{"id":5069,"date":"2013-06-14T13:23:57","date_gmt":"2013-06-14T11:23:57","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=5069"},"modified":"2013-06-14T13:23:57","modified_gmt":"2013-06-14T11:23:57","slug":"congreso-web-zaragoza-2013","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/","title":{"rendered":"Congreso Web Zaragoza 2013"},"content":{"rendered":"<figure id=\"attachment_5101\" aria-describedby=\"caption-attachment-5101\" style=\"width: 352px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/calvoconbarba-moto-congreso-web-zaragoza-1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5101  \" title=\"calvoconbarba-moto-congreso-web-zaragoza\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/calvoconbarba-moto-congreso-web-zaragoza-550x413.jpg\" alt=\"calvoconbarba-moto-congreso-web-zaragoza\" width=\"352\" height=\"264\" \/><\/a><figcaption id=\"caption-attachment-5101\" class=\"wp-caption-text\">El presentador de la jornada, @CalvoConBarba, en el Congreso Web 2013 de Zaragoza<\/figcaption><\/figure>\n<p>El fin de semana pasado asistimos a la tercera edici\u00f3n del <a href=\"http:\/\/congresoweb.es\/cw13\/\" target=\"_blank\" rel=\"noopener\">Congreso Web<\/a> \u00a0celebrado en Zaragoza #cw13, uno de los encuentros de referencia en Espa\u00f1a sobre el sector digital que cont\u00f3 con la asistencia de unas 4.000 personas del \u00e1mbito del marketing online.<\/p>\n<p>Ha sido un fin de semana de lo m\u00e1s intenso y productivo, por lo que agradecemos a los organizadores, ponentes y colaboradores haber compartido sus experiencias y conocimientos. \u00a1A\u00fan estamos intentando digerirlos, repasando su contenido y material!<\/p>\n<p><!--more-->No queremos dejar de mencionar al presentador del evento, <a href=\"https:\/\/twitter.com\/CalvoConBarba\">@CalvoConBarba<\/a>, todo un Ma\u00f1ostiarra (mitad ma\u00f1o mitad donostiarra) que no dej\u00f3 indiferente a nadie, sobre todo, tras su aparici\u00f3n con la Harley en pleno escenario.\u00a0Fue el encargado de dar el pistoletazo de salida al CW13 y a lo largo del evento fue hilando las charlas que se impart\u00edan en la sala principal \u201cAuditorio\u201d, para terminar clausurando el congreso con un completo resumen de las diferentes ponencias. \u00a1Enhorabuena Lucas!<\/p>\n<p>Durante el Congreso Web se celebraron multitud de encuentros (conferencias, talleres y jornadas de networking)\u00a0sobre\u00a0<strong>#MarketingOnline,<\/strong> <strong>#SocialMedia, #Seo, #eCommerce<\/strong> y<strong> #Dise\u00f1oWeb<\/strong> de la mano de \u00a0reconocidos compa\u00f1eros del sector. Muchos de los encuentros se celebraron\u00a0de forma simult\u00e1nea, por lo que fue imposible dividirse para asistir a todas, \u00a1una pena!<\/p>\n<p>De todas formas, os dejamos aqu\u00ed una recopilaci\u00f3n de algunas de las presentaciones de las distintas ponencias, para que os vay\u00e1is empapando de los temas tan diversos de los que se hablaron, como el SEO, SEM, reputaci\u00f3n online, e-commerce, content marketing, social media y un largo etc\u00e9tera. \u00a1Que lo disfrut\u00e9is!<\/p>\n<ul>\n<li><strong>Viernes 7 de junio<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/twitter.com\/ikhuerta\">@ikhuerta<\/a> #analiticaCW<strong> <a href=\"http:\/\/blog.ikhuerta.com\/?p=1833\" target=\"_blank\" rel=\"noopener\">El modelo Keyword-landing como el futuro del reporting en SEO<\/a>. \u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/victorpuig\" target=\"_blank\" rel=\"noopener\">@victorpuig<\/a> #MarketingOnlineCW <strong><a href=\"http:\/\/www.slideshare.net\/Zinkdo\/10-errores-a-evitar-en-tu-reputacin-online-2013\" target=\"_blank\" rel=\"noopener\">10 errores a evitar en tu Reputaci\u00f3n Online<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/senormunoz\">@senormunoz<\/a> #seoCW<strong> <a href=\"http:\/\/www.senormunoz.es\/SEO-MARBELLA\/arquitecutra-seo-para-ecommerce\">Creando una buena arquitectura SEO para E-commerce<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/kokebcn\">@kokebcn<\/a> #seoCW \u00a0<strong><a href=\"http:\/\/www.adrenalina.es\/reputacion-online-en-el-congreso-web\/\">Reputaci\u00f3n Online y SEO<\/a><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/andotel\" target=\"_blank\" rel=\"noopener\">@andotel<\/a><\/span> #eCommerceCW <strong><a href=\"http:\/\/www.slideshare.net\/CarlosAndoneguiTeije\/fraude-online-congreso-web-zaragoza-2013?ref=http:\/\/www.adrenalina.es\/ponencias-cw13\/\">Intentos de fraude por Internet. As\u00ed intentan enga\u00f1ar a un e-commerce a tiendas <\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/hectormainar\">@hectormainar<\/a> #ecommerceCW<strong><a href=\"http:\/\/www.slideshare.net\/hectormainar\/cwzgz13-hectormainarbrucelee\"> Las 10 ense\u00f1anzas de Bruce Lee sobre el comercio electr\u00f3nico<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/arturomarimon\">@arturomarimon<\/a> #SeoCW <strong><a href=\"http:\/\/www.seocom.es\/blog\/content-marketing-seo\">Content Marketing y SEO <\/a><\/strong><\/p>\n<ul>\n<li><strong>S\u00e1bado 8 de junio<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/twitter.com\/pepetome\">@Pepetome<\/a> #MarketingOnline CW <strong><a href=\"http:\/\/www.slideshare.net\/Zinkdo\/nuevas-formas-demarketing2013digitalpepetome\">Nuevas formas de entender el Marketing Digital<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/ClaraAvilaC\">@claraavilac<\/a> #SocialMediaCW <strong><a href=\"http:\/\/www.claraavilac.com\/2013\/06\/08\/como-hacer-planes-de-contenidos-en-redes-sociales\/\">Creacci\u00f3n de contenidos en RRSS<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/gersonbeltran\">@gersonbeltran<\/a> #MarketingOnlineCW <strong><a href=\"http:\/\/es.slideshare.net\/gersonbeltran\/usos-de-la-geolocalizacion-en-el-marketing-online?ref=http:\/\/gersonbeltran.com\/2013\/06\/08\/usos-de-la-geolocalizacion-en-el-marketing-online\/\">El uso de la geolocalizaci\u00f3n en el marketing online <\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/warmth\">@warmth<\/a> #Dise\u00f1oWebCW<strong> <a href=\"http:\/\/prezi.com\/kgb8zjj2ycb2\/drupal-7-workshop\/\">Drupal como CMS<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/ClaraAvilaC\">@ClaraAvilaC<\/a> y <a href=\"https:\/\/twitter.com\/cooltabsapp\">@cooltabsapp<\/a> \u00a0#SocialMediaCW <strong><a href=\"http:\/\/es.slideshare.net\/cooltabs\/promociones-y-concursos-en-redes-sociales-congreso-web-2013\">Promociones y concursos en Social Media<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/rtayar\">@rtayar<\/a> #MarketingOnlineCW <strong><a href=\"http:\/\/www.slideshare.net\/ricardotayar\/7-claves-para-vender-bien-por-internet-comercio-electrnico-cw13?from_search=1\">7 claves para vender \u00a0de verdad por internet. Qu\u00e9 hacer y c\u00f3mo<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/miguellopezgo\">@MiguelLopezGo<\/a> \u00a0#MarketingOnlineCW \u00a0<strong><a href=\"http:\/\/www.slideshare.net\/1MarketingOnlineValencia\/cwzgz-2013-miguel-lopez-sld?ref=http:\/\/www.adrenalina.es\/ponencias-cw13\/\">An\u00e1lisis de campa\u00f1as en marketing online<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/aleyda\">@aleyda <\/a>#seoCW <strong><a href=\"http:\/\/www.slideshare.net\/aleydasolis\/creando-enlaces-a-prueba-de-penguin-por-aleyda-en-cwz13\">Creando enlaces a prueba de Penguin<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/nsamperiz\">@nsamperiz<\/a> #MarketingOnlineCW<strong> <a href=\"http:\/\/es.slideshare.net\/semmantica\/congreso-web?ref=http:\/\/www.semmantica.com\/blog\/congreso-web-2013-taller-sem\/\">Taller SEM<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/DanielPeris\">@DanielPeris<\/a><strong> <\/strong>#MarketingOnlineCW \u00a0<strong><a href=\"http:\/\/www.slideshare.net\/DanielPerisMolina\/appmarketing-cw13?ref=http:\/\/www.adrenalina.es\/ponencias-cw13\/\">Marketing de Apps <\/a><\/strong><\/p>\n<ul>\n<li><strong>Domingo 9 \u00a0de junio<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/twitter.com\/caresfe\">@caresfe<\/a> #marketingOnlineCW<strong> <a href=\"http:\/\/prezi.com\/f_bh1oepfksd\/performance-display-mkt\/\">\u00a0Performance Display Marketing<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/misterjuanolo\">@misterjuanolo<\/a> #SocialMediaCW <strong>\u00a0<a href=\"http:\/\/es.slideshare.net\/misterjuanolo\">La metodolog\u00f3a del CM<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/guillermovalls\">@guillermovalls<\/a> #MarketingOnlineCW \u00a0<strong><a href=\"http:\/\/www.slideshare.net\/guillermovalls\/como-monetizar-trafico-web\">Monetiza el tr\u00e1fico de tu web o blog<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/fernandomacia\">@fernandomacia<\/a> \u00a0#seoCW \u00a0<strong><a href=\"http:\/\/www.slideshare.net\/humanlevel\/analtica-web-y-seo-anlisis-y-segmentacin-de-fuentes-de-trfico?ref=http:\/\/www.humanlevel.com\/presentaciones\/formacion-seo\/analitica-web-y-seo-analisis-y-segmentacion-de-fuentes-de-trafico-congreso-web-zaragoza-2013.html\">Anal\u00edtica web y SEO: an\u00e1lisis de fuentes de tr\u00e1fico<\/a><\/strong><\/p>\n<p>Os dejamos tambi\u00e9n algunos de los muchos tweets-resumen que <a href=\"https:\/\/twitter.com\/CalvoConBarba\">@CalvoConBarba<\/a>\u00a0expuso en su charla de clausura. \u00a1Geniales!<\/p>\n<p><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_2-13-1-1.jpg\"><img decoding=\"async\" class=\" wp-image-5127 alignleft\" title=\"congreso-web-zaragoza-2013_2\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_2-13-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_4-12-1-1.jpg\"><img decoding=\"async\" class=\" wp-image-5128 alignleft\" title=\"congreso-web-zaragoza-2013_4\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_4-12-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_6-12-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5129 alignleft\" title=\"congreso-web-zaragoza-2013_6\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_6-12-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_9-12-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5130 alignleft\" title=\"congreso-web-zaragoza-2013_9\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_9-12-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_13-12-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5131 alignleft\" title=\"congreso-web-zaragoza-2013_13\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_13-12-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_15-11-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5132 alignleft\" title=\"congreso-web-zaragoza-2013_15\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_15-11-1-1.jpg\" alt=\"\" width=\"311\" height=\"81\" \/><\/a><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/congreso-web-zaragoza-2013_9-1-1.jpg\"><br \/>\n<\/a><\/p>\n<p><strong>\u00a1Hasta el a\u00f1o que viene en el #cw14!<\/strong> <\/p>\n<div style=\"display: none\">zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El fin de semana pasado asistimos a la tercera edici\u00f3n del Congreso Web \u00a0celebrado en Zaragoza #cw13, uno de los encuentros de referencia en Espa\u00f1a sobre el sector digital que cont\u00f3 con la asistencia de unas 4.000 personas del \u00e1mbito del marketing online. Ha sido un fin de semana de lo m\u00e1s intenso y productivo, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[83,30,67,7,56],"class_list":["post-5069","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","tag-comercio-electronico","tag-marketing-on-line","tag-reputacion-online","tag-seo","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Congreso Web Zaragoza 2013 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"En Overalia estuvimos en el Congreso Web 2013 celebrado en Zaragoza. Os dejamos las presentaciones de algunas de las ponencias sobre marketing online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congreso Web Zaragoza 2013 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"og:description\" content=\"En Overalia estuvimos en el Congreso Web 2013 celebrado en Zaragoza. Os dejamos las presentaciones de algunas de las ponencias sobre marketing online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-14T11:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/calvoconbarba-moto-congreso-web-zaragoza-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1023\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Congreso Web Zaragoza 2013\",\"datePublished\":\"2013-06-14T11:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\"},\"wordCount\":533,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/calvoconbarba-moto-congreso-web-zaragoza-550x413.jpg\",\"keywords\":[\"comercio electr\u00f3nico\",\"marketing online\",\"reputaci\u00f3n online\",\"seo\",\"social media marketing\"],\"articleSection\":[\"Eventos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/\",\"name\":\"Congreso Web Zaragoza 2013 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/congreso-web-zaragoza-2013\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2013\/06\/calvoconbarba-moto-congreso-web-zaragoza-550x413.jpg\",\"datePublished\":\"2013-06-14T11:23:57+00:00\",\"description\":\"En Overalia estuvimos en el Congreso Web 2013 celebrado en Zaragoza. 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