{"id":7011,"date":"2016-09-29T09:00:19","date_gmt":"2016-09-29T07:00:19","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7011"},"modified":"2016-09-29T09:00:19","modified_gmt":"2016-09-29T07:00:19","slug":"como-usar-las-redes-sociales-en-una-empresa-b2b","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/como-usar-las-redes-sociales-en-una-empresa-b2b\/","title":{"rendered":"C\u00f3mo integrar las redes sociales en una estrategia comercial B2B"},"content":{"rendered":"<p>Muchos empresarios\u00a0<strong>B2B<\/strong> piensan que las <strong>redes sociales<\/strong> no sirven para su <strong>estrategia de marketing<\/strong>, que solo las empresas\u00a0B2C pueden sacarles partido a trav\u00e9s de promociones e interacci\u00f3n con sus \u00abfans\u00bb. Otros solo las utilizan para difundir noticias sobre su negocio. Pero la realidad es que, gracias a la <strong>escucha activa<\/strong>, las redes sociales ofrecen\u00a0una gran oportunidad de <strong>prospecci\u00f3n comercial<\/strong>.<\/p>\n<p>Las redes sociales han cambiado el modelo de ventas tradicional por el <strong>social selling<\/strong>. En vez de realizar visitas a puerta fr\u00eda,\u00a0la prospecci\u00f3n se ha convertido en un pilar fundamental en el proceso de venta.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7035\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/09\/redes-sociales-estragia-1-1.jpg\" alt=\"Redes sociales en el proceso de venta\" width=\"1600\" height=\"1067\" \/><\/p>\n<p>Gracias a toda la informaci\u00f3n que los usuarios intercambian en las redes sociales, los comerciales de las empresas pueden <strong>identificar\u00a0clientes potenciales<\/strong> (las personas que toman las decisiones de compra en las\u00a0empresas a las que quieren vender su producto o servicio) y conocer a fondo sus necesidades e intereses, antes de realizar un acercamiento para la venta.<\/p>\n<p>Para ello pueden utilizar, entre otras, herramientas como <a href=\"http:\/\/www.overalia.com\/blog\/11\/2014\/5-tecnicas-de-escucha-activa-con-hootsuite\/\">Hootsuite<\/a>, Audience o Followerwonk. Buscar usuarios influyentes\u00a0o clientes en base a las palabras clave de su biograf\u00eda de Twitter, organizarlos en listas para monitorizar su actividad, guardar y seguir b\u00fasquedas para detectar oportunidades de venta, vigilar a los competidores&#8230; Son algunas de las posibilidades que ofrecen las redes sociales para facilitar las ventas B2B.<\/p>\n<p>Si quieres que te echemos una mano con tu estrategia de escucha activa, no lo dudes y \u00a1<a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchos empresarios\u00a0B2B piensan que las redes sociales no sirven para su estrategia de marketing, que solo las empresas\u00a0B2C pueden sacarles partido a trav\u00e9s de promociones e interacci\u00f3n con sus \u00abfans\u00bb. Otros solo las utilizan para difundir noticias sobre su negocio. Pero la realidad es que, gracias a la escucha activa, las redes sociales ofrecen\u00a0una gran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[179,237,218,26,56,238],"class_list":["post-7011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-b2b","tag-escucha-activa","tag-hootsuite","tag-monitorizacion","tag-social-media-marketing","tag-social-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrar las redes sociales en una estrategia comercial B2B<\/title>\n<meta name=\"description\" content=\"Gracias a la\u00a0escucha activa, las redes sociales ofrecen a las empresas b2b una gran oportunidad de\u00a0prospecci\u00f3n comercial.\" 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