{"id":744,"date":"2009-12-11T12:00:26","date_gmt":"2009-12-11T10:00:26","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=744"},"modified":"2025-03-24T10:25:44","modified_gmt":"2025-03-24T10:25:44","slug":"objetivos-google-analytics-iii","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/objetivos-google-analytics-iii\/","title":{"rendered":"Objetivos Google Analytics (III)"},"content":{"rendered":"<p>Recientemente hemos publicado en este blog dos art\u00edculos relacionados con la nueva funcionalidad de objetivos de Google Analytics. El primero de esos art\u00edculos explicaba que esta herramienta de anal\u00edtica web pasa de ofrecerte cinco objetivos a veinte objetivos que puedes determinar para monitorizar el rendimiento de tu p\u00e1gina web. En un segundo post, te cont\u00e1bamos c\u00f3mo puedes configurar Google Analytics para sacar el m\u00e1ximo partido de esos 20 objetivos. Hoy te contamos c\u00f3mo obtener la informaci\u00f3n de seguimiento de objetivos configurando los informes de Google Analytics.<\/p>\n<p><strong>Los informes de objetivos de Google Analytics<\/strong><\/p>\n<p>Al entrar en la secci\u00f3n de objetivos de Google Analytics veremos una visi\u00f3n general de los objetivos que tenemos definidos a lo largo del rango de fechas que seleccionemos (siempre y cuando en ese rango de fechas estuviesen configurados los objetivos) tal como se puede ver en la siguiente imagen:<!--more--><\/p>\n<figure id=\"attachment_745\" aria-describedby=\"caption-attachment-745\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal9-1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-745\" title=\"Visi\u00f3n general de objetivos en Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal9-550x413.jpg\" alt=\"Visi\u00f3n general de objetivos en Google Analytics\" width=\"550\" height=\"413\" \/><\/a><figcaption id=\"caption-attachment-745\" class=\"wp-caption-text\">Visi\u00f3n general de objetivos en Google Analytics<\/figcaption><\/figure>\n<p>El informe de \u201c<strong>Conversiones totales<\/strong>\u201d nos mostrar\u00e1 la informaci\u00f3n objetivo por objetivo y las veces que se ha cumplido d\u00eda a d\u00eda en el rango de fechas seleccionado. Desde un desplegable podemos ir seleccionando todos los objetivos activos:<\/p>\n<figure id=\"attachment_746\" aria-describedby=\"caption-attachment-746\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-10-1-1.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-746\" title=\"Conversiones totales Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal10-550x361.jpg\" alt=\"Conversiones totales Google Analytics\" width=\"550\" height=\"361\" \/><\/a><figcaption id=\"caption-attachment-746\" class=\"wp-caption-text\">Conversiones totales Google Analytics<\/figcaption><\/figure>\n<p>El informe de \u201c<strong>Porcentaje de conversi\u00f3n<\/strong>\u201d nos muestra el porcentaje de visitas en las que el usuario cumple el objetivo que hayamos seleccionado en el desplegable de objetivos en el rango de fechas seleccionado:<\/p>\n<figure id=\"attachment_747\" aria-describedby=\"caption-attachment-747\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-11-1-1.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-747\" title=\"Porcentaje de conversiones obtenidas\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal11-550x362.jpg\" alt=\"Porcentaje de conversiones obtenidas\" width=\"550\" height=\"362\" \/><\/a><figcaption id=\"caption-attachment-747\" class=\"wp-caption-text\">Porcentaje de conversiones obtenidas<\/figcaption><\/figure>\n<p>El informe \u201c<strong>Verificaci\u00f3n de objetivos<\/strong>\u201d muestra las p\u00e1ginas que se tienen en cuenta para el objetivo y el n\u00famero de visitas que ha recibido cada una de ellas:<\/p>\n<figure id=\"attachment_748\" aria-describedby=\"caption-attachment-748\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-12-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-748\" title=\"Verificaci\u00f3n de objetivos Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal12-550x296.jpg\" alt=\"Verificaci\u00f3n de objetivos Google Analytics\" width=\"550\" height=\"296\" \/><\/a><figcaption id=\"caption-attachment-748\" class=\"wp-caption-text\">Verificaci\u00f3n de objetivos Google Analytics<\/figcaption><\/figure>\n<p>El informe \u201c<strong>Ruta de objetivo invertida<\/strong>\u201d nos muestra c\u00f3mo llegan los usuarios de nuestro sitio web hasta nuestros objetivos, mostr\u00e1ndonos las rutas de navegaci\u00f3n seguidas por los usuarios que realizaron una conversi\u00f3n:<\/p>\n<figure id=\"attachment_749\" aria-describedby=\"caption-attachment-749\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-13-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-749\" title=\"Ruta de objetivo invertida Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal13-550x516.jpg\" alt=\"Ruta de objetivo invertida Google Analytics\" width=\"550\" height=\"516\" \/><\/a><figcaption id=\"caption-attachment-749\" class=\"wp-caption-text\">Ruta de objetivo invertida Google Analytics<\/figcaption><\/figure>\n<p>El informe \u201c<strong>Valor del objetivo<\/strong>\u201d nos muestras los ingresos totales en base al valor que le hayamos dado a la consecuci\u00f3n de cada objetivo en la pantalla de configuraci\u00f3n:<\/p>\n<figure id=\"attachment_750\" aria-describedby=\"caption-attachment-750\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-14-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-750\" title=\"Valor del objetivo Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal14-550x367.jpg\" alt=\"Valor del objetivo Google Analytics\" width=\"550\" height=\"367\" \/><\/a><figcaption id=\"caption-attachment-750\" class=\"wp-caption-text\">Valor del objetivo Google Analytics<\/figcaption><\/figure>\n<p>El informe \u201c<strong>Redireccionamientos abandonados del objetivo<\/strong>\u201d muestra el n\u00famero de veces que un usuario de nuestro sitio web ha comenzado una conversi\u00f3n y no ha llegado a la consecuci\u00f3n del objetivo (esto solamente es posible si hemos definido un redireccionamiento en el objetivo):<\/p>\n<figure id=\"attachment_751\" aria-describedby=\"caption-attachment-751\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-15-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-751\" title=\"Redireccionamientos abandonados del objetivo Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal15-550x364.jpg\" alt=\"Redireccionamientos abandonados del objetivo Google Analytics\" width=\"550\" height=\"364\" \/><\/a><figcaption id=\"caption-attachment-751\" class=\"wp-caption-text\">Redireccionamientos abandonados del objetivo Google Analytics<\/figcaption><\/figure>\n<p>Por \u00faltimo el informe de \u201c<strong>Visualizaci\u00f3n del redireccionamiento<\/strong>\u201d nos muestra los pasos que hemos definido en la configuraci\u00f3n del objetivo, indic\u00e1ndonos en cada uno de ellos cu\u00e1ntos usuarios han llegado al mismo y cu\u00e1ntos han pasado al siguiente paso:<\/p>\n<figure id=\"attachment_752\" aria-describedby=\"caption-attachment-752\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal1-16-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-752\" title=\"Visualizaci\u00f3n del redireccionamiento Google Analytics\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2009\/12\/goal16-500x550.jpg\" alt=\"Visualizaci\u00f3n del redireccionamiento Google Analytics\" width=\"500\" height=\"550\" \/><\/a><figcaption id=\"caption-attachment-752\" class=\"wp-caption-text\">Visualizaci\u00f3n del redireccionamiento Google Analytics<\/figcaption><\/figure>\n<p>En resumidas cuentas, la definici\u00f3n y estudio de los objetivos es una de las partes m\u00e1s importantes de la anal\u00edtica web de nuestro sitio web y Google Analytics es una herramienta que nos ayuda perfectamente a hacerlo.<\/p>\n<p>Esperamos que esta informaci\u00f3n te sea \u00fatil. En Overalia pensamos que es una muy buena noticia que la herramienta de anal\u00edtica web m\u00e1s utilizada del mundo ofrezca la posibilidad de determinar 20 objetivos en un mismo perfil. Seguro que todos vamos a sacar provecho de esta nueva opci\u00f3n. Si tienes cualquier duda acerca de su funcionamiento o prefieres que te ayudemos con la implementaci\u00f3n de Google Analytics, s\u00f3lo tienes que <a href=\"http:\/\/www.overalia.com\/contacto\/contacto.php\">contactar con nosotros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente hemos publicado en este blog dos art\u00edculos relacionados con la nueva funcionalidad de objetivos de Google Analytics. El primero de esos art\u00edculos explicaba que esta herramienta de anal\u00edtica web pasa de ofrecerte cinco objetivos a veinte objetivos que puedes determinar para monitorizar el rendimiento de tu p\u00e1gina web. En un segundo post, te cont\u00e1bamos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[32,89],"class_list":["post-744","post","type-post","status-publish","format-standard","hentry","category-university","tag-google-analytics","tag-objetivos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objetivos Google Analytics (III) - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Recientemente hemos publicado en este blog dos art\u00edculos relacionados con la nueva funcionalidad de objetivos de Google Analytics. 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