{"id":7007,"date":"2016-09-19T09:00:29","date_gmt":"2016-09-19T07:00:29","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7007"},"modified":"2016-09-19T09:00:29","modified_gmt":"2016-09-19T07:00:29","slug":"crear-una-pagina-web-rentable","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/crear-una-pagina-web-rentable\/","title":{"rendered":"Crear una p\u00e1gina web rentable"},"content":{"rendered":"<p>Seguro que has pensado m\u00e1s de una vez en <strong>crear una p\u00e1gina web<\/strong> o redise\u00f1ar la que ya dispones y que se convierta en una web <strong>rentable<\/strong>. Y muy probablemente, habr\u00e1s pensado que la palabra rentabilidad al hablar de webs va unida a tiendas de comercio electr\u00f3nico. Pero no tiene por qu\u00e9 ser s\u00f3lo as\u00ed.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7008 size-full\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/09\/crear-pagina-web-1-1.jpg\" alt=\"Crear p\u00e1gina web rentable\" width=\"1617\" height=\"1163\" \/><\/p>\n<p>La rentabilidad no tiene porqu\u00e9 medirse s\u00f3lo en transacciones directas. Si pensamos en el trabajo que realiza un comercial de una empresa de venta de servicios o productos, somos conscientes de que es un elemento que genera rentabilidad, gracias a sus acciones a la hora de atraer nuevos clientes y convencerles. \u00bf<strong>Por qu\u00e9 no convertir tu sitio web en un comercial<\/strong>?<\/p>\n<p>Para crear una p\u00e1gina web rentable habr\u00eda que pensar sobre todo en dos facetas importantes que tambi\u00e9n se dan en la actividad comercial \u201coffline\u201d:<\/p>\n<ul>\n<li><strong>Encontrar y que nos encuentre usuarios dispuestos a comprar nuestros productos\/servicios<\/strong>: esto que en el mundo offline se realiza con publicidad, asistencia a ferias, llamadas a puerta fr\u00eda, etc. tambi\u00e9n se puede realizar en el mundo online de distintas maneras (posicionamiento SEO, campa\u00f1as de pago por clic, mailings, etc.). Todo esto tiene un coste, tanto en el mundo offline como en el online, pero en este \u00faltimo, es posible controlar los costes y resultados de manera m\u00e1s exacta y barata.<\/li>\n<li><strong>Enfocar nuestra p\u00e1gina web en las llamadas a la acci\u00f3n<\/strong>: tal y como un comercial decide qu\u00e9 puede interesar m\u00e1s a su oyente para convencerle y le realiza ofertas acordes, una p\u00e1gina web deber\u00eda encaminar sus contenidos a ofrecer datos y llamadas a la acci\u00f3n que convenzan a los usuarios que lleguen al sitio web, con el objetivo de que terminen por dejarnos una consulta o petici\u00f3n al final de su visita.<\/li>\n<\/ul>\n<p>Esto es la columna vertebral sobre la que habr\u00eda que actuar a la hora de crear una p\u00e1gina web rentable, pero cada caso es distinto, y lo mejor es plantear un <strong>seguimiento continuo<\/strong> que permita la mejora continua de resultados, a trav\u00e9s de una de las metodolog\u00edas m\u00e1s exitosas: la <strong>metodolog\u00eda del prueba-error<\/strong>.<\/p>\n<p>Si quieres que te echemos una mano para crear una p\u00e1gina web, no lo dudes y \u00a1<a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>! Te contaremos c\u00f3mo puedes <strong>obtener resultados exitosos<\/strong> con tu sitio web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro que has pensado m\u00e1s de una vez en crear una p\u00e1gina web o redise\u00f1ar la que ya dispones y que se convierta en una web rentable. Y muy probablemente, habr\u00e1s pensado que la palabra rentabilidad al hablar de webs va unida a tiendas de comercio electr\u00f3nico. Pero no tiene por qu\u00e9 ser s\u00f3lo as\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":7008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[230],"class_list":["post-7007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-rentabilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crear una p\u00e1gina web rentable<\/title>\n<meta name=\"description\" content=\"Una web puede ser rentable aunque no sea un comercio electr\u00f3nico. 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