{"id":7535,"date":"2017-05-10T14:29:17","date_gmt":"2017-05-10T12:29:17","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7535"},"modified":"2017-05-10T14:29:17","modified_gmt":"2017-05-10T12:29:17","slug":"internet-of-things-ecommerce-omexpo-2017","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/internet-of-things-ecommerce-omexpo-2017\/","title":{"rendered":"Internet of Things y eCommerce en OMExpo 2017"},"content":{"rendered":"<p>Un a\u00f1o m\u00e1s <a href=\"http:\/\/saladeprensa.overalia.com\/overalia-participa-en-omexpo-2017-moderando-sendas-jornadas-sobre-ecommerce-e-internet-of-things\/\">hemos tenido el placer de participar en\u00a0OMExpo<\/a>,\u00a0el congreso\u00a0m\u00e1s importante sobre el negocio digital en Espa\u00f1a.\u00a0En esta 13\u00aa edici\u00f3n, <strong>Guillermo Vilarroig<\/strong> moder\u00f3 las jornadas sobre eCommerce e Internet de las Cosas (IoT). Dos jornadas que resultaron muy interesantes, con la innovaci\u00f3n como protagonista.\u00a0<!--more--><\/p>\n<h2>Ecommerce: the next\u00a0generation<\/h2>\n<p>De las charlas sobre comercio electr\u00f3nico, cabe mencionar la presentaci\u00f3n de <strong>Jorge Ordov\u00e1s<\/strong> sobre la <strong>evoluci\u00f3n y el impacto de la moneda Bitcoin<\/strong>. Algo que a la mayor\u00eda nos suena futurista pero que seg\u00fan los datos y evoluci\u00f3n viene para quedarse.<\/p>\n<p><strong>Javier Villaseca<\/strong> habl\u00f3 sobre la <strong>revoluci\u00f3n Fintech<\/strong> y c\u00f3mo empresas de nueva creaci\u00f3n est\u00e1n cambiando el modelo financiero, que hasta ahora ha sido\u00a0feudo de la banca tradicional. En Overalia\u00a0hemos trabajado para varias de estas empresas y estamos asombrados del volumen que mueve. Javier hizo un resumen estupendo de la evoluci\u00f3n de este nuevo sector.<\/p>\n<p><strong>Pedro Claver\u00eda<\/strong> nos dej\u00f3 con la boca abierta con su charla sobre c\u00f3mo emprender y marcar\u00a0la diferencia en muy poco espacio de tiempo. Su caso de \u00e9xito <strong>Cuponation<\/strong> es digno de admiraci\u00f3n. Un personaje con \u00e9xito. Un crack.<\/p>\n<p><strong>Correos<\/strong> explic\u00f3 su apuesta por <strong>integrar el ecommerce y la log\u00edstica de env\u00edos<\/strong>.<\/p>\n<p>Y \u00a0<strong>Alfonso Calatrava<\/strong>\u00a0nos explic\u00f3 <strong>c\u00f3mo medir campa\u00f1as en Facebook<\/strong>. Aunque muy orientado a cuentas de automoci\u00f3n con presupuestos un poco alejados de la realidad de otros anunciantes, explic\u00f3 muy bien los conceptos b\u00e1sicos aplicables a cualquier cuenta.<\/p>\n<p>Por \u00faltimo, la <strong>mesa redonda sobre eFood<\/strong> comandada por Mari Mar Escrig, una estupenda dinamizadora, donde TuDespensa, Eroski y Pascual comentaron los entresijos de lo que significa el ecommerce del supermercado de toda la vida.<\/p>\n<h2><iframe src=\"https:\/\/www.youtube.com\/embed\/-dqlrKKYzHc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nInternet of Things<\/h2>\n<p>La entrada de la jornada sobre el Internet de las Cosas no pudo ser mejor con <strong>Salva L\u00f3pez<\/strong>, rockero y profesor de Esade, que explic\u00f3\u00a0la relaci\u00f3n entre Innovaci\u00f3n y Rock bajo el concepto <strong>Rockvoluci\u00f3n<\/strong>. El punto \u00e1lgido fue tocar una canci\u00f3n de Pink Floyd con su banda en tiempo real pero en diferido. Cada uno de los miembros del grupo estaba en un lugar distinto. Un rock star de cuello blanco.<\/p>\n<p><strong>Kayvan Nikjou<\/strong> nos mostr\u00f3 casos y ejemplos que se est\u00e1n desarrollando en el sector de la automoci\u00f3n y el uso de los m\u00f3viles con ejemplos y prototipos reales como en el caso de Mercedes entre otros ejemplos. Una evoluci\u00f3n del sector que va a caballo de la revoluci\u00f3n de la movilidad e internet de las cosas. En algunos casos con conceptos futuristas.<\/p>\n<p><strong>Jos\u00e9 Luis Navarro<\/strong> habl\u00f3 de las tecnolog\u00edas inmersivas con casos de c\u00f3mo utilizar la realidad virtual conjuntamente con la creaci\u00f3n de contenidos donde es aplicable en muchos campos y disciplinas como la formaci\u00f3n, el marketing o la publicidad entre otras aplicaciones.<\/p>\n<p>Y por \u00faltimo, cerrando la sesi\u00f3n, <strong>Edgar Mart\u00edn-Blas<\/strong> como ejemplo de emprendimiento al crear su empresa de creaci\u00f3n de contenidos ultra inmersivos para realidad virtual. Oy\u00e9ndole\u00a0hablar uno se da\u00a0cuenta de que es un sector incipiente que va\u00a0a una velocidad de v\u00e9rtigo.\u00a0Y que por este motivo, y para no quedarse atr\u00e1s, tienen que hacer un esfuerzo tit\u00e1nico para gestionar su empresa y ser punta de lanza en innovaci\u00f3n.<\/p>\n<p>\u00a1Esperamos repetir el\u00a0a\u00f1o que viene! Y\u00a0para los que no hay\u00e1is podido estar, la organizaci\u00f3n grab\u00f3 casi todas las conferencias y las ir\u00e1 subiendo a <a href=\"https:\/\/www.youtube.com\/user\/omexpo\/videos\">su canal de Youtube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un a\u00f1o m\u00e1s hemos tenido el placer de participar en\u00a0OMExpo,\u00a0el congreso\u00a0m\u00e1s importante sobre el negocio digital en Espa\u00f1a.\u00a0En esta 13\u00aa edici\u00f3n, Guillermo Vilarroig moder\u00f3 las jornadas sobre eCommerce e Internet de las Cosas (IoT). Dos jornadas que resultaron muy interesantes, con la innovaci\u00f3n como protagonista.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":7542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[254,255,256,257],"class_list":["post-7535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","tag-ecommerce","tag-internet-of-things","tag-iot","tag-omexpo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Internet of Things y eCommerce en OMExpo 2017 - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"Un a\u00f1o m\u00e1s\u00a0hemos tenido el placer de participar en\u00a0OMExpo,\u00a0el congreso\u00a0m\u00e1s importante sobre el negocio digital en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/internet-of-things-ecommerce-omexpo-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet of Things y eCommerce en OMExpo 2017 - 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