{"id":7093,"date":"2016-10-19T09:04:33","date_gmt":"2016-10-19T07:04:33","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7093"},"modified":"2016-10-19T09:04:33","modified_gmt":"2016-10-19T07:04:33","slug":"profundizando-en-el-potencial-de-double-click-y-su-integracion-con-google-analtytics-360","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/profundizando-en-el-potencial-de-double-click-y-su-integracion-con-google-analtytics-360\/","title":{"rendered":"DoubleClick y su integraci\u00f3n con Google Analytics 360"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Desde <\/span><a href=\"http:\/\/www.overalia.com\"><span style=\"font-weight: 400;\">Overalia<\/span><\/a><span style=\"font-weight: 400;\"> seguimos apostando por <\/span><a href=\"http:\/\/www.overalia.com\/doubleclick\"><span style=\"font-weight: 400;\">DoubleClick<\/span><\/a><span style=\"font-weight: 400;\">, como plataforma muy potente para crear, gestionar y optimizar campa\u00f1as de marketing online. Por ello, en las \u00faltimas semanas\u00a0hemos asistido a dos nuevas sesiones formativas, en las oficinas de Google en Madrid.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">El 29 de septiembre, tuvimos la oportunidad de conocer de cerca la integraci\u00f3n de <\/span><b>DoubleClick<\/b><span style=\"font-weight: 400;\"> y <\/span><a href=\"http:\/\/www.overalia.com\/blog\/05\/2016\/google-analytics-360\/\"><span style=\"font-weight: 400;\">Google Analytics 360<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Para estrategias <\/span><b>remarketing<\/b><span style=\"font-weight: 400;\">, la integraci\u00f3n de <\/span><b>Google Analytics 360<\/b><span style=\"font-weight: 400;\"> con <\/span><a href=\"http:\/\/www.overalia.com\/blog\/06\/2016\/overalia-la-sesion-formacion-doubleclick-bid-manager\/\"><span style=\"font-weight: 400;\">DoubleClick Bid Manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Y para <\/span><b>reportes<\/b><span style=\"font-weight: 400;\">, la integraci\u00f3n de <\/span><b>Google Analytics 360<\/b><span style=\"font-weight: 400;\"> con varias de las herramientas de DoubleClick (Bid Manager, Campaing Manager y Search).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Con todas estas herramientas integradas, tendr\u00edamos <strong>Google Analytics 360 Suite<\/strong> que se compone de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics 360 (antiguo Google Analytics Premium)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attribution 360 ( en base a la compra de Audometry)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize 360 (para el testing y la personalizaci\u00f3n)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience center (para la gesti\u00f3n de audiencias)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un centro de operaciones muy potente, con el que podremos unificar datos hist\u00f3ricos de distintas fuentes y alimentar estrategias de marketing muy afinadas, que a su vez nos proporcionar\u00e1n m\u00e1s datos. Y mejores decisiones.\u00a0<strong>\u00a1Pura integraci\u00f3n!<\/strong><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7099\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/10\/google-analytic360-doubleclick-1-1.jpg\" alt=\"Integraci\u00f3n de Google Analytics 360 con Double Click\" width=\"1600\" height=\"750\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En definitiva, obtendremos una visi\u00f3n muy completa del flujo de visitas y podremos desarrollar nuestra estrategia con la mayor de las garant\u00edas, mejorando resultados y ahorrando mucho tiempo y esfuerzo. Y sobre todo sac\u00e1ndole punta a nuestra inversi\u00f3n en medios que es d\u00f3nde est\u00e1 el retono. <\/span><\/p>\n<h2>DoubleClick Search (DS3)<\/h2>\n<p><span style=\"font-weight: 400;\">El 5 de octubre, hicimos una master class de <\/span><b>DoubleClick Search<\/b><span style=\"font-weight: 400;\">, herramienta que facilita y agiliza la administraci\u00f3n de grandes campa\u00f1as en cualquier red de b\u00fasqueda (Google AdWords, Microsoft adCenter o Yahoo Search Marketing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repasamos los elementos b\u00e1sicos de configuraci\u00f3n, el funcionamiento de las etiquetas y la integraci\u00f3n con otros productos de Double Click. Adem\u00e1s nos explicaron sus funcionalidades m\u00e1s destacadas, como la generaci\u00f3n de paneles y f\u00f3rmulas, la creaci\u00f3n de alertas y las diferentes estrategias de puja y modelos de atribuci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En definitiva, hemos obtenido una visi\u00f3n muy completa de la herramienta y de su gran potencial en la gesti\u00f3n de <\/span><a href=\"http:\/\/www.overalia.com\/adquisicion-trafico\/campanas-ppc\"><span style=\"font-weight: 400;\">campa\u00f1as de CPC<\/span><\/a><span style=\"font-weight: 400;\"> (integra en un \u00fanico centro de mando todas las campa\u00f1as que llevemos a cabo en los diferentes motores de b\u00fasqueda) ahorrando mucho tiempo y recursos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Overalia, gracias a la especializaci\u00f3n y demostrada experiencia en gestionar campa\u00f1as digitales, hemos conseguido tener acceso a esta herramienta tan potente, y restringida a grandes agencias y centrales de medios. Gracias a esta tecnolog\u00eda, junto con la experiencia y el conocimiento de nuestro equipo, podremos llevar la gesti\u00f3n de campa\u00f1as digitales de nuestros clientes a un nivel superior. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Estamos ilusionados por\u00a0poner en pr\u00e1ctica todo lo aprendido!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde Overalia seguimos apostando por DoubleClick, como plataforma muy potente para crear, gestionar y optimizar campa\u00f1as de marketing online. Por ello, en las \u00faltimas semanas\u00a0hemos asistido a dos nuevas sesiones formativas, en las oficinas de Google en Madrid.<\/p>\n","protected":false},"author":1,"featured_media":7099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,23],"tags":[232,245],"class_list":["post-7093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","category-recomendamos","tag-double-click","tag-google-analytics-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DoubleClick y su integraci\u00f3n con Google Analytics 360 - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Desde\u00a0Overalia\u00a0seguimos apostando por\u00a0DoubleClick, como plataforma muy potente para crear, gestionar y optimizar campa\u00f1as de marketing online. 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