{"id":7059,"date":"2016-10-13T10:00:43","date_gmt":"2016-10-13T08:00:43","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7059"},"modified":"2016-10-13T10:00:43","modified_gmt":"2016-10-13T08:00:43","slug":"segmentar-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/segmentar-redes-sociales\/","title":{"rendered":"\u00bfC\u00f3mo segmentar en redes sociales?"},"content":{"rendered":"<p>Cuando empezamos esta serie de posts sobre\u00a0c\u00f3mo <a href=\"http:\/\/www.overalia.com\/blog\/09\/2016\/como-usar-las-redes-sociales-en-una-empresa-b2b\/\">integrar las redes sociales en la estrategia comercial de un negocio B2B<\/a>, destac\u00e1bamos\u00a0<strong>posibilidades de prospecci\u00f3n<\/strong> que ofrecen.\u00a0Pero, adem\u00e1s, tambi\u00e9n facilitan otro pilar fundamental para conseguir beneficios: la <strong>segmentaci\u00f3n de campa\u00f1as<\/strong>.<\/p>\n<p>Gracias a la segmentaci\u00f3n de campa\u00f1as en las principales redes sociales, podemos dirigir nuestro mensaje\u00a0a un p\u00fablico muy concreto.<!--more--><\/p>\n<h2>Segmentaci\u00f3n de campa\u00f1as en Facebook<\/h2>\n<p>En <strong>Facebook<\/strong> podemos segmentar nuestras\u00a0campa\u00f1as en base a la ubicaci\u00f3n, los datos demogr\u00e1ficos, los intereses o los comportamientos de nuestro p\u00fablico objetivo. Por ejemplo, podemos dirigirnos a usuarios entre 30 y 55 a\u00f1os con formaci\u00f3n universitaria en empresariales, y de lugares en los que queremos expandir nuestro negocio.<\/p>\n<p>Adem\u00e1s, tambi\u00e9n podemos dirigirnos a p\u00fablicos personalizados, mediante listas propias, para impactar en clientes ya existentes, o buscar personas con intereses similares a estos.<\/p>\n<h2>Segmentaci\u00f3n de campa\u00f1as en Twitter<\/h2>\n<p>En <strong>Twitter Ads<\/strong>, podemos segmentar nuestras campa\u00f1as seg\u00fan ubicaci\u00f3n, palabras clave, seguidores de cuentas concretas, intereses&#8230; Pero adem\u00e1s, si realizamos una labor de prospecci\u00f3n previa, podremos afinar a\u00fan m\u00e1s esta segmentaci\u00f3n.<\/p>\n<p>Podemos localizar a nuestros clientes a trav\u00e9s de su email, detectar los seguidores de nuestra competencia, buscar influencers&#8230; e indagar en sus intereses y temas de conversaci\u00f3n para ajustar las campa\u00f1as que queremos dirigir a ellos.<\/p>\n<h2>Segmentaci\u00f3n de campa\u00f1as en LinkedIn<\/h2>\n<p>Adem\u00e1s de las habituales segmentaciones geogr\u00e1ficas y demogr\u00e1ficas, en <strong>LinkedIn Ads<\/strong> podemos dirigirnos a profesionales de sectores o negocios\u00a0concretos, con puestos concretos. Por ejemplo, podemos llegar a gerentes de empresas alemanas de m\u00e1quina-herramienta, que tengan entre 51 y 200 empleados.<\/p>\n<h2>Segmentaci\u00f3n de campa\u00f1as en Youtube<\/h2>\n<p>Grupos demogr\u00e1ficos, ubicaciones\u00a0(canales de Youtube, v\u00eddeos de Youtube, webs de la red Display, aplicaciones de la red Display),\u00a0temas de v\u00eddeos y canales, intereses&#8230; Tambi\u00e9n en <strong>Youtube<\/strong> podemos llegar a audiencias muy definidas.<\/p>\n<p>Gracias a los intereses, podremos llegar a usuarios interesados en nuestros servicios aunque est\u00e9n viendo v\u00eddeos de otra tem\u00e1tica, e incluso llegar\u00a0a usuarios que ya est\u00e9n en la etapa de decisi\u00f3n del proceso\u00a0de compra.<\/p>\n<p>En definitiva, una adecuada monitorizaci\u00f3n y segmentaci\u00f3n aumentan nuestras posibilidades de obtener contactos y clientes. \u00bfA qu\u00e9 esperas? Si quieres que te ayudemos a llegar a tu p\u00fablico objetivo, <a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando empezamos esta serie de posts sobre\u00a0c\u00f3mo integrar las redes sociales en la estrategia comercial de un negocio B2B, destac\u00e1bamos\u00a0posibilidades de prospecci\u00f3n que ofrecen.\u00a0Pero, adem\u00e1s, tambi\u00e9n facilitan otro pilar fundamental para conseguir beneficios: la segmentaci\u00f3n de campa\u00f1as. Gracias a la segmentaci\u00f3n de campa\u00f1as en las principales redes sociales, podemos dirigir nuestro mensaje\u00a0a un p\u00fablico muy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[179,241,242,239,82,240,238,243,244],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-b2b","tag-facebook-ads","tag-linkedin-ads","tag-redes-sociales","tag-segmentacion","tag-social-media","tag-social-selling","tag-twitter-ads","tag-youtube-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo segmentar en redes sociales? - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Gracias a la segmentaci\u00f3n de campa\u00f1as en las principales redes sociales, podemos dirigir nuestro mensaje\u00a0a un p\u00fablico muy concreto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/segmentar-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo segmentar en redes sociales? 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