{"id":3668,"date":"2012-05-18T14:39:40","date_gmt":"2012-05-18T12:39:40","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=3668"},"modified":"2012-05-18T14:39:40","modified_gmt":"2012-05-18T12:39:40","slug":"no-solo-de-marketing-vive-el-hombre","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/no-solo-de-marketing-vive-el-hombre\/","title":{"rendered":"No solo de marketing vive el hombre"},"content":{"rendered":"

\"\"<\/p>\n

Y por eso, en Overalia nos encanta apoyar iniciativas de este tipo. El Gin&Tonic Tour<\/a> ve en este cocktail algo m\u00e1s que una simple mezcla de t\u00f3nica y ginebra. Lo que ve y ofrece es la oportunidad de experimentar todo un c\u00famulo de experiencias en torno a esa copa. Un peregrinaje por los locales m\u00e1s cool en los que saben tratar como se merece a este brebaje, una oportunidad para salir de casa y compartir experiencias con amigos, con bartenders, con la fauna nocturna de la ciudad. Una experiencia m\u00e1s all\u00e1 del hecho de tomarse una ca\u00f1a y un pincho de tortilla al salir del tajo.<\/p>\n

El cerebro del asunto es Ignacio Vilarroig, el cual comparte apellido, cuna \u00a0y pasi\u00f3n por el Gin&Tonic con Guillermo<\/a>, co-fundador \u00a0de Overalia <\/a>junto a Luismi Gonz\u00e1lez <\/a>(declarado abstemio pero supporter del proyecto). Ignacio propone a los amantes del G&T convertirse en peregrinos en busca de los mejores locales en los que disfrutar la bebida. Un peregrinaje en condiciones, con su cartilla de peregrino (La quinina), sus rutas predeterminadas por el propio participante, su equipaci\u00f3n… Todo ello entregado en un elegante \u00abKit del peregrino\u00bb que se recibe en domicilio tras gestionar la cuota de inscripci\u00f3n<\/p>\n

Premios, promociones, informaci\u00f3n privilegiada, sorpresas…. Todo esto y mucho m\u00e1s en una iniciativa en la que Overalia va a participar en todo lo que se refiere a promoci\u00f3n online para conseguir sponsors, y que la lista de garitos colaboradores se haga m\u00e1s y m\u00e1s amplia.<\/p>\n

En este caso se unir\u00edan dos de nuestras grandes pasiones: bucear en la red para hacer visible un objetivo, y al terminar la jornada y apagar la luz de la oficina, comprobar lo bella que es la vida vista a trav\u00e9s de una copa de bal\u00f3n, con un mont\u00f3n de hielo flotando \u00a0en un delicioso mar de Gin&Tonic.<\/p>\n

zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"

Desde Overalia apoyamos activamente el Gin Tonic Tour, un peregrinaje de bar a bar buscando el Gin Tonic perfecto<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[187,66],"class_list":["post-3668","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-gin-tonic-tour","tag-guillermo-vilarroig"],"yoast_head":"\nNo solo de marketing vive el hombre - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Desde Overalia apoyamos activamente el Gin Tonic Tour, un peregrinaje de bar a bar buscando el Gin Tonic perfecto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/no-solo-de-marketing-vive-el-hombre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No solo de marketing vive el hombre - 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