{"id":7194,"date":"2016-11-24T13:00:45","date_gmt":"2016-11-24T11:00:45","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7194"},"modified":"2016-11-24T13:00:45","modified_gmt":"2016-11-24T11:00:45","slug":"la-importancia-de-los-datos-para-tomar-decisiones","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/la-importancia-de-los-datos-para-tomar-decisiones\/","title":{"rendered":"Personalizar las herramientas de anal\u00edtica web, clave para la efectividad"},"content":{"rendered":"<p>Recientemente hemos tenido el placer de participar en la <a href=\"http:\/\/saladeprensa.overalia.com\/overalia-participa-en-la-jornada-tokikom-2016\/\">jornada\u00a0Tokikom 2016<\/a>,\u00a0organizada por\u00a0la <strong>asociaci\u00f3n de medios de comunicaci\u00f3n local <\/strong><a href=\"http:\/\/tokikom.eus\/\">Tokikom<\/a>, con el lema <em>Komunikazio lokala esparru globalean<\/em> (Comunicaci\u00f3n global en un \u00e1mbito local).\u00a0El evento reuni\u00f3 a 150 personas para reflexionar sobre los cambios que han vivido los medios, as\u00ed como las amenazas y oportunidades que se les presentan.<\/p>\n<p>Cambios, amenazas y oportunidades que se trataron en varias\u00a0ponencias desde distintos puntos de vista: contenidos, tecnolog\u00eda y econom\u00eda.<\/p>\n<p>En nuestro caso, <strong>Guillermo Vilarroig<\/strong>\u00a0se centr\u00f3 en la anal\u00edtica web y en c\u00f3mo mejorar la gesti\u00f3n y la efectividad en base a utilizar los datos.<!--more--><\/p>\n<p><a title=\"TOKIKOM Jardunaldiak 2016 - Hitzaldiak\" href=\"https:\/\/www.flickr.com\/photos\/137100605@N06\/31051117286\/in\/album-72157676672055396\/\" data-flickr-embed=\"true\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/c7.staticflickr.com\/6\/5738\/31051117286_7a9c8dbcc5_z.jpg\" alt=\"TOKIKOM Jardunaldiak 2016 - Hitzaldiak\" width=\"640\" height=\"425\" \/><\/a><\/p>\n<p>CC BY SA Tokikom<\/p>\n<p>Explic\u00f3 la importancia de los datos a la hora de tomar decisiones que afecten a negocio y puso ejemplos de c\u00f3mo una empresa puede\u00a0aumentar sus visitas en un 215 % en seis meses. Pero para ello, es necesario contar\u00a0con datos \u00fatiles, tener claro qu\u00e9 queremos conseguir.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/kjDEl1KApbpBt2\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><br \/>\n<strong><a title=\"Anal\u00edtica web en el contexto de medios locales\" href=\"\/\/www.slideshare.net\/overalia\/analtica-web-en-el-contexto-de-medios-locales\" target=\"_blank\" rel=\"noopener\">Anal\u00edtica web en el contexto de medios locales<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/overalia\" target=\"_blank\" rel=\"noopener\">Overalia<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/YwBcJvUP6w4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La personalizaci\u00f3n es esencial para no quedarnos con los datos que la herramienta de anal\u00edtica nos ofrece por defecto. Ir m\u00e1s all\u00e1 para obtener datos que nos sean realmente \u00fatiles.<\/p>\n<p>Y esta personalizaci\u00f3n empieza por tener claros los objetivos, ponerlos por escrito y crear una matriz resumida para que el equipo t\u00e9cnico pueda hacer su trabajo de personalizaci\u00f3n.<\/p>\n<p>Pod\u00e9is ver un resumen (en euskera) de todo lo que dieron\u00a0de s\u00ed las ponencias de la jornada en este v\u00eddeo de Goiena.<br \/>\n<iframe style=\"border: 0px;\" src=\"http:\/\/www.bideometa.net\/node\/20028500\/browser_bideoa?is_hide_h1=1\" width=\"640\" height=\"351\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente hemos tenido el placer de participar en la jornada\u00a0Tokikom 2016,\u00a0organizada por\u00a0la asociaci\u00f3n de medios de comunicaci\u00f3n local Tokikom, con el lema Komunikazio lokala esparru globalean (Comunicaci\u00f3n global en un \u00e1mbito local).\u00a0El evento reuni\u00f3 a 150 personas para reflexionar sobre los cambios que han vivido los medios, as\u00ed como las amenazas y oportunidades que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[14,251],"class_list":["post-7194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","tag-analitica-web","tag-tokikom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalizar herramientas de anal\u00edtica web, clave para la efectividad<\/title>\n<meta name=\"description\" content=\"Recientemente hemos tenido el placer de participar en la\u00a0jornada\u00a0Tokikom 2016.\u00a0Guillermo Vilarroig\u00a0se centr\u00f3 en la anal\u00edtica web y en c\u00f3mo mejorar la gesti\u00f3n y la efectividad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/la-importancia-de-los-datos-para-tomar-decisiones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalizar herramientas de anal\u00edtica web, clave para la efectividad\" \/>\n<meta property=\"og:description\" content=\"Recientemente hemos tenido el placer de participar en la\u00a0jornada\u00a0Tokikom 2016.\u00a0Guillermo Vilarroig\u00a0se centr\u00f3 en la anal\u00edtica web y en c\u00f3mo mejorar la gesti\u00f3n y la efectividad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overalia.com\/blog\/la-importancia-de-los-datos-para-tomar-decisiones\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog sobre Marketing en Buscadores y Anal\u00edtica Web\" \/>\n<meta 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