{"id":7608,"date":"2017-05-25T10:25:59","date_gmt":"2017-05-25T08:25:59","guid":{"rendered":"http:\/\/www.overalia.com\/blog\/?p=7608"},"modified":"2017-05-25T10:25:59","modified_gmt":"2017-05-25T08:25:59","slug":"salesforce-essentials-2017-vender-mas-mejor","status":"publish","type":"post","link":"https:\/\/www.overalia.com\/blog\/salesforce-essentials-2017-vender-mas-mejor\/","title":{"rendered":"Salesforce Essentials 2017, c\u00f3mo vender m\u00e1s y mejor"},"content":{"rendered":"<p>El mi\u00e9rcoles 17 de mayo asistimos a la sexta edici\u00f3n del\u00a0<a href=\"https:\/\/www.salesforce.com\/es\/events\/\">Salesforce Essentials<\/a> Madrid, que acogi\u00f3 a m\u00e1s de 4000 personas\u00a0registradas. En <strong>Overalia<\/strong> estamos acostumbrados\u00a0a los eventos de Adobe, Google y ferias otras internacionales como los <a href=\"https:\/\/searchenginewatch.com\/\">Search Engine Strategies<\/a>, pero la puesta en escena de Salesforce en la N@ve de Madrid fue espectacular, al m\u00e1s puro estilo multinacional americana de tecnolog\u00eda.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7628\" src=\"https:\/\/www.overalia.com\/blog\/wp-content\/uploads\/2017\/05\/salesforce-essentials-cholosimeone-1-1.jpg\" alt=\"Cholo Simeone en Salesforce Essentials Madrid 2017\" width=\"1200\" height=\"900\" \/><\/p>\n<p>Numerosas\u00a0de charlas en paralelo y el medi\u00e1tico cierre del Cholo Simeone como traca final, sin olvidar <!--more-->el ej\u00e9rcito de comerciales de Salesforce, dispuestos y motivados para llegar a objetivos. Y parece que lo est\u00e1n consiguiendo.\u00a0Estos son algunos de los datos con los que saca pecho Salesforce (y no es para menos):<\/p>\n<ul>\n<li>Superar\u00e1 este a\u00f1o 10 000 millones de d\u00f3lares de facturaci\u00f3n.<\/li>\n<li>M\u00e1s de 150 000 clientes y 24 000 empleados en todo el mundo.<\/li>\n<li>Ha crecido en el \u00faltimo trimestre un 27 % a nivel mundial.<\/li>\n<\/ul>\n<h2>C\u00f3mo vender m\u00e1s y mejor<\/h2>\n<p>De las charlas que tuvimos\u00a0ocasi\u00f3n de ver, la que m\u00e1s nos gust\u00f3 fue una sesi\u00f3n de <strong>c\u00f3mo Salesforce usa Salesforce<\/strong> para vender m\u00e1s y mejor, de Marco Hernansanz, responsable de estrategia de ventas. En concreto, c\u00f3mo utilizan el m\u00f3dulo de informes, para hacer un seguimiento de los objetivos de ventas y poder predecir resultados; sobre todo, c\u00f3mo levantar la mano antes de que ocurran los problemas que podr\u00edan impedir llegar a resultados.<\/p>\n<p>Con este ejercicio (s\u00faper transparente por parte de Salesforce, la verdad) de c\u00f3mo usan la plataforma, es cada vez m\u00e1s evidente que la tecnolog\u00eda sirve y mucho en manos de profesionales que la entienden\u00a0y trabajan con\u00a0una estrategia. Porque,\u00a0al final, lo determinante es la calidad de las personas que est\u00e9n detr\u00e1s.<\/p>\n<p>Tambi\u00e9n estuvimos en las charlas sobre industria. Vimos algunos casos pr\u00e1cticos interesantes de c\u00f3mo\u00a0las empresas industriales est\u00e1n utilizando Salesforce, pero es muy evidente que, a pesar del tir\u00f3n de la industria 4.0 y el af\u00e1n de conectarlo todo a trav\u00e9s del popular IoT (internet de las cosas), est\u00e1 casi todo por hacer.\u00a0 Sobre todo, en la gesti\u00f3n de procesos comerciales, que es nuestro foco: <strong>c\u00f3mo integrar el potencial de Salesforce con toda la estrategia digital,<\/strong> para dejar de hablar de marketing on y off.<\/p>\n<p>\u00bfC\u00f3mo hacerlo en el sector industrial, m\u00e1s complejo y con mayores barreras de entrada por la complejidad de entender el producto, el mercado y la audiencia? Usando la estrategia digital como palanca de desarrollo de negocio m\u00e1s r\u00e1pido y eficaz, pero integr\u00e1ndose en el proceso comercial de las empresas. Y para eso estamos nosotros, con nuestro servicio <a href=\"https:\/\/es.wikipedia.org\/wiki\/Sales_Industry_4.0\">Sales Industry 4.0<\/a> o el arte de \u00a0vender en entornos industriales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mi\u00e9rcoles 17 de mayo asistimos a la sexta edici\u00f3n del\u00a0Salesforce Essentials Madrid, que acogi\u00f3 a m\u00e1s de 4000 personas\u00a0registradas. En Overalia estamos acostumbrados\u00a0a los eventos de Adobe, Google y ferias otras internacionales como los Search Engine Strategies, pero la puesta en escena de Salesforce en la N@ve de Madrid fue espectacular, al m\u00e1s puro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[258,105,250,259],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos_overalia","category-overalia","tag-estrategia-comercial","tag-marketing-industrial","tag-sales-industry-4-0","tag-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Essentials 2017, c\u00f3mo vender m\u00e1s y mejor - Blog sobre Marketing en Buscadores y Anal\u00edtica Web<\/title>\n<meta name=\"description\" content=\"A pesar del tir\u00f3n de la industria 4.0, est\u00e1 casi todo por hacer en la integraci\u00f3n de los procesos comerciales con la estrategia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overalia.com\/blog\/salesforce-essentials-2017-vender-mas-mejor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Essentials 2017, c\u00f3mo vender m\u00e1s y mejor - 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