{"id":7217,"date":"2016-12-19T09:00:54","date_gmt":"2016-12-19T07:00:54","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7217"},"modified":"2016-12-19T09:00:54","modified_gmt":"2016-12-19T07:00:54","slug":"gestion-adwords","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/gestion-adwords\/","title":{"rendered":"Gesti\u00f3n AdWords: \u00bfin-house o externa?"},"content":{"rendered":"<p>Gesti\u00f3n AdWords: d\u00edcese del arte de convertir una inversi\u00f3n de dinero en una fuente de riqueza o en un pozo sin fondo de p\u00e9rdidas&#8230; No queremos sonar muy catastrofistas, pero desgraciadamente, hemos encontrado <strong>demasiados casos<\/strong> en los que una <strong>inversi\u00f3n<\/strong> en Google AdWords ha terminado siendo <strong>negativa<\/strong> para la empresa.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium_large wp-image-7218\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2016\/11\/gestion-adwords-768x510.jpg\" alt=\"Gesti\u00f3n AdWords\" width=\"768\" height=\"510\" \/><\/p>\n<p>Anunciarse en AdWords (o cualquier otra plataforma SEM) llega a ser una buena inversi\u00f3n cuando se tiene suficiente <strong>conocimiento de las reglas de juego<\/strong> de dicha plataforma y se realiza un correcto <strong>seguimiento<\/strong> del rendimiento de las acciones llevadas a cabo.<\/p>\n<p>AdWords tiene <strong>sistemas de sugerencia<\/strong> muy interesantes, tanto para palabras clave como para las pujas a realizar para las mismas, pero tambi\u00e9n hay que tener en cuenta que, a fin de cuentas, Google busca que sus anunciantes inviertan m\u00e1s dinero en la herramienta.<\/p>\n<p>La experiencia de alguien que lleve tiempo gestionando AdWords permite aprovechar correctamente dichas sugerencias, apartando el grano de la paja, y <strong>escogiendo s\u00f3lo las m\u00e1s interesantes<\/strong> para generar rendimiento y retorno de la inversi\u00f3n.<\/p>\n<p>Entendemos tambi\u00e9n que el hecho de <strong>contratar a alguien externo<\/strong> conlleva un <strong>coste<\/strong> que hay que sumar a la inversi\u00f3n que se har\u00e1 en esas campa\u00f1as SEM. Pero es necesario no sumar de manera simple ambos costes. Lo que pagues a quien lleve la gesti\u00f3n AdWords de tu negocio deber\u00eda hacer que la inversi\u00f3n en medios (el gasto en clics) <strong>genere mucho m\u00e1s beneficio<\/strong>. Dicho de otra manera, es posible que un buen gestor haga que 500 euros pagados a \u00e9l y 500 euros gastados en clics generen mucho m\u00e1s beneficio total que 1.000 euros gastados en clics sin un buen gestor que lo maneje.<\/p>\n<p>Si en lugar de hacerlo con alguien externo que se encargue de la gesti\u00f3n <strong>prefieres hacerlo \u201cin-house\u201d<\/strong>, te recomendamos encarecidamente que dispongas de <strong>alguien que sepa gestionarlo<\/strong> correctamente y tenga experiencia sacando rendimiento a cada euro invertido. De lo contrario, probar\u00e1s AdWords y te quedar\u00e1s con la <strong>sensaci\u00f3n de haber gastado demasiado dinero para no conseguir resultados<\/strong>.<\/p>\n<p>Y si est\u00e1s pensando en contratar a alguien externo, puedes <a href=\"http:\/\/www.overalia.com\/contacto\">ponerte en contacto<\/a> con nosotros sin problemas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gesti\u00f3n AdWords: d\u00edcese del arte de convertir una inversi\u00f3n de dinero en una fuente de riqueza o en un pozo sin fondo de p\u00e9rdidas&#8230; No queremos sonar muy catastrofistas, pero desgraciadamente, hemos encontrado demasiados casos en los que una inversi\u00f3n en Google AdWords ha terminado siendo negativa para la empresa.<\/p>\n","protected":false},"author":1,"featured_media":7218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[226],"class_list":["post-7217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gesti\u00f3n AdWords: \u00bfin-house o externa? - Overalia Blog<\/title>\n<meta name=\"description\" content=\"Una gesti\u00f3n AdWords sin experiencia ni conocimiento puede terminar siendo un pozo sin fondo de p\u00e9rdidas. 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