{"id":6837,"date":"2016-05-11T09:00:09","date_gmt":"2016-05-11T07:00:09","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=6837"},"modified":"2016-05-11T09:00:09","modified_gmt":"2016-05-11T07:00:09","slug":"analisis-de-competidores","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/","title":{"rendered":"An\u00e1lisis de competidores: conoce antes de decidir"},"content":{"rendered":"<p>El <strong>an\u00e1lisis de competidores<\/strong> es una pieza clave a la hora de establecer una estrategia online. Siempre debemos establecer objetivos iniciales, analizar el p\u00fablico objetivo o perfiles a los que nos dirigiremos, planificar las acciones, etc. pero si en toda esta fase de estrategia no incluimos un an\u00e1lisis de nuestros competidores m\u00e1s cercanos, tendremos m\u00e1s opciones de fracasar en el intento.<!--more--><\/p>\n<p>Conocer qu\u00e9 est\u00e1n haciendo nuestros competidores nos permitir\u00e1 tomar decisiones m\u00e1s acertadas desde un principio. No nos asegurar\u00e1 el \u00e9xito, pero nos ayudar\u00e1 a <strong>acertar en la diana antes y con menor esfuerzo<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-6839\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/Analisis-de-competidores.jpg\" alt=\"An\u00e1lisis de competidores\" width=\"357\" height=\"757\" srcset=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/Analisis-de-competidores.jpg 357w, https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/Analisis-de-competidores-141x300.jpg 141w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/>Eso s\u00ed, cuando hablamos de realizar un <strong>an\u00e1lisis de competidores<\/strong>, debemos tener claro qu\u00e9 cosas podemos analizar, ya que no toda la informaci\u00f3n relativa a un competidor est\u00e1 disponible.<\/p>\n<p>Hay varias <strong>herramientas para poder analizar aspectos de SEO y SEM<\/strong>, tales como MOZ, Majestic, SEMRush, etc. Gracias a estas herramientas, podremos obtener datos tales como los enlaces que apuntan a nuestros competidores (para ver si podemos gestionar nosotros tambi\u00e9n dichos enlaces), palabras clave por las que apuestan en pago por clic y en SEO (para descubrir palabras que quiz\u00e1 no hemos tenido en cuenta a la hora de establecer los objetivos de visibilidad, por ejemplo) y otras muchas opciones.<\/p>\n<p><strong>Tambi\u00e9n en redes sociales<\/strong> nos podremos aprovechar de muchas herramientas (Followerwonk, Hootsuite, etc.) para analizar cuestiones como los \u00edndices de popularidad de cada competidor, o las menciones y mensajes que reciben.<\/p>\n<p>Pero como dec\u00edamos previamente, no toda la informaci\u00f3n de nuestros competidores est\u00e1 disponible. Como es l\u00f3gico, no podremos tener datos de sus visitas, ventas online o leads capturados.<\/p>\n<p>El dato positivo es que con todo lo que s\u00ed podemos analizar, podremos <strong>visualizar un escenario mucho m\u00e1s realista<\/strong> sobre qui\u00e9n es qui\u00e9n en nuestro entorno online y saber con mucho mayor detalle a qu\u00e9 nos enfrentaremos.<\/p>\n<p>Nosotros, en Overalia, tenemos esta idea muy interiorizada, y siempre que ayudamos a nuestros clientes con su <strong>estrategia online<\/strong>, abogamos por realizar un an\u00e1lisis de competidores concienzudo, para conocer mejor c\u00f3mo deber\u00edamos enfocar la estrategia, e incluso para encontrar competidores que nuestros competidores no conoc\u00edan.<\/p>\n<p>Si est\u00e1s interesado en conocer c\u00f3mo lo realizamos, \u00a1no dudes en echarle un vistazo a nuestro servicio de <a href=\"http:\/\/www.overalia.com\/estrategia-online\/analisis-competencia\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis de la competencia<\/a> o <a href=\"http:\/\/www.overalia.com\/contacto\" target=\"_blank\" rel=\"noopener\">contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis de competidores es una pieza clave a la hora de establecer una estrategia online. Siempre debemos establecer objetivos iniciales, analizar el p\u00fablico objetivo o perfiles a los que nos dirigiremos, planificar las acciones, etc. pero si en toda esta fase de estrategia no incluimos un an\u00e1lisis de nuestros competidores m\u00e1s cercanos, tendremos m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[13,221],"class_list":["post-6837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-analisis-competencia","tag-estrategia-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lisis de competidores: conoce antes de decidir<\/title>\n<meta name=\"description\" content=\"El an\u00e1lisis de competidores te ayudar\u00e1 a lograr m\u00e1s f\u00e1cil tus objetivos online. 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Conoce qu\u00e9 hacen bien y qu\u00e9 no para que puedas decidir con mejor criterio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T07:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/cabecera-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"An\u00e1lisis de competidores: conoce antes de decidir\",\"datePublished\":\"2016-05-11T07:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/\"},\"wordCount\":402,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/cabecera-1.jpg\",\"keywords\":[\"an\u00e1lisis competencia\",\"estrategia online\"],\"articleSection\":[\"Recomendamos\",\"University\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/\",\"name\":\"An\u00e1lisis de competidores: conoce antes de decidir\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/analisis-de-competidores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/05\/cabecera-1.jpg\",\"datePublished\":\"2016-05-11T07:00:09+00:00\",\"description\":\"El an\u00e1lisis de competidores te ayudar\u00e1 a lograr m\u00e1s f\u00e1cil tus objetivos online. 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