{"id":7145,"date":"2016-11-02T09:00:10","date_gmt":"2016-11-02T07:00:10","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7145"},"modified":"2016-11-02T09:00:10","modified_gmt":"2016-11-02T07:00:10","slug":"revision-estudio-maquina-herramienta","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/revision-estudio-maquina-herramienta\/","title":{"rendered":"Revisi\u00f3n 2016 Situaci\u00f3n Online M\u00e1quina Herramienta"},"content":{"rendered":"<p>El a\u00f1o 2010 realizamos un <strong>estudio<\/strong> sobre la <strong>situaci\u00f3n online<\/strong> del sector de <strong>m\u00e1quina herramienta<\/strong>. Los resultados que obtuvimos no eran muy positivos, ya que pocas empresas del sector apostaban por el entorno online.<!--more--><\/p>\n<p>Quer\u00edamos comprobar c\u00f3mo ha variado el sector estos \u00faltimos 6 a\u00f1os, por lo que a lo largo del pasado agosto, realizamos una <strong>revisi\u00f3n del estudio<\/strong>. Y aunque se han dado pasos de mejora, todav\u00eda queda mucho recorrido.<\/p>\n<p>Si te interesa, puedes <strong>descargarte el estudio<\/strong> en el siguiente enlace:<\/p>\n<p><a href=\"http:\/\/go.overalia.com\/descarga-de-estudio-maquina-herramienta.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7146\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/10\/descargar-estudio-maquina-herramienta-1-1.png\" alt=\"Descargar estudio m\u00e1quina herramienta\" width=\"320\" height=\"80\" \/><\/a><\/p>\n<p>Como principales conclusiones del estudio hemos observado los siguientes aspectos:<\/p>\n<ul>\n<li>Afortunadamente, pr\u00e1cticamente todas las empresas analizadas <strong>disponen de sitio web<\/strong>, pero <strong>menos de la mitad<\/strong> disponen de un sitio web <strong>responsive<\/strong>, o en su defecto, de una versi\u00f3n m\u00f3vil del sitio web.<\/li>\n<li>Ha crecido bastante el n\u00famero de sitios web con alguna herramienta de <strong>anal\u00edtica web<\/strong>, pero <strong>todo lo que no sea un 100%<\/strong> en este dato <strong>nos parece poco <\/strong>:).<\/li>\n<li>Como en 2010, <strong>apenas se hace caso al SEO o al PPC<\/strong>, por lo que se siguen perdiendo much\u00edsimas posibilidades de visibilidad online.<\/li>\n<li>Aunque ha mejorado el volumen de empresas con presencia en <strong>redes sociales<\/strong>, esta <strong>presencia todav\u00eda<\/strong> es <strong>algo baja<\/strong>.<\/li>\n<\/ul>\n<p>Esperamos volver a realizar otra revisi\u00f3n dentro de un tiempo y que os podamos decir que los datos ya han cambiado del todo y son mucho m\u00e1s positivos. No nos gusta ver c\u00f3mo <strong>las empresas pierden oportunidades de negocio online<\/strong> por problemas que pueden resolverse con un poco de conocimiento y t\u00e9cnica.<\/p>\n<p>Si crees que est\u00e1s en una situaci\u00f3n parecida y quieres mejorar, puedes <a href=\"http:\/\/www.overalia.com\/contacto\">contactar con nosotros<\/a> en cualquier momento. \u00a1No dejes escapar m\u00e1s oportunidades!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o 2010 realizamos un estudio sobre la situaci\u00f3n online del sector de m\u00e1quina herramienta. Los resultados que obtuvimos no eran muy positivos, ya que pocas empresas del sector apostaban por el entorno online.<\/p>\n","protected":false},"author":1,"featured_media":7148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,23],"tags":[105,116],"class_list":["post-7145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","category-recomendamos","tag-marketing-industrial","tag-visibilidad-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revisi\u00f3n 2016 Situaci\u00f3n Online M\u00e1quina Herramienta<\/title>\n<meta name=\"description\" content=\"Desc\u00e1rgate gratis nuestra revisi\u00f3n del estudio de la situaci\u00f3n online del sector de M\u00e1quina Herramienta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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