{"id":7450,"date":"2017-02-13T09:00:02","date_gmt":"2017-02-13T07:00:02","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7450"},"modified":"2017-02-13T09:00:02","modified_gmt":"2017-02-13T07:00:02","slug":"gestionar-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/gestionar-redes-sociales\/","title":{"rendered":"Gestionar redes sociales sin olvidar la estrategia online global"},"content":{"rendered":"

Gestionar redes sociales<\/strong> se ha convertido en una necesidad para cualquier empresa que quiera trabajar cara al p\u00fablico, sea del sector que sea. El gran uso de estas redes sociales, su car\u00e1cter de inmediatez y facilidad<\/strong> de uso ha hecho que se conviertan en un gran canal de comunicaci\u00f3n entre organizaciones y usuarios.<\/p>\n

\"Gestionar<\/p>\n

Esto es algo indiscutible. Y deber\u00eda respetarse. Pero no podemos olvidar que gestionar redes sociales tambi\u00e9n deber\u00eda estar dentro del plan de marketing online global<\/strong> de la empresa y que adem\u00e1s de ser un canal de comunicaci\u00f3n bidireccional, deber\u00eda aprovecharse el potencial de las mismas para intentar lograr mejores resultados.<\/p>\n

Vamos, que nuestros perfiles de redes sociales no se conviertan en s\u00f3lo el lugar en el que se contesten las dudas de los clientes. Podemos y debemos generar contenido de valor<\/strong> para los usuarios, que les enganche y quieran seguirnos. Esto nos permitir\u00e1 impactar m\u00e1s y mejor a usuarios que sean o puedan\u00a0convertirse en clientes potenciales.<\/p>\n

Uno de los aspectos importantes en este sentido ser\u00e1 utilizar cada red social<\/strong> de la manera m\u00e1s eficaz y l\u00f3gica, teniendo en cuenta las caracter\u00edsticas que tenga<\/strong>. No podemos plantear transmitir un mensaje de la misma manera a trav\u00e9s de Twitter, LinkedIn o Instagram, por ejemplo.\u00a0 Ser\u00eda recomendable realizar una especie de gu\u00eda de buenas pr\u00e1cticas<\/strong> sobre c\u00f3mo generar contenido para cada red social que vayamos a utilizar y prever qu\u00e9 material y tiempo necesitaremos para cada una. Saber de antemano si nos bastar\u00e1 con texto o necesitaremos de v\u00eddeos, im\u00e1genes, etc. para cada mensaje a transmitir posibilitar\u00e1 un trabajo m\u00e1s met\u00f3dico, ordenado y eficiente.<\/p>\n

Y unido a este trabajo de planificaci\u00f3n deber\u00eda ir siempre la decisi\u00f3n de escoger bien las redes sociales a utilizar. Si consideramos que nuestros usuarios no estar\u00e1n en dicha red o que los usuarios que est\u00e9n en esa red pueden no estar interesados en nuestra informaci\u00f3n no ser\u00eda recomendable la decisi\u00f3n de publicar en la misma, ya que puede ser m\u00e1s perjudicial que beneficioso.<\/p>\n

Y es necesario recordar que al gestionar redes sociales, en varias de ellas tambi\u00e9n podemos realizar campa\u00f1as de pago<\/strong>, pudiendo impactar con grandes posibilidades de segmentaci\u00f3n y lograr as\u00ed buenos ratios de retorno de inversi\u00f3n.<\/p>\n

Si quieres que te echemos una mano organizando tus redes sociales y gestion\u00e1ndolas<\/strong>, \u00a1ponte en contacto con nosotros<\/a>! Tenemos distintos servicios, tales como la Consultor\u00eda en redes sociales<\/a> o la Gesti\u00f3n de redes sociales<\/a>, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gestionar redes sociales se ha convertido en una necesidad para cualquier empresa que quiera trabajar cara al p\u00fablico, sea del sector que sea. El gran uso de estas redes sociales, su car\u00e1cter de inmediatez y facilidad de uso ha hecho que se conviertan en un gran canal de comunicaci\u00f3n entre organizaciones y usuarios.<\/p>\n","protected":false},"author":1,"featured_media":7451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[221,239],"class_list":["post-7450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-estrategia-online","tag-redes-sociales"],"yoast_head":"\nGestionar redes sociales sin olvidar la estrategia online global<\/title>\n<meta name=\"description\" content=\"Si tienes que gestionar redes sociales, \u00a1hazlo dentro de tu estrategia online global y logra as\u00ed mejores resultados! 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