{"id":7150,"date":"2016-11-14T09:00:40","date_gmt":"2016-11-14T07:00:40","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7150"},"modified":"2016-11-14T09:00:40","modified_gmt":"2016-11-14T07:00:40","slug":"consultoria-web","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/consultoria-web\/","title":{"rendered":"Por qu\u00e9 todos necesitamos una consultor\u00eda web"},"content":{"rendered":"<p>Tim Ash, uno de los gur\u00fas del testing de contenidos ten\u00eda una frase muy directa: <strong>\u201ctu beb\u00e9 es feo\u201d<\/strong>.<\/p>\n<p>\u00bfY qu\u00e9 tiene que ver una <strong>consultor\u00eda web<\/strong> con esa frase? Pues es tan sencillo como que todos necesitamos alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender c\u00f3mo ven el resto de usuarios nuestra web.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7153\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1-1.jpg\" alt=\"Consultor\u00eda web\" width=\"1600\" height=\"1067\" \/><\/p>\n<p>Todos debemos ser conscientes de que <strong>nuestra perspectiva no es objetiva<\/strong>. Nosotros conocemos por qu\u00e9 incluimos cada punto y coma y cada imagen en nuestro sitio web, y lo hacemos con una serie de motivaciones, pero nuestros usuarios no tiene por qu\u00e9 conocerlas, y podemos errar al no tenerlo en cuenta.<\/p>\n<p>Por ello, una opci\u00f3n interesante es realizar una consultor\u00eda web con una agencia o asesor\u00eda, para aprovechar dos cuestiones muy relevantes: su <strong>visi\u00f3n objetiva y<\/strong> su <strong>experiencia<\/strong>.<\/p>\n<p>Por ejemplo, nosotros disponemos de distintas consultor\u00edas:<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-seo\">Consultor\u00eda SEO<\/a><\/strong>: la utilizamos para investigar los aspectos que influyen en el posicionamiento de tu web y as\u00ed mejorar tu visibilidad en buscadores.<\/li>\n<li><strong><a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-sem\">Consultor\u00eda SEM<\/a><\/strong>: analizamos tus campa\u00f1as de anuncios online y te damos las claves para sacar el m\u00e1ximo rendimiento a tu inversi\u00f3n.<\/li>\n<li><strong><a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-inbound\">Consultor\u00eda Inbound<\/a><\/strong>: con ella puedes descubrir c\u00f3mo identificar qui\u00e9nes son tus usuarios y convertirlos en clientes con mayor facilidad.<\/li>\n<li><strong><a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-analitica-web\">Consultor\u00eda anal\u00edtica web<\/a><\/strong>: sirve para auditar si mides correctamente el tr\u00e1fico de tu web y ayudarte a definir los indicadores que deber\u00e1s seguir para mejorar tus resultados web.<\/li>\n<li><strong><a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-redes-sociales\">Consultor\u00eda redes sociales<\/a><\/strong>: en ella examinamos tu actividad en redes sociales, as\u00ed como la de tus competidores, para determinar los aspectos que debas reforzar.<\/li>\n<\/ul>\n<p>Pero quiz\u00e1 <strong>uno de nuestros mejores servicios<\/strong> sea la <strong>Consultor\u00eda de <a href=\"http:\/\/www.overalia.com\/estrategia-online\">estrategia online<\/a><\/strong>, en la que englobamos todas las consultor\u00edas previas con el fin de realizar un an\u00e1lisis conjunto y global, para poder extraer de un plan de acci\u00f3n definido y completo.<\/p>\n<p>Estos son <strong>ejemplos de consultor\u00edas web<\/strong>, pero cada maestrillo tiene su librillo. Conf\u00eda en tu agencia o consultor y deja que te asesoren con tu web. Como dec\u00eda Tim Ash, nuestra web es fea, y a veces tenemos que admitirlo con el \u00fanico objetivo de mejorarlo y cumpla su cometido: convencer a los usuarios y generar oportunidades de venta.<\/p>\n<p>Si quieres que seamos nosotros quienes te echemos una mano, no lo dudes y \u00a1<a href=\"http:\/\/www.overalia.com\/contacto\">ponte en contacto con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Ash, uno de los gur\u00fas del testing de contenidos ten\u00eda una frase muy directa: \u201ctu beb\u00e9 es feo\u201d. \u00bfY qu\u00e9 tiene que ver una consultor\u00eda web con esa frase? Pues es tan sencillo como que todos necesitamos alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender c\u00f3mo ven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[221,249],"class_list":["post-7150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-estrategia-online","tag-plan-de-acciones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 todos necesitamos una consultor\u00eda web<\/title>\n<meta name=\"description\" content=\"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 todos necesitamos una consultor\u00eda web\" \/>\n<meta property=\"og:description\" content=\"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T07:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Overalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Overalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\"},\"author\":{\"name\":\"Overalia\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\"},\"headline\":\"Por qu\u00e9 todos necesitamos una consultor\u00eda web\",\"datePublished\":\"2016-11-14T07:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\"},\"wordCount\":419,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg\",\"keywords\":[\"estrategia online\",\"plan de acciones\"],\"articleSection\":[\"Recomendamos\",\"University\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\",\"name\":\"Por qu\u00e9 todos necesitamos una consultor\u00eda web\",\"isPartOf\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg\",\"datePublished\":\"2016-11-14T07:00:40+00:00\",\"description\":\"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.overalia.com\/blog\/consultoria-web\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Consultor\u00eda web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.overalia.com\/blog\/consultoria-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.overalia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 todos necesitamos una consultor\u00eda web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#website\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.overalia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#organization\",\"name\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\",\"url\":\"https:\/\/www.overalia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"contentUrl\":\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg\",\"width\":416,\"height\":222,\"caption\":\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\"},\"image\":{\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449\",\"name\":\"Overalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g\",\"caption\":\"Overalia\"},\"sameAs\":[\"https:\/\/www.overalia.com\/blog\"],\"url\":\"https:\/\/www.overalia.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 todos necesitamos una consultor\u00eda web","description":"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overalia.com\/blog\/consultoria-web\/","og_locale":"es_ES","og_type":"article","og_title":"Por qu\u00e9 todos necesitamos una consultor\u00eda web","og_description":"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.","og_url":"https:\/\/www.overalia.com\/blog\/consultoria-web\/","og_site_name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","article_published_time":"2016-11-14T07:00:40+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg","type":"image\/jpeg"}],"author":"Overalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Overalia","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#article","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/"},"author":{"name":"Overalia","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449"},"headline":"Por qu\u00e9 todos necesitamos una consultor\u00eda web","datePublished":"2016-11-14T07:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/"},"wordCount":419,"commentCount":0,"publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg","keywords":["estrategia online","plan de acciones"],"articleSection":["Recomendamos","University"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overalia.com\/blog\/consultoria-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/","url":"https:\/\/www.overalia.com\/blog\/consultoria-web\/","name":"Por qu\u00e9 todos necesitamos una consultor\u00eda web","isPartOf":{"@id":"https:\/\/www.overalia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg","datePublished":"2016-11-14T07:00:40+00:00","description":"Con una consultor\u00eda web conseguimos que alguien que nos vea desde fuera, con una visi\u00f3n objetiva y nos ayude a comprender qu\u00e9 ocurre y c\u00f3mo mejorarlo.","breadcrumb":{"@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overalia.com\/blog\/consultoria-web\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#primaryimage","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/consultoria-web-1.jpg","width":1600,"height":1067,"caption":"Consultor\u00eda web"},{"@type":"BreadcrumbList","@id":"https:\/\/www.overalia.com\/blog\/consultoria-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.overalia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 todos necesitamos una consultor\u00eda web"}]},{"@type":"WebSite","@id":"https:\/\/www.overalia.com\/blog\/#website","url":"https:\/\/www.overalia.com\/blog\/","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","description":"","publisher":{"@id":"https:\/\/www.overalia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overalia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.overalia.com\/blog\/#organization","name":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web","url":"https:\/\/www.overalia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","contentUrl":"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2024\/07\/logo-overalia-black.svg","width":416,"height":222,"caption":"Blog sobre Marketing en Buscadores y Anal\u00edtica Web"},"image":{"@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/44097a8aa60295cbdf8fe39512136449","name":"Overalia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.overalia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0792190a366d794195b0fe8aae2e4a9da8017c875700cc271e4fed12b44f10?s=96&d=mm&r=g","caption":"Overalia"},"sameAs":["https:\/\/www.overalia.com\/blog"],"url":"https:\/\/www.overalia.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/7150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/comments?post=7150"}],"version-history":[{"count":0,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/posts\/7150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media\/7153"}],"wp:attachment":[{"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/media?parent=7150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/categories?post=7150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overalia.com\/blog\/wp-json\/wp\/v2\/tags?post=7150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}