{"id":7214,"date":"2016-12-12T09:00:44","date_gmt":"2016-12-12T07:00:44","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7214"},"modified":"2016-12-12T09:00:44","modified_gmt":"2016-12-12T07:00:44","slug":"disenador-web","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/disenador-web\/","title":{"rendered":"El dise\u00f1ador web y la visi\u00f3n de negocio"},"content":{"rendered":"<p>Cuando hablamos de c\u00f3mo deber\u00eda ser un <strong>dise\u00f1ador web<\/strong>, en qu\u00e9 deber\u00eda fijarse y qu\u00e9 deber\u00eda ofrecer, muchas veces nos centramos en <strong>temas t\u00e9cnicos<\/strong> (dise\u00f1o responsive, carga r\u00e1pida, etc.) <strong>y art\u00edsticos<\/strong> (dise\u00f1o atractivo, animaciones, etc.). Pero existe una tercera v\u00eda en la que quiz\u00e1 no se focaliza lo suficiente: la importancia del dise\u00f1o para la <strong>consecuci\u00f3n de resultados<\/strong>.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium_large wp-image-7215\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/disenador-web-768x512.jpg\" alt=\"Dise\u00f1ador web\" width=\"768\" height=\"512\" \/><\/p>\n<p>Resulta crucial disponer de un dise\u00f1ador web que enfoque de manera certera en la consecuci\u00f3n de resultados y sea consistente con ello. Muchas veces, cuando se trabaja un dise\u00f1o, <strong>comenzamos a perdernos<\/strong> dando vueltas a la apariencia de los elementos, los colores, la disposici\u00f3n, etc. olvid\u00e1ndonos de que lo importante es que el usuario tenga el camino a la conversi\u00f3n lo m\u00e1s f\u00e1cil y claro posible.<\/p>\n<p>Por ejemplo, cuando en nuestras p\u00e1ginas de servicios o soluciones que comercializamos, quitamos u ocultamos el formulario de contacto dentro de un elemento que apenas resalte, obligando a los usuarios a encontrarlo y hacer clic en \u00e9l para desplegar el formulario, <strong>ganamos espacio<\/strong> para las im\u00e1genes y el resto de elementos gr\u00e1ficos de la p\u00e1gina, pero estaremos <strong>dificultando a los usuarios<\/strong> que nos dejen sus datos (con lo que cuesta conseguir un lead\u2026).<\/p>\n<p>Podemos encontrar un ejemplo parecido en las tiendas online, cuando nos parece repetitivo y feo tener un bot\u00f3n \u201cComprar\u201d o \u201cA\u00f1adir a la cesta\u201d para cada producto en todas y cada una de las miniaturas de nuestros productos. Si lo <strong>ocultamos<\/strong> para hacer m\u00e1s atractivo el dise\u00f1o, dificultamos el <strong>proceso de compra<\/strong> a los usuarios. Y un usuario que no encuentre f\u00e1cil el bot\u00f3n comprar o tenga que ir hasta la ficha final del producto puede ser un <strong>usuario perdido<\/strong>.<\/p>\n<p>El dise\u00f1o <strong>debe ser atractivo<\/strong>, eso es evidente, pero el reto est\u00e1 en conseguir que el mismo siga siendo atractivo <strong>pero tambi\u00e9n funcional,<\/strong> encaminando f\u00e1cilmente al usuario. Es ah\u00ed donde se encuentra un buen dise\u00f1ador web.<\/p>\n<p>Un dise\u00f1ador web que tenga presente siempre la importancia de la rentabilidad <strong>nos guiar\u00e1<\/strong> cuando empecemos a divagar con cambios, y nos centrar\u00e1 siempre hacia <strong>lo que realmente importa<\/strong>.<\/p>\n<p>Ser\u00e1 la <strong>diferencia<\/strong> entre un <strong>buen dise\u00f1o<\/strong> y un <strong>dise\u00f1o exitoso<\/strong>.<\/p>\n<p>Si quieres que te echemos una mano dise\u00f1ando tu web, recuerda que disponemos de distintos servicios de <a href=\"http:\/\/www.overalia.com\/desarrollo-web\">desarrollo web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de c\u00f3mo deber\u00eda ser un dise\u00f1ador web, en qu\u00e9 deber\u00eda fijarse y qu\u00e9 deber\u00eda ofrecer, muchas veces nos centramos en temas t\u00e9cnicos (dise\u00f1o responsive, carga r\u00e1pida, etc.) y art\u00edsticos (dise\u00f1o atractivo, animaciones, etc.). Pero existe una tercera v\u00eda en la que quiz\u00e1 no se focaliza lo suficiente: la importancia del dise\u00f1o para la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[223,230],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-diseno-web","tag-rentabilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El dise\u00f1ador web y la visi\u00f3n de negocio - Overalia Blog<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo hablamos de la importancia de un dise\u00f1ador web que sepa realizar dise\u00f1os atractivos y rentables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/disenador-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dise\u00f1ador web y la visi\u00f3n de negocio - 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