{"id":7513,"date":"2017-05-08T09:00:53","date_gmt":"2017-05-08T07:00:53","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7513"},"modified":"2017-05-08T09:00:53","modified_gmt":"2017-05-08T07:00:53","slug":"red-de-display","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/red-de-display\/","title":{"rendered":"Red de display de Google: c\u00f3mo no perderse en el intento"},"content":{"rendered":"<p>La red de display de Google es un ecosistema que nos permite conseguir <strong>amplia visibilidad a un precio<\/strong> bastante <strong>competitivo<\/strong>. Como coment\u00e1bamos en un post anterior, hay distintos <a href=\"http:\/\/www.overalia.com\/blog\/04\/2017\/publicidad-en-google\/\">tipos de publicidad en Google<\/a>, y la red de display nos permite llegar a los usuarios con varios formatos de anuncios.<\/p>\n<p>En este post te explicaremos las <strong>distintas opciones<\/strong> que puedes escoger al publicitarte <strong>en la red de display de Google<\/strong>, para que as\u00ed puedas planificar las campa\u00f1as que mejor se adecuen a tus recursos y objetivos.<\/p>\n<p><!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-7514\" src=\"http:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/04\/red-de-display-768x576.jpg\" alt=\"Red de Display\" width=\"768\" height=\"576\" \/><\/p>\n<ul>\n<li><strong>Palabras clave de display<\/strong>: podemos seleccionar palabras clave que nos parezcan interesantes, como cuando hacemos campa\u00f1as en la red de b\u00fasqueda, y en este caso, se mostrar\u00e1n anuncios en sitios web de la red de display que utilicen dichos t\u00e9rminos o similares (siempre y cuando cumplamos los criterios de puja para lograr visibilidad).<\/li>\n<\/ul>\n<ul>\n<li><strong>Emplazamientos<\/strong>: si lo deseamos, podemos escoger sitios web en los que nos interesar\u00eda aparecer. Eso s\u00ed, s\u00f3lo funcionar\u00e1 si dichos sitios web est\u00e1n adscritos a la red de display de Google.<\/li>\n<\/ul>\n<ul>\n<li><strong>Temas<\/strong>: Google tiene catalogada toda su red, y uno de los criterios utilizados para dicha catalogaci\u00f3n son los temas de los que trata cada sitio web. Podemos escoger los temas que m\u00e1s nos interesen entre todos los que nos ofrece el sistema.<\/li>\n<\/ul>\n<ul>\n<li><strong>Intereses<\/strong>: la red de display tambi\u00e9n nos permite dirigir nuestros anuncios a usuarios con intereses concretos. Para ello, nos permite escoger entre audiencias afines a nuestro sitio web o incluso audiencias m\u00e1s concretas que podemos definir en la herramienta.<\/li>\n<\/ul>\n<ul>\n<li><strong>Datos demogr\u00e1ficos<\/strong>: el sistema tambi\u00e9n nos permite segmentar o dirigir anuncios a grupos demogr\u00e1ficos concretos. En este caso, siempre hay que tener en cuenta que existe una cantidad concreta de usuarios de los que no se conocen algunos datos, por lo que el segmento escogido puede no ser completo.<\/li>\n<\/ul>\n<p>Y no hay que olvidar que dentro de la red de display de Google tambi\u00e9n funciona el <strong>remarketing<\/strong>, el cual, nos permite <strong>\u201cperseguir\u201d <\/strong>y<strong> re-impactar<\/strong> dentro de la red de display <strong>a usuarios que hayan visitado nuestro sitio web<\/strong>, pudiendo as\u00ed mostrarles anuncios m\u00e1s personalizados.<\/p>\n<p>As\u00ed, podremos anunciarnos con una <strong>modalidad concreta o combinando modalidades<\/strong> para lograr audiencias m\u00e1s espec\u00edficas. Ser\u00e1 muy importante escoger con cuidado, ya que a veces incluimos opciones demasiado abiertas (conllevando un gran consumo de inversi\u00f3n) y otras demasiado intrincadas (no logrando una audiencia significativa).<\/p>\n<p>Es necesario tener en cuenta que una gran diferencia de la red de display respecto a la red de b\u00fasqueda es la <strong>posibilidad de realizar anuncios gr\u00e1ficos de distintos tipos<\/strong> (banners de distintos tama\u00f1os, est\u00e1ticos o animados, expandibles, etc.), adem\u00e1s de los anuncios de texto, mientras que en la red de b\u00fasqueda s\u00f3lo disponemos de la opci\u00f3n de anuncios de texto y anuncios de formato shopping.<\/p>\n<p>Y tampoco podemos dejar de lado opciones m\u00e1s espec\u00edficas como <strong>YouTube<\/strong> o <strong>Gmail<\/strong>, que aunque se gestionen de manera un poco distinta dentro de una cuenta de Google AdWords, no dejan de ser parte de la red de display de Google.<\/p>\n<p>Si quieres que te echemos una mano con tus campa\u00f1as SEM, no lo dudes y \u00a1<a href=\"http:\/\/www.overalia.com\/contacto\">contacta con nosotros<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red de display de Google es un ecosistema que nos permite conseguir amplia visibilidad a un precio bastante competitivo. Como coment\u00e1bamos en un post anterior, hay distintos tipos de publicidad en Google, y la red de display nos permite llegar a los usuarios con varios formatos de anuncios. En este post te explicaremos las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,12],"tags":[47,226],"class_list":["post-7513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomendamos","category-university","tag-adwords","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red de display de Google: c\u00f3mo no perderse en el intento<\/title>\n<meta name=\"description\" content=\"En este post te explicamos las distintas opciones que puedes utilizar al publicitarte en la red de display de Google, para que puedas escoger mejor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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