{"id":7047,"date":"2016-10-03T09:00:48","date_gmt":"2016-10-03T07:00:48","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7047"},"modified":"2016-10-03T09:00:48","modified_gmt":"2016-10-03T07:00:48","slug":"google-optimize","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/google-optimize\/","title":{"rendered":"Google Optimize: la versi\u00f3n gratuita de Google Optimize 360"},"content":{"rendered":"<p>Google ha anunciado que en breve lanzar\u00e1 una versi\u00f3n gratuita de la nueva herramienta <strong>Google Optimize<\/strong>. \u00a0Se trata de una de las herramientas incluidas en la suite Analytics 360 que anunci\u00f3 en marzo, y pronto <strong>podr\u00e1 ser utilizada por todos<\/strong> los usuarios que dispongan de una cuenta de Google Analytics.<!--more--><\/p>\n<p>Hace algunos a\u00f1os, Google daba sus primeros pasos en herramientas de testing de contenidos con <strong>Google Website Optimizer<\/strong>, que permit\u00eda gestionar tests tanto de tipo A\/B como multivariantes. Con el tiempo, integraron dicha herramienta entre las funcionalidades propias de Google Analytics, con el nombre \u201c<strong>Experimentos<\/strong>\u201d.<\/p>\n<p>Parece que ahora Google quiere ir un paso m\u00e1s all\u00e1 y con esta versi\u00f3n gratuita de su herramienta Optimize 360 permitir\u00e1 que <strong>cualquier usuario<\/strong> con pocos conocimientos de programaci\u00f3n y\/o maquetaci\u00f3n, <strong>adem\u00e1s de gestionar el experimento<\/strong>, pueda ser quien <strong>haga los cambios a testar<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7048\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/09\/google-optimize-1-1.jpg\" alt=\"Google Optimize\" width=\"1600\" height=\"1138\" \/><\/p>\n<p>A trav\u00e9s de Google Optimize<strong>\u00a0ser\u00e1 posible seleccionar distintos elementos de la p\u00e1gina y crear versiones<\/strong> distintas para testar. Esta funcionalidad ya la ofrec\u00edan otras herramientas de optimizaci\u00f3n, pero que Google, con la presencia que tiene en el mercado de la anal\u00edtica web, lo ofrezca de manera gratuita y dentro de toda la informaci\u00f3n que ya recoge Google Analytics probablemente supondr\u00e1 un paso m\u00e1s all\u00e1 en la optimizaci\u00f3n de los sitios web.<\/p>\n<p>Si quieres ser de los primeros en tener acceso a la herramienta, Google ha publicado un <strong>formulario para solicitar una <a href=\"https:\/\/optimize.google.com\/optimize\/signup\/\">invitaci\u00f3n<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ha anunciado que en breve lanzar\u00e1 una versi\u00f3n gratuita de la nueva herramienta Google Optimize. \u00a0Se trata de una de las herramientas incluidas en la suite Analytics 360 que anunci\u00f3 en marzo, y pronto podr\u00e1 ser utilizada por todos los usuarios que dispongan de una cuenta de Google Analytics.<\/p>\n","protected":false},"author":1,"featured_media":7049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222,23],"tags":[61],"class_list":["post-7047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","category-recomendamos","tag-testing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Optimize: la versi\u00f3n gratuita de Google Optimize 360<\/title>\n<meta name=\"description\" content=\"Google anuncia Google Optimize, herramienta que har\u00e1 posible seleccionar distintos elementos de la p\u00e1gina y crear varias versiones para testar.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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