{"id":5892,"date":"2014-04-24T10:00:40","date_gmt":"2014-04-24T08:00:40","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=5892"},"modified":"2014-04-24T10:00:40","modified_gmt":"2014-04-24T08:00:40","slug":"el-futuro-de-los-buscadores-omexpo-2014","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/el-futuro-de-los-buscadores-omexpo-2014\/","title":{"rendered":"El futuro de los buscadores: OMEXPO 2014"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-5896\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2014\/04\/buscadores-1-1.jpg\" alt=\"buscadores\" width=\"223\" height=\"234\" \/>Tal como os avanz\u00e1bamos, <a href=\"http:\/\/es.linkedin.com\/in\/guillermovilarroig\" target=\"_blank\" rel=\"noopener\"><strong>Guillermo Vilarroig<\/strong><\/a>, director de <a href=\"http:\/\/www.overalia.com\/\" target=\"_blank\" rel=\"noopener\">Overalia<\/a>, acudi\u00f3 al congreso de marketing online <a href=\"http:\/\/www.omexpo.com\" target=\"_blank\" rel=\"noopener\">OMEXPO<\/a> que tuvo lugar en Madrid hace unos d\u00edas para impartir una charla sobre <a href=\"http:\/\/www.overalia.com\/blog\/04\/2014\/seo-social-media-internacionalizacion-online-omexpo-2014\/#internacionalizacion\">internacionalizaci\u00f3n online<\/a> y para moderar dos debates sobre la <a href=\"http:\/\/www.overalia.com\/blog\/04\/2014\/seo-social-media-internacionalizacion-online-omexpo-2014\/#redesseo\">influencia de las redes sociales en el posicionamiento org\u00e1nico<\/a>\u00a0\u00a0y sobre el<strong> futuro de los motores de b\u00fasqueda<\/strong>, cuyos detalles os resumimos a continuaci\u00f3n.<\/p>\n<p>Bajo el t\u00edtulo \u201c<strong>Search insights how to succeed<\/strong>\u201d,\u00a0<a href=\"http:\/\/www.linkedin.com\/pub\/ingrid-nagel\/4\/b48\/5aa\" target=\"_blank\" rel=\"noopener\"><strong>Ingrid Nagel<\/strong><\/a>, de Yahoo!; \u00a0<a href=\"http:\/\/es.linkedin.com\/in\/kellyanneleonard\/es\" target=\"_blank\" rel=\"noopener\"><strong>Kelly Leonard<\/strong><\/a>, de Bing y \u00a0<strong><a href=\"http:\/\/es.linkedin.com\/in\/gonzaloibanez\" target=\"_blank\" rel=\"noopener\">Gonzalo Ib\u00e1\u00f1ez<\/a>,\u00a0<\/strong>de Kanlli &#8211; Baidu Espa\u00f1a,\u00a0explicaron cu\u00e1les son los planes y visiones que tienen estos buscadores para el futuro pr\u00f3ximo.<\/p>\n<p><!--more--><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Eso s\u00ed, qu\u00e9 dif\u00edcil es argumentar la inversi\u00f3n en buscadores minoritarios como \u00e9stos cuando en Espa\u00f1a y en Europa Google es el que copa m\u00e1s del 90% del mercado. En cualquier caso, insistieron en que son una buena alternativa especialmente por los resultados que se logran a\u00a0<strong>costes inferiores<\/strong>, en comparaci\u00f3n con Google.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" title=\" Ingrid Nagel, de Yahoo!; Kelly Leonard, de Bing y Gonzalo Ib\u00e1\u00f1ez, de Kanlli - Baidu Espa\u00f1a.\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2014\/04\/Captura-de-pantalla-2014-04-24-a-las-09.36.24-1-1.png\" alt=\" Ingrid Nagel, de Yahoo!; Kelly Leonard, de Bing y Gonzalo Ib\u00e1\u00f1ez, de Kanlli - Baidu Espa\u00f1a.\" width=\"478\" height=\"166\" \/><\/p>\n<p dir=\"ltr\">Como mensaje principal, tanto Yahoo como Bing quisieron transmitir que son m\u00e1s que un buscador con un ecosistemas de\u00a0<strong>servicios y aplicaciones muy potentes y muy utilizados por los usuarios<\/strong>. Por ejemplo, Yahoo Answer, el servicio del tiempo o la X-box de Microsoft. Subrayaron que al usuario no solo se le puede impactar en la b\u00fasqueda sino en multitud de servicios y soportes. Y que en este sentido tanto Bing y Yahoo tiene mucho que ofrecer.<\/p>\n<p dir=\"ltr\">Ingrid Nagel anim\u00f3 a los asistentes a que probasen la experiencia de usuario de\u00a0<strong><a href=\"https:\/\/everything.yahoo.com\/\" target=\"_blank\" rel=\"noopener\">estos servicios<\/a><\/strong>\u00a0para convencerse. \u00a0Y es que no hay que olvidar que la publicidad de pago por clic fue una apuesta e invento de Yahoo y la gallina de los huevos de oro de Google.<\/p>\n<p>Lo que tenemos claro es que <strong>no es bueno esta dependencia de un motor de b\u00fasqueda<\/strong> que tenga en torno al 97% del mercado. Por lo que nosotros tambi\u00e9n apoyamos a Ingrid en su propuesta.<\/p>\n<p>Asimismo,\u00a0Gonzalo Ib\u00e1\u00f1ez\u00a0explic\u00f3 la importancia de <strong>entrar en el mercado chino a trav\u00e9s de Baidu<\/strong>, el buscador m\u00e1s utilizado en este pa\u00eds.\u00a0Nos dio una visi\u00f3n de lo complejo que es afrontar un proyecto para el mercado chino y la necesidad de ir de la mano de un experto que conozca las peculiaridades del idioma, del mercado y, sobre todo, del consumidor chino.<\/p>\n<p>En Overalia este a\u00f1o <strong>cumplimos 17 a\u00f1os en el sector online<\/strong> (empezamos en el 1996) y la verdad es que es un privilegio haber podido vivir la evoluci\u00f3n de un sector que ha cambiado tanta cosas. Solo con ver las empresas expositoras en el OME te das cuenta que muchas de ellas no exist\u00edan hace 5 a\u00f1os. Y que s\u00f3lo quedan 3 empresas de las que acud\u00edan en los inicios de este evento. \u00a0Y es que el dicho de \u201crenovarse o morir\u201d es una gran verdad en este sector. Despu\u00e9s de 17 a\u00f1os, en ello estamos. Lo bueno es que ya lo tenemos aprendido. Ya os informaremos de m\u00e1s novedades&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tal como os avanz\u00e1bamos, Guillermo Vilarroig, director de Overalia, acudi\u00f3 al congreso de marketing online OMEXPO que tuvo lugar en Madrid hace unos d\u00edas para impartir una charla sobre internacionalizaci\u00f3n online y para moderar dos debates sobre la influencia de las redes sociales en el posicionamiento org\u00e1nico\u00a0\u00a0y sobre el futuro de los motores de b\u00fasqueda, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[18,29],"class_list":["post-5892","post","type-post","status-publish","format-standard","hentry","category-eventos_overalia","category-overalia","tag-marketing-en-buscadores","tag-ome"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los buscadores: OMEXPO 2014 - 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