{"id":434,"date":"2009-09-24T09:27:43","date_gmt":"2009-09-24T07:27:43","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=434"},"modified":"2009-09-24T09:27:43","modified_gmt":"2009-09-24T07:27:43","slug":"ultimas-novedades-de-google","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/ultimas-novedades-de-google\/","title":{"rendered":"\u00daltimas novedades de Google"},"content":{"rendered":"<p>Por medio del \u00faltimo bolet\u00edn de <a href=\"http:\/\/www.overalia.com\/blog\/tag\/google\/\">Google<\/a> para agencias nos enteramos de sus \u00faltimas novedades.<\/p>\n<p>Con respecto a <a href=\"http:\/\/www.overalia.com\/posicionamiento_en_buscadores_y_visibilidad\/publicidad_pago_por_click.php\">AdWords<\/a>, se presenta una nueva pesta\u00f1a para la optimizaci\u00f3n de campa\u00f1as llamada \u201cOportunidades\u201d, donde el sistema analiza la\u00a0 cuenta y devuelve recomendaciones para incrementar tr\u00e1fico y abaratar los costes. Algunas de las funcionalidades que presenta \u201cAdWords Oportunidades\u201d son la identificaci\u00f3n de nuevas palabras clave o sugerencias de presupuesto. Aunque todav\u00eda no est\u00e1 visible en todas las cuentas, en los pr\u00f3ximos d\u00edas ver\u00e9is como esta pesta\u00f1a sustituye a la antigua pesta\u00f1a de \u201cHerramientas\u201d, aunque las utilidades de la p\u00e1gina de herramientas no desaparecer\u00e1n: seguir\u00e1n accesibles desde la misma p\u00e1gina de \u201cOportunidades\u201d.<\/p>\n<figure id=\"attachment_435\" aria-describedby=\"caption-attachment-435\" style=\"width: 601px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-435\" title=\"adwords-oportunidades\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/09\/adwords-oportunidades-1-1.gif\" alt=\"AdWords Oportunidades\" width=\"601\" height=\"336\" \/><figcaption id=\"caption-attachment-435\" class=\"wp-caption-text\">AdWords Oportunidades<\/figcaption><\/figure>\n<p>Google tambi\u00e9n presenta un creador de anuncios display para v\u00eddeos.<\/p>\n<p>En cuanto a <a href=\"http:\/\/www.overalia.com\/analitica_web\/google_analytics\/conoce_google_analytics\/presentacion.php\">analytics<\/a> estamos de enhorabuena ya que a partir de ahora ser\u00e1 posible la configuraci\u00f3n de hasta 20 objetivos por perfil que se agruparan en grupos de 5. Algo que har\u00e1 que nos ahorremos much\u00edsimo tiempo en la creaci\u00f3n de perfiles.<\/p>\n<figure id=\"attachment_436\" aria-describedby=\"caption-attachment-436\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-436\" title=\"analytics-objetivos\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/09\/analytics-objetivos-1-1.gif\" alt=\"Objetivos Analytics\" width=\"600\" height=\"228\" \/><figcaption id=\"caption-attachment-436\" class=\"wp-caption-text\">Objetivos Analytics<\/figcaption><\/figure>\n<p>Adem\u00e1s, ser\u00e1 posible configurar dos tipos nuevos de objetivos, con el fin de analizar campa\u00f1as de branding: \u00abTiempo en el sitio\u00bb y \u00abP\u00e1ginas vistas por usuario\u00bb.<\/p>\n<p>Aparte de las novedades en herramientas de <a href=\"http:\/\/www.overalia.com\">marketing online<\/a>, tambi\u00e9n presentan sus \u00faltimos proyectos: Google Fast Lip para ver en forma de pantallazo las portadas de los medios digitales de vistazo; Google Listen para buscar, descargar y ver en streaming podcasts y audio webs y el archicomentado <a href=\"http:\/\/www.monopolycitystreets.com\/\">Monopoly City Streets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por medio del \u00faltimo bolet\u00edn de Google para agencias nos enteramos de sus \u00faltimas novedades. Con respecto a AdWords, se presenta una nueva pesta\u00f1a para la optimizaci\u00f3n de campa\u00f1as llamada \u201cOportunidades\u201d, donde el sistema analiza la\u00a0 cuenta y devuelve recomendaciones para incrementar tr\u00e1fico y abaratar los costes. Algunas de las funcionalidades que presenta \u201cAdWords Oportunidades\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[47,32,30],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-university","tag-adwords","tag-google-analytics","tag-marketing-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00daltimas novedades de Google - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Por medio del \u00faltimo bolet\u00edn de Google para agencias nos enteramos de sus \u00faltimas novedades. 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