{"id":7131,"date":"2016-10-26T13:45:57","date_gmt":"2016-10-26T11:45:57","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7131"},"modified":"2016-10-26T13:45:57","modified_gmt":"2016-10-26T11:45:57","slug":"vigilancia-competitiva-y-marketing-online","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/vigilancia-competitiva-y-marketing-online\/","title":{"rendered":"Vigilancia competitiva y marketing online"},"content":{"rendered":"<p>Recientemente, <a href=\"http:\/\/saladeprensa.overalia.com\/overalia-participa-en-la-conferencia-visio-2016-sobre-vigilancia-competitiva\/\">Overalia ha participado en la Conferencia Visio 2016<\/a> sobre vigilancia competitiva, un interesant\u00edsimo encuentro en el que pudimos compartir y debatir sobre diversos aspectos relacionados con la\u00a0<strong>Vigilancia Tecnol\u00f3gica<\/strong>\u00a0y la\u00a0<strong>Inteligencia Competitiva<\/strong>.<\/p>\n<p>La posibilidad de recopilar todo tipo de informaci\u00f3n sobre un sector (productos, clientes, competidores&#8230;) supone una gran oportunidad de mejora y resulta <strong>fundamental para estar al d\u00eda<\/strong>. <!--more-->Por ello en <a href=\"http:\/\/www.overalia.com\">Overalia<\/a> apostamos por herramientas como <strong><del>Intelsuite<\/del> Innguma, <\/strong>uno de los <a href=\"https:\/\/www.innguma.com\/\">softwares de inteligencia competitiva<\/a> de mejor calidad-precio, para capturar y filtrar informaci\u00f3n sobre marketing online y estar a la \u00faltima de los movimientos de nuestro sector.<\/p>\n<p>Asimismo, la <strong>escucha activa en redes sociales<\/strong> nos permite detectar <strong>oportunidades de negocio<\/strong> y <strong>conocer mejor a nuestros clientes potenciales<\/strong>, para poder elaborar una <strong>estrategia a medida<\/strong>.<\/p>\n<p>Precisamente de estos aspectos habl\u00f3 <strong>Guillermo Vilarroig<\/strong> en su ponencia sobre la <strong>importancia de la vigilancia competitiva y su integraci\u00f3n con el marketing online<\/strong>. Entre otros aspectos explic\u00f3 c\u00f3mo incorporar a el \u201csocial prospecting\u201d, a los procesos comerciales, como f\u00f3rmula complementaria para identificar audiencias y conocer mejor a un prospecto comercial para poder realizar un acercamiento con informaci\u00f3n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7135\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/10\/GuillermoVilarroig-ConferenciaVisio-InteligenciaCompetitiva-1-1.jpg\" alt=\"Guillermo Vilarroig en la conferencia Visio sobre inteligencia competitiva\" width=\"1600\" height=\"900\" \/><\/p>\n<h2>Social business<\/h2>\n<p>Ya hemos comentado que trav\u00e9s de la <a href=\"http:\/\/www.overalia.com\/blog\/11\/2014\/5-tecnicas-de-escucha-activa-con-hootsuite\/\">escucha activa en redes sociales<\/a> podemos detectar oportunidades comerciales. Si adem\u00e1s contamos con un <strong>entorno colaborativo<\/strong> (como por ejemplo, el de <a href=\"http:\/\/www.overalia.com\/blog\/11\/2014\/overalia-y-hootsuite-de-la-mano-para-optimizar-las-estrategias-social-media-marketing\/\">Hootsuite<\/a>), el equipo de redes sociales puede traslad\u00e1rselas f\u00e1cilmente al equipo comercial, que podr\u00e1 realizar el seguimiento del prospecto y a\u00f1adirlo a su base de datos de contactos.<\/p>\n<p>Por ejemplo, la responsable de marketing de una empresa pregunta en Twitter si alguien conoce una buena agencia de SEO. El equipo de redes sociales de Overalia detecta la consulta, realiza un primer acercamiento por DM y le pasa el contacto al equipo comercial.<\/p>\n<p>El equipo comercial analiza el contacto, detecta a las personas que toman las decisiones finales en su empresa y a\u00f1ade a todos los implicados a su base de datos de contactos.<\/p>\n<p>Una vez identificados y registrados los leads, con informaci\u00f3n sobre su papel, necesidades y motivaciones, podremos impactar a cada uno de ellos con los contenidos adecuados en el momento adecuado del proceso de venta.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7136\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/10\/funnel-proceso-venta-1-1.png\" alt=\"Proceso de ventas\" width=\"1031\" height=\"550\" \/><\/p>\n<p>Adem\u00e1s, hoy en d\u00eda contamos con potentes herramientas de marketing integral como <a href=\"https:\/\/www.marketo.com\/\">Marketo<\/a> que nos facilitan la labor.<\/p>\n<p>En definitiva, tenemos numerosas oportunidades, si sabemos aprovecharlas. \u00a1Hag\u00e1moslo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente, Overalia ha participado en la Conferencia Visio 2016 sobre vigilancia competitiva, un interesant\u00edsimo encuentro en el que pudimos compartir y debatir sobre diversos aspectos relacionados con la\u00a0Vigilancia Tecnol\u00f3gica\u00a0y la\u00a0Inteligencia Competitiva. La posibilidad de recopilar todo tipo de informaci\u00f3n sobre un sector (productos, clientes, competidores&#8230;) supone una gran oportunidad de mejora y resulta fundamental para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,23],"tags":[246,247,248,238],"class_list":["post-7131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","category-recomendamos","tag-inteligencia-competitiva","tag-social-business","tag-social-prospecting","tag-social-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vigilancia competitiva y marketing online - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"La inteligencia competitiva nos brinda una gran oportunidad de mejora y resulta\u00a0fundamental para estar al d\u00eda. 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