{"id":4492,"date":"2013-03-01T09:37:22","date_gmt":"2013-03-01T07:37:22","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=4492"},"modified":"2013-03-01T09:37:22","modified_gmt":"2013-03-01T07:37:22","slug":"salud-e-internet-binomio-en-auge","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/salud-e-internet-binomio-en-auge\/","title":{"rendered":"Salud e Internet: binomio en auge"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright  wp-image-4500\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"salud e internet\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/02\/fonendo-1-1.jpg\" alt=\"salud e internet\" width=\"240\" height=\"177\" \/>Hoy nos hacemos eco de unos interesantes datos de una encuesta realizada por <strong><a href=\"http:\/\/www.pewinternet.org\/\" target=\"_blank\" rel=\"noopener\">Pew Internet Research Center &amp; American Life Project <\/a><\/strong>sobre la b\u00fasqueda de informaci\u00f3n sobre <strong>salud en Internet<\/strong> por parte de los ciudadanos.<\/p>\n<p>Con esta selecci\u00f3n de datos que detallamos a continuaci\u00f3n y que se puede ampliar en el propio <strong><a href=\"http:\/\/www.pewinternet.org\/Reports\/2013\/Health-online\/Summary-of-Findings.aspx\" target=\"_blank\" rel=\"noopener\">estudio<\/a><\/strong>, reiteramos lo que es obvio y lo que todos en teor\u00eda sabemos pero pocos ponen en pr\u00e1ctica. Y es que si cada vez m\u00e1s personas (pacientes) utilizan Internet y, en especial, los motores de b\u00fasqueda para resolver sus dudas sobre salud; parece l\u00f3gico pensar que las organizaciones, empresas o asociaciones sanitarias que quieran llegar a ellos deber\u00edan dirigir sus esfuerzos para reforzar su presencia online con estrategias definidas que mejoren su posicionamiento en buscadores, trabajar los dise\u00f1os web para aumentar las conversiones (consultas, solicitudes, contactos\u2026), actualizar frecuentemente los blogs, monitorizar lo que se dice en redes sociales para estar presentes de forma acertada y en el momento preciso, etc.<br \/>\n<!--more--><\/p>\n<h2><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"salud en internet\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/02\/Man-using-laptop-computer-1-1.jpg\" alt=\"salud en internet\" width=\"173\" height=\"260\" \/><strong>Importancia de la estrategia online en el sector sanitario<\/strong><\/h2>\n<p><strong><\/strong>Aqu\u00ed os dejamos algunos de los datos del estudio para que vaya calando la idea de la oportunidad que supone contar con una trabajada estrategia online en el sector sanitario (m\u00e1s all\u00e1 del mero hecho de tener una web con la cartera de servicios):<\/p>\n<ul>\n<li>El 59% de las poblaci\u00f3n general ha utilizado Internet para buscar informaci\u00f3n relacionada con la salud<\/li>\n<li>El 30% de los usuarios de Internet ha consultado informes o rankings sobre tratamientos o servicios sanitarios.<\/li>\n<li>El 26% de los usuarios de Internet ha le\u00eddo o visto en la red en el \u00faltimo a\u00f1o experiencias de otros usuarios sobre problemas m\u00e9dicos o sanitarios espec\u00edficos.<\/li>\n<li>8 de cada 10 consultas online sobre salud comienzan a partir de un motor de b\u00fasqueda (Google es el motor de b\u00fasqueda de mayor uso con diferencia).<\/li>\n<li>1 de cada 5 internautas ha consultado informaci\u00f3n sobre medicamentos espec\u00edficos o tratamientos m\u00e9dicos, doctores u otros proveedores y hospitales o instalaciones m\u00e9dicas.<\/li>\n<li>Las mujeres buscan m\u00e1s informaci\u00f3n sobre salud en Internet . Un 79% de las mujeres ha buscado informaci\u00f3n sobre salud en la red, frente al 65% de los hombres.<\/li>\n<li>Aquellos con un nivel adquisitivo y de estudios superior son m\u00e1s proclives a realizar consultas sanitarias en la red.<\/li>\n<li>El 46% de aquellos que buscaron informaci\u00f3n sanitaria en Internet afirma que la informaci\u00f3n obtenida en la red les llev\u00f3 a pensar que necesitaban la atenci\u00f3n de un profesional m\u00e9dico.<\/li>\n<\/ul>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoy nos hacemos eco de unos interesantes datos de una encuesta realizada por Pew Internet Research Center &amp; American Life Project sobre la b\u00fasqueda de informaci\u00f3n sobre salud en Internet por parte de los ciudadanos. Con esta selecci\u00f3n de datos que detallamos a continuaci\u00f3n y que se puede ampliar en el propio estudio, reiteramos lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,12],"tags":[202],"class_list":["post-4492","post","type-post","status-publish","format-standard","hentry","category-estudios","category-university","tag-marketing-sector-sanitario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salud e Internet: binomio en auge<\/title>\n<meta name=\"description\" content=\"Estudio sobre la b\u00fasqueda de informaci\u00f3n sobre salud en Internet. 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