{"id":4109,"date":"2012-10-29T18:14:57","date_gmt":"2012-10-29T16:14:57","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=4109"},"modified":"2025-03-24T10:04:23","modified_gmt":"2025-03-24T10:04:23","slug":"curso-sobre-reputacion-online-en-comma","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/","title":{"rendered":"Curso sobre reputaci\u00f3n online, para futuros community managers"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft wp-image-2064\" title=\"logo comma\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/02\/logo-comma-1-1.png\" alt=\"logo comma\" width=\"246\" height=\"178\" \/>Un a\u00f1o m\u00e1s hemos tenido el placer de participar en el curso <a href=\"http:\/\/www.ncomma.com\/\">Comma<\/a> (Community Management Training Course) aportando nuestra experiencia en la gesti\u00f3n de la <a href=\"http:\/\/www.overalia.com\/glosario\/reputacion-online\">reputaci\u00f3n online<\/a>. En un primer encuentro, Orreaga Aranburu acerc\u00f3 a los alumnos los principios de esta labor. En el segundo, Guillermo Vilarroig profundiz\u00f3 en la experiencia del d\u00eda a d\u00eda.<br \/>\nSi bien es cierto que todos los d\u00edas surgen nuevas herramientas y actualizaciones en las redes sociales m\u00e1s populares, hay reglas que no cambian. Por eso no nos cansaremos de recalcar la importancia de la <a href=\"http:\/\/www.overalia.com\/seguimiento-resultados\/monitorizacion\">monitorizaci\u00f3n on line<\/a>, el <strong>an\u00e1lisis<\/strong> y la <strong>participaci\u00f3n<\/strong> mediante contenidos propios y de calidad. Como en muchos otros aspectos de la vida, <strong>m\u00e1s vale prevenir<\/strong>.<!--more--><\/p>\n<p>Para entrar en materia, recordamos la importancia de lo que Google muestra cuando los usuarios buscan el nombre de nuestra empresa, ya que para ellos es nuestra primera carta de presentaci\u00f3n. Vimos algunos ejemplos en los que la reputaci\u00f3n de empresas o personas se hab\u00eda visto salpicada y cuyos efectos a\u00fan eran visibles en las primeras p\u00e1ginas de resultados.<\/p>\n<p>Aunque hay aspectos dif\u00edciles de controlar, la clave est\u00e1 en la prevenci\u00f3n. La escucha activa, la participaci\u00f3n con sentido com\u00fan y los contenidos propios bien posicionados son la mejor medicina para evitar o amortiguar una\u00a0crisis de reputaci\u00f3n. Por eso vimos c\u00f3mo monitorizar la conversaci\u00f3n, algunos consejos clave a tener en cuenta a la hora de participar en las redes sociales, c\u00f3mo crear y poner en marcha un plan de reputaci\u00f3n y una serie de consejos de cara a una posible crisis.<\/p>\n<p>En el segundo encuentro, ya con Guillermo Vilarroig, vimos c\u00f3mo se aplica todo esto en el d\u00eda a d\u00eda, c\u00f3mo funcionan los <a href=\"http:\/\/www.overalia.com\/blog\/05\/2012\/social-reports-con-google-analytics-conferencia-en-el-gauc\/\">informes sociales de Google Analytics<\/a> y <a href=\"https:\/\/www.overalia.com\/blog\/se-puede-medir-la-reputacion-online\/\">qu\u00e9 otros indicadores se pueden utilizar para demostrar resultados<\/a>.\u00a0Asimismo, Guillermo explic\u00f3 algunos ejemplos en los que, gracias a estas t\u00e9cnicas de gesti\u00f3n de la reputaci\u00f3n online, hemos conseguido posicionar en el mercado empresas que de otra forma no hubiesen podido competir con otras que tienen m\u00e1s recursos econ\u00f3micos.<\/p>\n<div style=\"display: none;\">zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s hemos tenido el placer de participar en el curso Comma (Community Management Training Course) aportando nuestra experiencia en la gesti\u00f3n de la reputaci\u00f3n online. En un primer encuentro, Orreaga Aranburu acerc\u00f3 a los alumnos los principios de esta labor. En el segundo, Guillermo Vilarroig profundiz\u00f3 en la experiencia del d\u00eda a d\u00eda. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[14,195,194,95,67],"class_list":["post-4109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","tag-analitica-web","tag-comma","tag-community-manager","tag-plan-de-contenidos","tag-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso sobre reputaci\u00f3n online en Comma - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Un a\u00f1o m\u00e1s hemos tenido el placer de participar en el curso Comma (Community Management Training Course) aportando nuestra experiencia en la gesti\u00f3n de la reputaci\u00f3n online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso sobre reputaci\u00f3n online en Comma - Overalia Blog\" \/>\n<meta property=\"og:description\" content=\"Un a\u00f1o m\u00e1s hemos tenido el placer de participar en el curso Comma (Community Management Training Course) aportando nuestra experiencia en la gesti\u00f3n de la reputaci\u00f3n online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-29T16:14:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T10:04:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/02\/logo-comma-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Curso sobre reputaci\u00f3n online, para futuros community managers\",\"datePublished\":\"2012-10-29T16:14:57+00:00\",\"dateModified\":\"2025-03-24T10:04:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2011\/02\/logo-comma-1.png\",\"keywords\":[\"anal\u00edtica web\",\"comma\",\"community manager\",\"plan de contenidos\",\"reputaci\u00f3n online\"],\"articleSection\":[\"Eventos\",\"Overalia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/curso-sobre-reputacion-online-en-comma\/\",\"name\":\"Curso sobre reputaci\u00f3n online en Comma - 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