{"id":69,"date":"2008-09-03T08:46:33","date_gmt":"2008-09-03T06:46:33","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=69"},"modified":"2008-09-03T08:46:33","modified_gmt":"2008-09-03T06:46:33","slug":"objetivo-conversion","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/objetivo-conversion\/","title":{"rendered":"Objetivo: Conversi\u00f3n"},"content":{"rendered":"<p><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2008\/09\/logo_gwo-1-1.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-68\" title=\"logo_gwo\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2008\/09\/logo_gwo-1-1.jpg\" alt=\"\" width=\"175\" height=\"67\" \/><\/a> <span style=\"font-size: x-small;\">Website Optimizer es la herramienta perfecta para la optimizaci\u00f3n de websites. Permite, mediante A\/B testing o <\/span><span style=\"font-size: x-small;\">Multivariate testing, comparar diferentes creatividades de un mismo mensaje permitiendo elegir la opci\u00f3n que <\/span><span style=\"font-size: x-small;\">mayor rendimiento de conversiones ofrezca. <\/span><\/p>\n<p>En el pasado han quedado los esfuerzos por conseguir visitas, visitas y m\u00e1s visitas, sin saber si las visitas son de calidad o no, o sin saber si en realidad son usuarios interesados por los productos o servicios que ofrecemos en nuestras webs. Ha llegado la hora de centrar los esfuerzos en convertir a nuestros usuarios en clientes reales, o al menos concentrarnos en que est\u00e9n lo m\u00e1s cerca posible de serlo. Debemos llevar a nuestro usuario a la acci\u00f3n, motiv\u00e1ndole, sugiri\u00e9ndole y convenci\u00e9ndole para que act\u00fae y de esta forma conseguir la anhelada conversi\u00f3n. Denominaremos conversi\u00f3n al hecho de cumplir un objetivo puntual dentro de nuestra landing page o pagina de aterrizaje.<\/p>\n<p id=\"ed4f20\" class=\"MsoNormal\">Google Website Optimizer nos ayuda a experimentar, aprender, probar, optimizar, a tomar decisiones&#8230; y todo ello en tiempo real. Una herramienta de Marketing de valor incalculable.<\/p>\n<p>Convirtamos a nuestros usuarios en clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Optimizer es la herramienta perfecta para la optimizaci\u00f3n de websites. Permite, mediante A\/B testing o Multivariate testing, comparar diferentes creatividades de un mismo mensaje permitiendo elegir la opci\u00f3n que mayor rendimiento de conversiones ofrezca. En el pasado han quedado los esfuerzos por conseguir visitas, visitas y m\u00e1s visitas, sin saber si las visitas son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[21,59,30],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-university","tag-google","tag-landing-page","tag-marketing-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objetivo: Conversi\u00f3n - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Ha llegado la hora de centrar los esfuerzos en convertir a nuestros usuarios en clientes reales, o al menos concentrarnos en que est\u00e9n lo m\u00e1s cerca posible de serlo. 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