{"id":7464,"date":"2017-02-27T09:00:40","date_gmt":"2017-02-27T07:00:40","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7464"},"modified":"2017-02-27T09:00:40","modified_gmt":"2017-02-27T07:00:40","slug":"marketing-20","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/marketing-20\/","title":{"rendered":"Marketing 2.0: \u00bfQu\u00e9 dir\u00edas que es?"},"content":{"rendered":"<p>El <strong>marketing 2.0<\/strong> es un concepto que lleva varios a\u00f1os entre nosotros, pero \u00bfsabemos a qu\u00e9 se refiere? \u00bfSe mantiene vigente o ha pasado de moda?<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-7465\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/02\/marketing-2.0-768x639.jpg\" alt=\"Marketing 2.0\" width=\"768\" height=\"639\" \/><\/p>\n<p>Si acudimos a Wikipedia, lo primero que encontraremos es una <strong>discusi\u00f3n abierta<\/strong> sobre la opci\u00f3n de fusionar los conceptos \u201cmarketing 2.0\u201d y \u201cmarketing digital\u201d, algo l\u00f3gico si tenemos en cuenta que el marketing digital que hoy conocemos viene de las ideas desarrolladas en el concepto de web 2.0.<\/p>\n<p>En la definici\u00f3n que se aporta en <a href=\"https:\/\/es.wikipedia.org\/wiki\/Marketing_2.0\">Wikipedia<\/a> encontramos que puede considerarse marketing 2.0 lo siguiente: \u201c(\u2026)Debe estar centrada en el p\u00fablico y debe existir una <strong>interacci\u00f3n entre la campa\u00f1a de promoci\u00f3n y el p\u00fablico<\/strong> que la recibe y debe cumplir tres requisitos explicados en el manifiesto del marketing 2.0: debe existir un contenido atractivo y un entorno donde el p\u00fablico pueda recibir la informaci\u00f3n, tanto el contenido que se ofrece como el entorno deben tener interacci\u00f3n con el p\u00fablico, y por \u00faltimo, la campa\u00f1a debe cumplir con el manifiesto del marketing 2.0.\u201d<\/p>\n<p>Teniendo en cuenta esto, entendemos que la clave est\u00e1 en <strong>unir contenido de calidad con el p\u00fablico adecuado y permitir la interacci\u00f3n<\/strong> entre las dos partes. Algo que definitivamente es crucial con las nuevas t\u00e9cnicas de marketing que se est\u00e1 realizando, como el inbound marketing, las campa\u00f1as de pago personalizadas, real time bidding, big data, etc.<\/p>\n<p>El inbound marketing, por ejemplo, no podr\u00eda funcionar si no se hiciese uso de contenido de calidad y personalizado para los usuarios. Lo mismo ocurre con las campa\u00f1as de pago, las cuales funcionan mejor cuanto m\u00e1s personalizado es el target y los mensajes que se utilizan, por poner otro ejemplo.<\/p>\n<p>Por ello, podr\u00edamos determinar que <strong>el marketing 2.0 sigue vigente<\/strong> y que sus caracter\u00edsticas m\u00e1s importantes son totalmente compatibles con las ideas de web 2.0.<\/p>\n<p>Si est\u00e1s ante la necesidad de adaptarte a este nuevo tipo de marketing o quieres profundizar m\u00e1s, <strong>en Overalia podr\u00edamos ayudarte<\/strong> con distintos servicios, tales como la <a href=\"http:\/\/www.overalia.com\/estrategia-online\/consultoria-inbound\">Consultor\u00eda Inbound<\/a>, <a href=\"http:\/\/www.overalia.com\/adquisicion-trafico\/creacion-contenidos\">Creaci\u00f3n de contenidos<\/a>, <a href=\"http:\/\/www.overalia.com\/adquisicion-trafico\/gestion-redes-sociales\">Gesti\u00f3n de redes sociales<\/a> y muchos otros. No lo dudes y \u00a1<a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing 2.0 es un concepto que lleva varios a\u00f1os entre nosotros, pero \u00bfsabemos a qu\u00e9 se refiere? \u00bfSe mantiene vigente o ha pasado de moda?<\/p>\n","protected":false},"author":1,"featured_media":7465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[221,253],"class_list":["post-7464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-estrategia-online","tag-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing 2.0: \u00bfQu\u00e9 dir\u00edas que es?<\/title>\n<meta name=\"description\" content=\"\u00bfConsideras que el marketing 2.0 sigue vigente o crees que ha pasado de moda? 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