{"id":7190,"date":"2016-12-05T09:00:28","date_gmt":"2016-12-05T07:00:28","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7190"},"modified":"2016-12-05T09:00:28","modified_gmt":"2016-12-05T07:00:28","slug":"estadisticas-web","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/estadisticas-web\/","title":{"rendered":"Estad\u00edsticas web: \u00bfde qu\u00e9 tratan?"},"content":{"rendered":"<p>\u00bfHas escuchado alguna vez el concepto \u201c<strong>estad\u00edsticas web<\/strong>\u201d? \u00bfLo utiliz\u00e1is habitualmente? Son s\u00f3lo dos palabras, pero llevan intr\u00ednseco un concepto err\u00f3neo. Y es posible ver ah\u00ed una peque\u00f1a brecha entre lo que solemos definir como marketing offline y online.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium_large wp-image-7191 aligncenter\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/estadisticas-web-768x535.jpg\" alt=\"Estad\u00edsticas web\" width=\"768\" height=\"535\" \/><\/p>\n<p>En modalidades como encuestas, medici\u00f3n de audiencias, etc. podemos averiguar datos sobre una muestra de gente y de ah\u00ed, extrapolamos para intentar sacar promedios, medias, etc. Pero siempre est\u00e1n basadas en <strong>reglas estad\u00edsticas<\/strong>.<\/p>\n<p>La diferencia al medir lo que ocurre <strong>en un sitio web<\/strong> radica en que en ese caso, no disponemos s\u00f3lo de la informaci\u00f3n de una muestra de usuarios, si no que <strong>podemos saber lo que han hecho todos los usuarios<\/strong> de la web.<\/p>\n<p>Por ello, hablamos de <strong>datos web<\/strong> y no estad\u00edsticas web. Y lo que simplemente es un cambio de nombre, implica un cambio de concepto y posibilidades. Gracias a la anal\u00edtica web <strong>podemos ser totalmente certeros<\/strong>.<\/p>\n<p>El \u00fanico \u201cpero\u201d que podemos poner a este tipo de medici\u00f3n es que lo que en teor\u00eda deber\u00eda ser un 100% de exactitud deja de serlo habitualmente por dos motivos: por un lado, hay <strong>usuarios que navegan desactivando cookies y javascripts<\/strong> (que son las bases para poder medir lo que hace el usuario) y por otro, en m\u00e1s ocasiones de las que debiera, <strong>la instalaci\u00f3n del programa de medici\u00f3n no es correcta<\/strong>, con lo que no se recopila bien la informaci\u00f3n.<\/p>\n<p>Mientras que no podemos hacer nada por solucionar la primera parte, la segunda est\u00e1 en nuestras manos. Teniendo en cuenta lo importante que es conocer qu\u00e9 ocurre con nuestras acciones, para as\u00ed tomar las mejores decisiones posibles, es recomendable <strong>asegurar con un experto en anal\u00edtica web que la implementaci\u00f3n<\/strong> realizada en nuestra web <strong>es correcta<\/strong>.<\/p>\n<p>Si est\u00e1s en esa situaci\u00f3n y quieres que te echemos una mano, podemos ayudarte con nuestros servicios de <a href=\"http:\/\/www.overalia.com\/seguimiento-resultados\/configuracion-analitica-web\">Configuraci\u00f3n de anal\u00edtica web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas escuchado alguna vez el concepto \u201cestad\u00edsticas web\u201d? \u00bfLo utiliz\u00e1is habitualmente? Son s\u00f3lo dos palabras, pero llevan intr\u00ednseco un concepto err\u00f3neo. Y es posible ver ah\u00ed una peque\u00f1a brecha entre lo que solemos definir como marketing offline y online.<\/p>\n","protected":false},"author":1,"featured_media":7191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[14],"class_list":["post-7190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-analitica-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estad\u00edsticas web: \u00bfde qu\u00e9 tratan? - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Cuando nos referimos a la medici\u00f3n de una web, debemos hablar de datos web y no de estad\u00edsticas web. 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