{"id":6118,"date":"2014-11-04T17:18:35","date_gmt":"2014-11-04T15:18:35","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=6118"},"modified":"2014-11-04T17:18:35","modified_gmt":"2014-11-04T15:18:35","slug":"overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/","title":{"rendered":"Overalia y Hootsuite, de la mano para optimizar las estrategias Social Media Marketing"},"content":{"rendered":"<p>\u00bfSab\u00edas que <a href=\"http:\/\/www.overalia.com\">Overalia<\/a> es <a href=\"https:\/\/socialbusiness.hootsuite.com\/solution-partner.html\" target=\"_blank\" rel=\"noopener\">Hootsuite Solution Partner<\/a>? Esto significa que colaboramos con <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><strong>\u00ae <\/strong>para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las <strong>redes sociales<\/strong>.<!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-6122\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2014\/11\/solution-partner-badge-1-1.png\" alt=\"Hootsuite Partner Program\" width=\"200\" height=\"200\" \/>La mayor\u00eda de vosotros ya la conocer\u00e9is, porque <strong>Hootsuite<\/strong> es la plataforma m\u00e1s popular para gestionar los perfiles y p\u00e1ginas sociales de empresas y organizaciones. Pero en su versi\u00f3n <a href=\"https:\/\/hootsuite.com\/es-es\/plans\/enterprise\" target=\"_blank\" rel=\"nofollow noopener\">Enterprise<\/a> es mucho m\u00e1s que eso, gracias a sus avanzadas funcionalidades para <strong>garantizar la seguridad<\/strong>, <strong>optimizar la colaboraci\u00f3n<\/strong> y <strong>medir los resultados<\/strong>.<\/p>\n<p>En Overalia siempre hemos pensado que el trabajo de las personas y tener una <strong>estrategia bien definida<\/strong> est\u00e1n por encima de cualquier herramienta; pero tambi\u00e9n tenemos claro que existen herramientas que pueden ayudar a ponerla en marcha, analizarla y mejorarla. Si utilizamos herramientas que agilizan ciertas acciones, tendremos m\u00e1s tiempo para dedicar a pensar nuestra estrategia y adaptarla en base a los resultados obtenidos.<\/p>\n<p>En este sentido, Hootsuite se integra a la perfecci\u00f3n en la gama de servicios y productos que ofrecemos en Overalia. Por ello hemos apostado por ofrecer a nuestros clientes el soporte necesario para aprovechar las funcionalidades de esta plataforma:<\/p>\n<ul>\n<li><strong>Oportunidades de engagement<\/strong>. Hootsuite facilita la <strong>escucha activa<\/strong> en redes sociales y ayuda a <strong>mejorar la interacci\u00f3n<\/strong> entre marcas y usuarios.\n<ul>\n<li>Permite crear columnas con b\u00fasquedas interesantes para el sector de cada empresa (palabras clave, competidores, hashtags de eventos&#8230;) as\u00ed como filtrar los resultados para identificar a los usuarios m\u00e1s influyentes.<\/li>\n<li>Permite programar los mensajes de diversas campa\u00f1as, para as\u00ed poder dedicar m\u00e1s tiempo a escuchar e interactuar con la comunidad.<\/li>\n<li>Permite gestionar todas las redes sociales desde un mismo panel.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Herramientas colaborativas.<\/strong> Permite que varios miembros de la empresa participen en la gesti\u00f3n de redes sociales. Es posible asignar mensajes y compartir b\u00fasquedas o listas de seguimiento. Agiliza la comunicaci\u00f3n entre equipos, por lo que el flujo de trabajo es m\u00e1s eficaz.<\/li>\n<li><strong>An\u00e1lisis<\/strong>. Para medir los resultados de las acciones realizadas, Hootsuite cuenta con m\u00e1s de 40 m\u00f3dulos para crear informes personalizados. Asimismo, hay varias plantillas predeterminadas para cada red social. En Hootsuite Enterprise, el acceso a estos m\u00f3dulos es ilimitado; en Hootsuite Pro se utiliza un sistema de puntos.<\/li>\n<li><strong>Permisos y seguridad<\/strong>. Hootsuite Enterprise cuenta con opciones avanzadas para asignar roles espec\u00edficos a cada usuario y garantizar la seguridad de las redes corporativas con permisos personalizados (avanzado, editor, limitado&#8230;), as\u00ed como la posibilidad de marcar ciertas redes como seguras para evitar posibles errores como publicar un tuit personal desde la cuenta corporativa.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que Overalia es Hootsuite Solution Partner? Esto significa que colaboramos con Hootsuite\u00ae para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las redes sociales.<\/p>\n","protected":false},"author":1,"featured_media":6607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,23,12],"tags":[218,56],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overalia","category-recomendamos","category-university","tag-hootsuite","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overalia y Hootsuite optimizan las estrategias Social Media Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overalia y Hootsuite optimizan las estrategias Social Media Marketing\" \/>\n<meta property=\"og:description\" content=\"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-04T15:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Overalia y Hootsuite, de la mano para optimizar las estrategias Social Media Marketing\",\"datePublished\":\"2014-11-04T15:18:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\"},\"wordCount\":463,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg\",\"keywords\":[\"hootsuite\",\"social media marketing\"],\"articleSection\":[\"Overalia\",\"Recomendamos\",\"University\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\",\"name\":\"Overalia y Hootsuite optimizan las estrategias Social Media Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg\",\"datePublished\":\"2014-11-04T15:18:35+00:00\",\"description\":\"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg\",\"width\":1400,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.overalia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overalia y Hootsuite, de la mano para optimizar las estrategias Social Media Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.overalia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"width\":416,\"height\":222,\"caption\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\",\"name\":\"Overalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"caption\":\"Overalia\"},\"sameAs\":[\"https:\/\/www.overalia.com\/blog\"],\"url\":\"https:\/\/www.overalia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overalia y Hootsuite optimizan las estrategias Social Media Marketing","description":"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Overalia y Hootsuite optimizan las estrategias Social Media Marketing","og_description":"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.","og_url":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/","og_site_name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","article_published_time":"2014-11-04T15:18:35+00:00","og_image":[{"width":1400,"height":1000,"url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg","type":"image\/jpeg"}],"author":"Overalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Overalia","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#article","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/"},"author":{"name":"Overalia","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449"},"headline":"Overalia y Hootsuite, de la mano para optimizar las estrategias Social Media Marketing","datePublished":"2014-11-04T15:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/"},"wordCount":463,"commentCount":2,"publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg","keywords":["hootsuite","social media marketing"],"articleSection":["Overalia","Recomendamos","University"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/","url":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/","name":"Overalia y Hootsuite optimizan las estrategias Social Media Marketing","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg","datePublished":"2014-11-04T15:18:35+00:00","description":"\u00bfSab\u00edas que\u00a0Overalia\u00a0es\u00a0Hootsuite Solution Partner? Esto significa que colaboramos con\u00a0Hootsuite\u00ae\u00a0para la comercializaci\u00f3n, implementaci\u00f3n y soporte de su plataforma en empresas y organizaciones. \u00bfEl objetivo? Ayudar a cualquier empresa u organizaci\u00f3n a sacar el m\u00e1ximo partido de las\u00a0redes sociales.","breadcrumb":{"@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#primaryimage","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/01\/hootsuite-partner-1.jpg","width":1400,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.overalia.com\/blog\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.overalia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Overalia y Hootsuite, de la mano para optimizar las estrategias Social Media Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.overalia.com\/blog\/#website","url":"https:\/\/www.overalia.com\/blog\/","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"","publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overalia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.overalia.com\/blog\/#organization","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","url":"https:\/\/www.overalia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","width":416,"height":222,"caption":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449","name":"Overalia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","caption":"Overalia"},"sameAs":["https:\/\/www.overalia.com\/blog"],"url":"https:\/\/www.overalia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/6118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/comments?post=6118"}],"version-history":[{"count":0,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/6118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media\/6607"}],"wp:attachment":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media?parent=6118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/categories?post=6118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/tags?post=6118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}