<p>&nbsp;<\/p>\n<p>Si est\u00e1s interesado en adquirir la licencia de Google Analytics Premium ponte en contacto con nosotros.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada os hablamos sobre Google Analytics Real Time y os dijimos que en breve os hablar\u00edamos sobre Google Analytics Premium. Como lo prometido es deuda y en Overalia cumplimos con nuestra palabra os explicaremos en qu\u00e9 consiste la nueva versi\u00f3n de pago y ampliada de Google Analytics. Por ahora, Google Analytics Premium solo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[14,21,32],"class_list":["post-3292","post","type-post","status-publish","format-standard","hentry","category-overalia","category-university","tag-analitica-web","tag-google","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Premium - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Como en Overalia cumplimos con nuestra palabra os explicamos en qu\u00e9 consiste la nueva versi\u00f3n de pago y ampliada de Google Analytics: Google Analytics Premium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Premium - Overalia Blog\" \/>\n<meta property=\"og:description\" content=\"Como en Overalia cumplimos con nuestra palabra os explicamos en qu\u00e9 consiste la nueva versi\u00f3n de pago y ampliada de Google Analytics: Google Analytics Premium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-10T11:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/10\/Google_Analytics_Premium-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"559\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Google Analytics Premium\",\"datePublished\":\"2011-10-10T11:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\"},\"wordCount\":524,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/10\/Google_Analytics_Premium-550x306.jpg\",\"keywords\":[\"anal\u00edtica web\",\"google\",\"google analytics\"],\"articleSection\":[\"Overalia\",\"University\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/google-analytics-premium\/\",\"name\":\"Google Analytics Premium - 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