{"id":7497,"date":"2017-04-10T09:00:17","date_gmt":"2017-04-10T07:00:17","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7497"},"modified":"2017-04-10T09:00:17","modified_gmt":"2017-04-10T07:00:17","slug":"que-es-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/que-es-marketing-digital\/","title":{"rendered":"Qu\u00e9 es marketing digital: \u00bfuna modalidad o el cambio?"},"content":{"rendered":"<p>El <strong>marketing digital<\/strong> o marketing online est\u00e1 en boca de todos estos \u00faltimos a\u00f1os. Pero comprobamos habitualmente que hay disparidad de opiniones respecto a su <strong>valor y relevancia<\/strong>. En Overalia estamos totalmente convencidos de su importancia, como no pod\u00eda ser de otra manera, ya que llevamos gestionando el marketing digital desde sus inicios, a finales de los 90. Pero <strong>en varios de los sectores<\/strong> con los que trabajamos vemos que <strong>este convencimiento no es tan consistente<\/strong>.<!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-7498\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/03\/que-es-marketing-digital-768x794.jpg\" alt=\"Qu\u00e9 es Marketing Digital\" width=\"768\" height=\"794\" \/><\/p>\n<p>Uno de los sectores en los que m\u00e1s encontramos reticencias a aceptar el valor del marketing digital es quiz\u00e1 el <strong>sector industrial<\/strong>. Mientras que existe confianza total en ciertas acciones de marketing m\u00e1s tradicionales como, por ejemplo, ferias o cat\u00e1logos impresos, todav\u00eda cuesta convencer a empresas industriales para que se animen a dar el paso al entorno digital.<\/p>\n<p>Probablemente, uno de los mayores motivos para que se d\u00e9 esta situaci\u00f3n sea el hecho de <strong>ver el marketing digital<\/strong> <strong>como una rama del marketing<\/strong> que simplemente est\u00e1 de moda.<\/p>\n<p>Y puede ser comprensible esta manera de ver el marketing digital, ya que en muchos casos, <strong>los adelantos tecnol\u00f3gicos<\/strong> que se dan para realizar acciones online vienen en paralelo o incluso <strong>se anticipan a lo que deber\u00eda ser la estrategia digital<\/strong> a realizar entre agencias y empresas.<\/p>\n<p>Si desde las agencias de marketing focalizamos en un adelanto t\u00e9cnico, una nueva herramienta, etc. sin basarlo en una estrategia online meditada y afianzada con datos y experiencia, es normal que las empresas confundan el marketing digital con una moda y no con el <strong>nuevo paradigma para comunicarse<\/strong> con sus compradores.<\/p>\n<p>El tiempo lo dir\u00e1, pero en Overalia creemos firmemente en que el marketing digital no es una moda pasajera. Es el nuevo lenguaje que hay que utilizar con los usuarios, sean del sector que sean, ya que <strong>todos nos hemos convertido en usuarios digitales<\/strong>, tanto cuando nos compramos unas zapatillas en una tienda online, como cuando navegamos entre sitios web, v\u00eddeos, etc. buscando y comparando procesos de fresado distintos, para encontrar el que mejor se adec\u00fae a nuestro proceso de mecanizado.<\/p>\n<p>Y como te dec\u00edamos, recuerda que llevamos a\u00f1os en esto del marketing digital. <strong>Si quieres que te echemos una mano<\/strong> con tu <a href=\"http:\/\/www.overalia.com\/estrategia-online\">estrategia online<\/a>, no lo dudes y <a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a> sin compromiso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing digital o marketing online est\u00e1 en boca de todos estos \u00faltimos a\u00f1os. Pero comprobamos habitualmente que hay disparidad de opiniones respecto a su valor y relevancia. En Overalia estamos totalmente convencidos de su importancia, como no pod\u00eda ser de otra manera, ya que llevamos gestionando el marketing digital desde sus inicios, a finales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[221,30],"class_list":["post-7497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-estrategia-online","tag-marketing-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es marketing digital: \u00bfuna modalidad o el cambio?<\/title>\n<meta name=\"description\" content=\"Ante gente que todav\u00eda reniega de \u00e9l, \u00bfcrees que el marketing digital es simplemente una moda o deber\u00eda ser ya el cambio?\" 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